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Marketing 101 for Authors

Rick Polson

books

I was on a fun radio show last night –
http://www.blogtalkradio.com/worldofinknetwork/2014/08/20/authors-marketing-a-good-story-is-a-good-story–world-of-ink
where we talked marketing and authors. There are a few things that need to be repeated.

First, authors need to understand that their book is product just like a television, refrigerator or bag of chips. That means it needs to be marketed in a business way. And there are several ways to do that.

In order to understand where your audience reads, watches, listens to and surfs you need to do a survey. The survey should contain 10-15 multiple choice questions to get a feel where the people you have communicated to get their information and entertainment. Here are two questions that everyone can use:

When you turn the TV on, what do you look at first?
ABC/NBC/CBS/FOX Movies channels Sports channels Real life

When you listen to the radio, what do you listen to most?

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MADI PREDA: THE FIRST PERSON WHO SHOULD PROMOTE A BOOK IS THE WRITER

Land Of Books

Madi Preda is a very special author. All the reviews of project “How To Promote and Market Your Book – Publicists Tips & Tricks” are very positive. She dedicated her time to help authors. This is why Madi is so interesting to all of us – indie authors.
madi

– What is your book about?
– First of all I want to thank you for having me as a guest on your blog today. As the title sais “How To Promote and Market Your Book – Publicists Tips & Tricks” is a book about book marketing,based on my experience as a publicist and its meant to be a help for every writer. The book contains general notions about book marketing, step by step ideas on how to build an author brand. Three case studies for promotion on different genres and lots of resources and useful contacts.
book
– How you decide to…

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Where and How To Promote Children’s Books

Excerpt from How To Promote and Market Your Book by Madi Preda

Links to order the book
http://www.barnesandnoble.com/w/how-to-promote-and-market-your-book-madi-preda/1119611626?ean=2940045962346

https://www.smashwords.com/books/view/440234

http://www.kobobooks.com/ebook/How-To-Promote-Market-Your/book-0Q6ajrTX3EeMEfGEnozggw/page1.html

GOOD COVER

 

 

Case study – Marketing Plan for Children’s Books
Summary
Marketing Plan developed for xxxxxxxxxxxx by xxxxxxxxxx
xxxxxxxxxx series – A collection of three books
– xxxxxxxxxx xxxxxxxxxx
-yyyyyyyy yyyyyyyyyyyyyy
– zzzzzzzzz zzzzzzzzzz
The collection is meant to delight and engage young children, ages . . . , to have fun while reading or be read to as part of their bedtime story experience. Each story has an educational message and a surprising ending.
What is a SWOT analysis?
SWOT sounds like a foreign language for some people, but is actually a very simple way to identify few attributes of a book or any other product.
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
These are attributes that you need to analyze by comparing them with other books in the same genre, and relating them to your target market.

SWOT Analysis of . . .
–Colorful illustration and attractive name of the characters.
–Educational message introduced to children through the toys’ world.
–Interesting settings like Zoo, Aquarium, The Toys Museum, which will become a place to advertise and sell the books.
–Interesting points about how people take care of the animals and how toys have feelings like people.
–For the scholastic market, the series has a BIC code classification.
Opportunities:
–The collection may attract attention from associations that support children’s literacy and could be useful in nurseries, kindergartens, prep schools, or for use by parents who want to encourage their children to widen their reading experience.
–Included are activities and reading tips for teachers and parents, guided reading in classrooms, learning bags, and day-by-day reading boxes.
–The book can be used as a present for tea parties, birthday celebrations, and open days at libraries or schools.
–It is a good idea to start the publicity campaign before the school year starts, when meetings with parents take place, as an opportunity to include the books in the new school year curricula.
–Present the books at meetings at local schools, kindergartens, and other places where a fan club can be created. The collection can be presented together with coloring sheets for the characters of each story.
–Consider having books available at party venues for children and entertainers at children’s parties, playgrounds and after school programs.
–Try to place books with independent booksellers who specialize in children books (i.e. Scholastic).
–Starting an aggressive campaign from the beginning will give you or the publisher time to see if sales are increasing so there can be reprints in time for seasonal sales.
–Contact chain stores and find the right staff members to provide credible guidance.
Target market and positioning – All of the above
Promotion:
–Organize in-store displays and promotional materials.
– For children’s clubs and party venues, create a fan club, color sheets and award certificates for the best reader of the day, the hungry reader of the week, and the child who has read a certain number of stories from the collection.
– Schedule storytelling sessions with local bookstores, schools, and libraries. If possible, find some students, actors, philologists, or community members who want to volunteer their time for children’s entertainment.
– Print posters, flyers and bookmarks to highlight the location, coloring pages and award certificates.
– Print business cards with the book’s ISBN number, and contact info and give them to every location related with children activities.
– Contact children’s theaters and performances so that you can eventually make a partnering agreement and/or sub rights sale contract.
– Contact animators and actors organizations dedicated to encourage young children by performing.
– Contact online communities for parents and present the collection to them.
– Print a few coloring pages with your characters and offer them everywhere—party venues, toy stores, pediatric doctor’s waiting room, even offer them to children in the park. (Sounds silly maybe but it works, believe me)

