I was on a fun radio show last night –
where we talked marketing and authors. There are a few things that need to be repeated.
First, authors need to understand that their book is product just like a television, refrigerator or bag of chips. That means it needs to be marketed in a business way. And there are several ways to do that.
In order to understand where your audience reads, watches, listens to and surfs you need to do a survey. The survey should contain 10-15 multiple choice questions to get a feel where the people you have communicated to get their information and entertainment. Here are two questions that everyone can use:
When you turn the TV on, what do you look at first?
ABC/NBC/CBS/FOX Movies channels Sports channels Real life
When you listen to the radio, what do you listen to most?
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Tags: advertise your book, Author Marketing, Authors PR Literary Lounge, Authors PR Madi Preda, AUTHORS PROMPOTION, Book Marketing, Books News, Digital Marketing Strategy, exposure for writers, how to be a succesful writer, How to Promote and Market Your Book, how to sell more books
Excerpt from How To Promote and Market Your Book by Madi Preda
Case study – Marketing Plan for Children’s Books
Marketing Plan developed for xxxxxxxxxxxx by xxxxxxxxxx
xxxxxxxxxx series – A collection of three books
– xxxxxxxxxx xxxxxxxxxx
– zzzzzzzzz zzzzzzzzzz
The collection is meant to delight and engage young children, ages . . . , to have fun while reading or be read to as part of their bedtime story experience. Each story has an educational message and a surprising ending.
What is a SWOT analysis?
SWOT sounds like a foreign language for some people, but is actually a very simple way to identify few attributes of a book or any other product.
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
These are attributes that you need to analyze by comparing them with other books in the same genre, and relating them to your target market.
SWOT Analysis of . . .
–Colorful illustration and attractive name of the characters.
–Educational message introduced to children through the toys’ world.
–Interesting settings like Zoo, Aquarium, The Toys Museum, which will become a place to advertise and sell the books.
–Interesting points about how people take care of the animals and how toys have feelings like people.
–For the scholastic market, the series has a BIC code classification.
–The collection may attract attention from associations that support children’s literacy and could be useful in nurseries, kindergartens, prep schools, or for use by parents who want to encourage their children to widen their reading experience.
–Included are activities and reading tips for teachers and parents, guided reading in classrooms, learning bags, and day-by-day reading boxes.
–The book can be used as a present for tea parties, birthday celebrations, and open days at libraries or schools.
–It is a good idea to start the publicity campaign before the school year starts, when meetings with parents take place, as an opportunity to include the books in the new school year curricula.
–Present the books at meetings at local schools, kindergartens, and other places where a fan club can be created. The collection can be presented together with coloring sheets for the characters of each story.
–Consider having books available at party venues for children and entertainers at children’s parties, playgrounds and after school programs.
–Try to place books with independent booksellers who specialize in children books (i.e. Scholastic).
–Starting an aggressive campaign from the beginning will give you or the publisher time to see if sales are increasing so there can be reprints in time for seasonal sales.
–Contact chain stores and find the right staff members to provide credible guidance.
Target market and positioning – All of the above
–Organize in-store displays and promotional materials.
– For children’s clubs and party venues, create a fan club, color sheets and award certificates for the best reader of the day, the hungry reader of the week, and the child who has read a certain number of stories from the collection.
– Schedule storytelling sessions with local bookstores, schools, and libraries. If possible, find some students, actors, philologists, or community members who want to volunteer their time for children’s entertainment.
– Print posters, flyers and bookmarks to highlight the location, coloring pages and award certificates.
– Print business cards with the book’s ISBN number, and contact info and give them to every location related with children activities.
– Contact children’s theaters and performances so that you can eventually make a partnering agreement and/or sub rights sale contract.
– Contact animators and actors organizations dedicated to encourage young children by performing.
– Contact online communities for parents and present the collection to them.
– Print a few coloring pages with your characters and offer them everywhere—party venues, toy stores, pediatric doctor’s waiting room, even offer them to children in the park. (Sounds silly maybe but it works, believe me)
Children’s books bloggers
All Things Jill-Elizabeth
Books Kids Like
Holly’s Check It Out Book List
Just Children’s Books
Kid Book Ratings
Novels On The Run
Read it Again, Mama!
