It’s Throwback Thursday again, and today’s recycled post goes back to May 2013. As I endeavor to format and publish a new book (wish me luck), I’ve been thinking about those self-publishing fears that prevent some of us authors from going it alone. Don’t let your fear of formatting keep you from achieving your dreams. If you choose to sign on with a traditional publisher or small press, more power to you. But don’t make any publishing decisions out of fear. Every aspect of self-publishing is do-able. If you’re a technophobe, it might not be easy, but I promise you can do it. Take your time. Do your research. And find people who will help you.
Fear of Formatting
“Never let the fear of striking out keep you from playing the game” ~ Babe Ruth
If you’re a baseball fan, you’ve read this quote. If you’ve ever seen A…
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Excerpt from How To Promote and Market Your Book by Madi Preda
Public Relations means getting mentions of an author or his books, placed in the media in any form, print, radio or television.
As a publicist in this changing world of digital marketing, I understood that more than anything, PR means communicating your message at the right time, to the right audience, in the right place.
As a PR agent for writers or if you are doing it for yourself, public relations focuses on building good relationship with different audience, obtaining favorable publicity, and building a good public image for the author. The essence is to talk with the right audience in the right tone of voice and build the author’s brand perception.
Public relation is an integral part of marketing strategy, which carries out a message to diverse categories of public: readers, distributors, journalists, and social media networks. These messages can be communicated across the world, online or offline, they must be crafted as smart messages to make a difference, generate traffic, and drive sales. They are key messages, following the marketing plan for promoting and build the author’s reputation.
Doing public relations, you shape audience’s perception about the author and I always prefer to talk in my interviews with authors, more about themselves than the book and do a promotional spot concentrated on the story afterwards. This way I make the readers to know the author, a bit about his/her personality, and his perceptions or thoughts on life’s issues. I think revealing author’s thoughts it makes readers to feel closer, they see that the author isn’t just someone who wants to sell them stories, is someone who learned lessons, someone just like them who want to share a story with them. Always in an author’s mind, there is something more than the words he put on paper.
When you do public relations keep on mind a few factors:
– you share information and stories that are worthy of sharing and that has an impact on your audience
– tell the story through emotions and humanity
– is your duty to protect the reputation of an author and his/her book, build and maintain a good public image for his brand and his work.
Be sure you get and offer attention
– When you pitch media make it clear why it should be of interest to the publication audience and if possible read articles of person who you contact. Making a short mention “I’ve seen your article about………….. and I thought you might be interested on……”. He/she will be pleased to see that you really do your homework and this recommend you as a person who know what is talking about.
– Be accessible across different ways of communication on various devices
– Provide useful information and support if someone contact you
– Try to build long-term relationships. You can reach your contacts when you need them and make it reciprocal
– Make your company or the author’s brand to stand out from a marketing perspective
– Respect online etiquette and don’t send mass emails
– Send a thank you note every time when you get a mention and share the article, favorite the tweet or like the Facebook post.
– Build a good relationship with other writers and bloggers, which works both ways, you offer support and they will do the same for you
Marketing and PR
“Writing a book without promoting is like you waved to someone in a dark room. You know what have you done but nobody else does”
Marketing and PR work at their best if they are used together, and I can’t imagine doing one without the other.
While marketing is doing market research, exploring, creating, and supplying information and products to fit the needs of a target market, public relations come in to report the news, or to promote a new product and brand. Marketing create responses that PR can respond to, attracts consumers’ resources and attention to drive sales.
Both of them deal with the end product (book in our case) at the end of a certain activity (the writing process) The purpose of marketing strategies is bring to market a book by presenting it in a way that audience will buy it. Promoting a book is about everything from market research to advertising and PR will build a relationship with current and potential customers, and create the pathway to market and expand. There is a saying that
“PR lights the fire, Marketing fans the flames”
~ Al Ries
It is hard to make delimitation between the two, they actually stand under the same umbrella and there should be no difference. All forms of communication are more or less integrated together and involve all available tools to sell what customers are looking to buy.
In a very funny way I can say in the end it doesn’t matter that much; you have what the readers want-the book and you need to make a plan and motivate them to buy what you have. How that is called is not that important from a writer point of view. An author wants and needs exposure and readers for his/her books.