Children’s books bloggers
All Things Jill-Elizabeth
http://www.Jill-Elizabeth.com

Books Kids Like
http://www.bookskidslike.blogspot.com

educationdiva
educationdiva.com

Holly’s Check It Out Book List
http://hollyscheckitout.blogspot.com/

Just Children’s Books
http://www.justchildrensbooks.com

Kid Book Ratings
http://kidbookratings.blogspot.com

KidsRead
kidsread.wordpress.com

Novels On The Run
www.novelsontherun.blogspot.com

Page-turner
pageturnerby-beth.blogspot.com

Read it Again, Mama!
http://www.readitagainmama.blogspot.com

Story Quest Children’s Books
www.storyquestbooks.com

KIDS RELATED WEBSITES – UK
www.netmums.com
www.all4kidsuk.com
www.parentsdirectories.com
www.babydirectory.com
www.planetparty.co.uk
www.thepartybook.co.uk
www.northlondonmums.com
www.familiesonline.co.uk
www.freeindex.co.uk
www.whatson4kidsparties.co.uk
www.mummymondays.co.uk
www.childfriendly.co.uk
www.essexmums.org
www.magicpencil.co.uk
www.treasureislandtoys.co.uk
www.bestkidsparty.co.uk
www.thepartysupplies.co.uk
www.childrenspartyentertainers.org.uk

Google + Communities

https://plus.google.com/u/0/communities/111369404544048701925

https://plus.google.com/u/0/communities/114772293552987924264

https://plus.google.com/u/0/communities/115695483493018727478

https://plus.google.com/u/0/communities/101620624583494034335

https://plus.google.com/u/0/communities/118300969551868529539

https://plus.google.com/u/0/communities/113041725517167869706

https://plus.google.com/u/0/b/115612912489755160221/communities/101304402264310213372

https://plus.google.com/u/0/b/115612912489755160221/communities/110985536536226557204

Children’s Magazines

Parents Magazine http://www.parents.com/

Underneath The Juniper Tree https://plus.google.com/u/0/113111789856642510763

Facebook Groups for Children’s Books

https://www.facebook.com/profile.php?id=419730644746044

https://www.facebook.com/profile.php?id=416914565050438

https://www.facebook.com/profile.php?id=46687203018

https://www.facebook.com/profile.php?id=100003707548264&fref=ts

 

Bed Time Story TV Show https://www.facebook.com/profile.php?id=120382241399202
Twitter @

https://twitter.com/PWKidsBookshelf

https://twitter.com/OUPChildrens

https://twitter.com/childrens_book

https://twitter.com/ChildBookCircle

https://twitter.com/bleeschldrnsbks

https://twitter.com/Booksforchildrn

https://twitter.com/SFCMagazine

 

Radio Shows for Children:

http://www.kidspublicradio.org/lullaby.html

http://www.kidspublicradio.org/jabberwocky.html

http://www.kusp.org/

Review-How To Promote and Market Your Book by Madi Preda

How To Promote and Market Your BookHow To Promote and Market Your Book by Madi Preda

My rating: 5 of 5 stars

How To Promote and Market Your Book

Editorial Review

If you are looking to take advantage of social media this book is a good overview,with many tips and creative ideas.How to make the most of social media marketing, where to start? Detailed, accessible and practical advice on what to do and how to do it. Planning and research are often forgotten in the rush of get a book published and drawing up a marketing plan and carefully planned campaign are the only way to ensure the success of your book and to meet the readers’ requirements.See the benefits in minutes.

This self-help guide is helping authors to be active in promoting their own book, which should be a desire for all authors.
How To Promote and Market Your Book explores how Marketing and PR can differentiate an author from others in attracting and retaining more readers.

Step by step and easy to understand online marketing practice,introduction and resources for blogging and reviews sites, social networks,author’s brand development and web’s marketing opportunities.

How to Promote and Market Your Book by Madi Preda is relevant to authors and marketers,very well thought guide that reflects changes and trends in online marketing practice,lists with many and useful contacts.

https://www.smashwords.com/profile/view/MadiPreda

View all my reviews

The birth of a book cover

I thought that through my experience of doing promotions and public relations for authors I learned lots of things and I can share them with writers who want to make their books successful. So, I told to myself “Why don’t you write a book, a booklet, share there your experience and your findings about new ways to advertise a book, gain more exposure and increase sales?” .

Right, I can do it. How to Promote and Market Your Book I will call it and it will be a practical guide, a self-help book.Uh, that sound easy but how I can do it?I have no experience with writing, I just put a few blog posts together, I even don’t speak very well English.Hmmm, let’s try Madi and see what you come up with!

OK, research, make notes, create strategies, samples of marketing plans, info-graphics…and write,write,write.Ah,did you say graphics? Why you don’t try to make a cover for your book.And that was the first try:MY COVER-page-001

Take  the risk Madi, post it everywhere and ask for feedback. I’ll tell you something, that was painful, really painful. Too busy, clumsy,confusing, not a single like. Well, start again then, don’t give up before you start it.

How to make it then, what wasn’t fine, not constructive criticism and no ideas about what to do.And then I came up with this one:

COVER 2 FINAL-page-001

 

 

 

 

 

More or less the same, too busy ,ABC doesn’t fit, not professional, you should find a designer, still too busy, maybe you should wait until you can afford a good cover designer…blah,blah,blah,blah. At this point I was almost in tears and didn’t know what to do.

 

Don’t give up Madi, please don’t do it. Well they said too busy,make a very simple one.

MY COVER 3-page-001

Feedback for this one:Yes more tidy but still not there.

Well if you first don’t succeed then try,try and try again. Come on, do it. And finally my muse inspired me. I told to myself “This is the one” and you are not going to change it anymore.

So here is the last cover art for How To Promote and Market Your Book by Madi Preda

LAST COVER

And guess what? Not feedback at all, good or bad but because someone was asking me to explain my cover I will do it here.

I will explain you what I had in mind.Finishing to write a book is just the beginning and marketing is like a puzzle.You keep trying to find what it works best for you and look for the best pieces to fit.

In the right corner is the puzzle with a piece missing and on the lower level the man who push a puzzle piece.He’s got the answer and that is what my book is all about: key materials,innovative and creative ideas about how to promote a book.

Now, you know the story of the birth of my book cover and I want to say a big thank you to people who comment because without their criticism I wouldn’t end up with this book cover which I really like.I mean, I really do and I hope you too. Ha,ha, a  maybe next is some poetry? Who knows.

At the moment I am still working at my manuscript, the case study is not ready and hope soon to be published.Until then here is the fan page  https://www.facebook.com/bookspromotion where you can see more about it.

See you there

 

 

 

Tools to market a book

Writing, Speaking and Visual Message

coollogo_com-321311789

A written message make it easy to:

-present specific details of the book subject and characters

-present extensive and complex biography of the author

-communicate a message to reach readers emotions

Speaking in public is more efficient if you want to:

-answer questions

-use emotions to persuade the readers

-provoke an immediate response or action

-focus the readers attention on specific points

Meeting with readers clubs,communities groups and oral presentation in libraries or book shops are important ways of reaching the audience.

Short video clips are important for the visual impact of your message

-use short videos to captivate your audience

-a few teasers which are essential for the subject of your book and the main character

-a few suggestive images and the cover art

-in a video you can use both of the above, a written message or you can choose to speak.