Effective publicists think from the reader’s point of view and ask themselves: ‘”What’s in it for them? And then, the public relations come to influence their behavior and motivate an individual or a group to buy the book by creating interest and engage to action.
While all of the professionals make distinctions between marketing and PR, they all see them as related and using them together as the most effective way to build and engage the target audience.
About the author: Madi Preda is a freelance publicist, who started doing promotion for books and writers when her husband published his two novels. She created publicity campaigns for many writers, traditional or self published, publicizing more than 50 books within a year of launching her first campaign. Her mission is helping authors to gain more exposure and media coverage through her online marketing campaigns. As a result of her experience she decided to write a practical guide for authors, or aspiring writers, in marketing, explaining step by step how to make a book successful from the manuscript stage to wholesale distribution.
Who is it For: Any author who wants to create and launch a successful book, or people who decide to run an online business doing promotion for books.
What It Will Help You Do: This guide walks you through the development of an author’s brand and improving sales of the book. Madi covers a wide range of topics: brainstorming, marketing plans for different genres, figuring out your target market and the right niche, designing a website or a media press kit, dealing with social media, using email marketing and having a launch to be remembered.
Tags: advertise your book, Author Marketing, authors help each other, AUTHORS PROMOTION, AuthorsPR Literary Lounge, Book Marketing, book publishing business, exposure for writers, featured authors, guide for indie writers, how to be a successful writer, How to Promote and Market Your Book, Internet marketing&publicity, Madi Preda Authors PR, Online Book Marketing, PR agents for writers, Public Relations, site for self published authors, support self published authors, writers resources, Writing
What a good publicist can do?
The role of a publicist it is to build and promote a good public image and reputation for the author and exposes the books in front of media and readers.The way to do this is to craft a message that resonates with the targeted market and to create exposure.
At Authors PR we like to build and cultivate a relationship with our writers and our readers.
What to do and what not to do when you approach a publicist
Don’t tell too many hard luck stories,you can discuss that in a private email but the role of a publicist is to say how good you are not to make people feel sorry for you.
Forget this….he lives with three dogs and two cats; ok this say you are a good person and you love animals but nobody is that interested in how many pets do you have.
Don’t forget to share any posts of other people about you and your books, the publicist spent some time to find people willing to publish a promotional spot for you , and send them always a thank you note.
When you send the usual information to your publicist (synopsis,bio,or answers to interview’s questions) try to come with new content.There it is no point in publicize the same ones from Amazon or your publisher site.If readers are interested in your book,they go there and expect to find something new about your book.
What to keep in mind
Your publicist is part of your team.
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There was a time in my life when everything around me began to fall apart. It was a time when I realised that I have too much time in my hands and nothing else to do than the usual house cleaning, cooking and so on. My brain start shouting at me that it needs some other activities in order to keep its capacities and neurons intact. I can’t say I was listening to my inner voice, it was more an emergency call.
And then I was lucky enough to find some people who they trusted me and gave me the chance to do something which I really like, read books and marketing them. Along the way I had the opportunity to meet wonderful writers and wonderful characters.
I thought this was a good time for an investment of time and no money at all. Not only that, but the joy to discover good books, and interviewing writers, being able to have the message of the book directly from the author and life lessons based on the book discussed some time,all of these made me want to do more and more on a daily bases.
I decided to pursue this advertising and marketing business and doing PR for writers who might well become part of my online community here or on the other blog AUTHORS PROMOTION, where I have now six months of blogging.
In the real life I was dreaming to open a Literary Cafe; it didn’t happen so here I am today at the great opening of Authors PR Literary Lounge where everybody is welcome even if you visit the lounge to book my services or only for a chat and some freebies (yes,still have such things here).
Authors PR works with authors and publishers to create effective online marketing campaigns for traditional, self-published and print-on-demand books. At Authors PR we promote all genres, including romance, mystery, thrillers, inspirational, spirituality, self-help, how-to, literary fiction, business, parenting, relationships and more.
Don’t hire me, invite me to be part of your team and your success.
Tags: advertising books, Author Marketing, AUTHORS PROMOTION, AuthorsPR, Bestsellers, Book Covers, Book Marketing, book publicity services, books marketing, Books News, exposure for writers, how to be a successful writer, how to sell more books, Internet marketing&publicity, Online Book Marketing, PR agents for writers, publicity campaign for independent writers, publicity for self published authors, site for self published authors, social media marketing