How to Sell More Books -Reach The Right Audience for Your Book

Literary Lounge Logo 1How to reach the right audience?

When you think about what is the right way to reach your audience you have to use analysis of a few factors and use them to plan strategy, style, newsletter and sell sheets or visual presentation.

 

Different audience has different needs.

Demographic factors

Age, gender, religion, education level, income and location

Let’s talk about age.The way of thinking suffers some changes in the growing up process, people’s priorities and perspectives change and you need to shape the description of your book in relation with the audience which you want to target.

Gender is just as important as the religion is and if you don’t chose the right audience your book has no chance from the very beginning.

Education level and income play their role in the buying habits of your readers and you have to keep in mind the location in your marketing campaign.

Personality

If you manage to understand the target readers personality, this will help to make the message of the book more effective.Knowing your audience is key to marketing success.

In order to identify personality preferences of your readers you have to keep in mind the four basic dimensions of your book’s characters :

-introvert -extrovert

-sensing-intuitive

-thinking-feeling

-judging-perceiving

The secret is to find your characters strengths and give readers logical reasons for reading your book.This satisfies the needs of your readers who are thinking types.

Values and beliefs

Here the analysis is focused on values and beliefs, goals and lifestyles.Find out what is important for your readers and then it will be much easier to organize the information about the book in a way which seems natural and real to your readers even if it is a work of fiction.

Building effective messages

What do you really want when marketing your book is matching the readers habits with with their environment and influence their reading attitude and reading choices.

You can do this by finding uniform groupings who are keen on the same subject or settings as in your book.

People’s culture is defined by their values, philosophies and attitude and reveals itself in their myths, heroes and stories or in the allocation of space.

 

The role of a publicist is to make authors successful

  • Literary Lounge logo

What a good publicist can do?

The role of a publicist it is to build and promote a good public image and reputation for the author and exposes the books in front of media and readers.The way to do this is to craft a message that resonates with the targeted market and to create exposure.

At Authors PR we like to build and cultivate a relationship with our writers and our readers.

What to do and what not to do when you approach a publicist

Don’t tell too many hard luck stories,you can discuss that in a private email but the role of a publicist is to say how good you are not to make people feel sorry for you.

Forget this….he lives with three dogs and  two cats; ok this say you are a good person  and you love animals but nobody is that interested in how many pets do you have.

Don’t forget to share any posts of other people about you and your books, the publicist spent some time to find people willing to publish a promotional spot for you , and send them always  a thank you note.

When you send the usual information to your publicist (synopsis,bio,or answers to interview’s questions) try to come with new content.There it is no point in publicize the same ones from Amazon or your publisher site.If readers are interested in your book,they go there and expect to find something new about your book.

What to keep in mind

Your publicist is part of your team.

 

 

How I started my journey in the book business

There was a time in my life when everything around me began to fall apart. It was PROFILE_PHOTOa time when I realised that I have too much time in my hands and nothing else to do than the usual house cleaning, cooking and so on. My brain start shouting at me that it needs some other activities in order to keep its capacities and neurons intact. I can’t say I was listening to my inner voice, it was more an emergency call.

And then I was lucky enough to find some people who they trusted me and gave me the chance to do something which I really like, read books and marketing them. Along the way I had the opportunity to meet wonderful writers and wonderful characters.

I thought this was a  good time for an investment of time and no money at all. Not only that, but the joy to discover good books, and interviewing writers, being able to have the message of the book directly from the author and life lessons based on the book discussed some time,all of these made me want to do more and more on a daily bases.

I decided to pursue this advertising and marketing business and doing PR for writers  who might well become part of my online community here or on the other blog AUTHORS PROMOTION, where I have now six months of blogging.

In the real life I was dreaming to open a Literary Cafe; it didn’t happen so here I am today at the great opening of Authors PR  Literary Lounge where everybody is welcome even if you visit the lounge to book my services or only for a chat and some freebies (yes,still have such things here).

Authors PR works with authors and publishers to create effective online marketing campaigns for traditional, self-published and print-on-demand books. At Authors PR we promote all genres, including romance, mystery, thrillers, inspirational, spirituality, self-help, how-to, literary fiction, business, parenting, relationships and more.

Don’t hire me, invite me to be part of your team and your success.

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