Story Quest Children’s Books
KIDS RELATED WEBSITES – UK
Google + Communities
Parents Magazine http://www.parents.com/
Underneath The Juniper Tree https://plus.google.com/u/0/113111789856642510763
Facebook Groups for Children’s Books
Bed Time Story TV Show https://www.facebook.com/profile.php?id=120382241399202
Radio Shows for Children:
Tags: advertise your book, Authors PR Madi Preda, AUTHORS PROMOTION, AuthorsPR, Bestsellers, book publicity services, children's books publicity campaign, exposure for writers, how to be a successful writer, how to sell more books, Internet marketing&publicity, marketing ideas for children's books, marketing plan for children's books, Online Book Marketing, PR agents for writers, publicity for children's books, publicity for self published authors, social media marketing, writers resources, Writing
I was going to write a blog post about social media and how I’ve been paring down my use of it, because I’m finding it to be not all that social or the best media for me at the moment. After discussing with a fellow author how disappointing Twitter is (and she cleverly described T. as “like a 4-lane highway at rush hour with cars bumper-to-bumper. It makes me nervous”), I realized what bothers me isn’t not being able to navigate and use Twitter properly, but more the barrage of Tweeps who constantly tweet: Look at me! Aren’t I clever! Buy my book!
Now I’m not saying that I don’t do some self-promotion on there, but I do try to balance that with tweets of value to others, including promoting fellow authors. And I also offer, up front in my profile, what I am prepared do for other Tweeps. Most…
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My rating: 5 of 5 stars
If you are looking to take advantage of social media this book is a good overview,with many tips and creative ideas.How to make the most of social media marketing, where to start? Detailed, accessible and practical advice on what to do and how to do it. Planning and research are often forgotten in the rush of get a book published and drawing up a marketing plan and carefully planned campaign are the only way to ensure the success of your book and to meet the readers’ requirements.See the benefits in minutes.
This self-help guide is helping authors to be active in promoting their own book, which should be a desire for all authors.
How To Promote and Market Your Book explores how Marketing and PR can differentiate an author from others in attracting and retaining more readers.
Step by step and easy to understand online marketing practice,introduction and resources for blogging and reviews sites, social networks,author’s brand development and web’s marketing opportunities.
How to Promote and Market Your Book by Madi Preda is relevant to authors and marketers,very well thought guide that reflects changes and trends in online marketing practice,lists with many and useful contacts.
Tags: advertise your book, Author Marketing, Authors PR Literary Lounge, Authors PR Reviews, AUTHORS PROMOTION, Book Marketing, book publishing business, Books News, exposure for writers, how to be a successful writer, How to Promote and Market Your Book, how to sell more books, Internet marketing&publicity, literary clubs, Madi Preda, PR agents for writers, social media marketing, writers resources, Writing
Excerpt from How To Promote and Market Your Book by Madi Preda
Public Relations means getting mentions of an author or his books, placed in the media in any form, print, radio or television.
As a publicist in this changing world of digital marketing, I understood that more than anything, PR means communicating your message at the right time, to the right audience, in the right place.
As a PR agent for writers or if you are doing it for yourself, public relations focuses on building good relationship with different audience, obtaining favorable publicity, and building a good public image for the author. The essence is to talk with the right audience in the right tone of voice and build the author’s brand perception.
Public relation is an integral part of marketing strategy, which carries out a message to diverse categories of public: readers, distributors, journalists, and social media networks. These messages can be communicated across the world, online or offline, they must be crafted as smart messages to make a difference, generate traffic, and drive sales. They are key messages, following the marketing plan for promoting and build the author’s reputation.
Doing public relations, you shape audience’s perception about the author and I always prefer to talk in my interviews with authors, more about themselves than the book and do a promotional spot concentrated on the story afterwards. This way I make the readers to know the author, a bit about his/her personality, and his perceptions or thoughts on life’s issues. I think revealing author’s thoughts it makes readers to feel closer, they see that the author isn’t just someone who wants to sell them stories, is someone who learned lessons, someone just like them who want to share a story with them. Always in an author’s mind, there is something more than the words he put on paper.
When you do public relations keep on mind a few factors:
– you share information and stories that are worthy of sharing and that has an impact on your audience
– tell the story through emotions and humanity
– is your duty to protect the reputation of an author and his/her book, build and maintain a good public image for his brand and his work.
Be sure you get and offer attention
– When you pitch media make it clear why it should be of interest to the publication audience and if possible read articles of person who you contact. Making a short mention “I’ve seen your article about………….. and I thought you might be interested on……”. He/she will be pleased to see that you really do your homework and this recommend you as a person who know what is talking about.
– Be accessible across different ways of communication on various devices
– Provide useful information and support if someone contact you
– Try to build long-term relationships. You can reach your contacts when you need them and make it reciprocal
– Make your company or the author’s brand to stand out from a marketing perspective
– Respect online etiquette and don’t send mass emails
– Send a thank you note every time when you get a mention and share the article, favorite the tweet or like the Facebook post.
– Build a good relationship with other writers and bloggers, which works both ways, you offer support and they will do the same for you
Marketing and PR
“Writing a book without promoting is like you waved to someone in a dark room. You know what have you done but nobody else does”
Marketing and PR work at their best if they are used together, and I can’t imagine doing one without the other.
While marketing is doing market research, exploring, creating, and supplying information and products to fit the needs of a target market, public relations come in to report the news, or to promote a new product and brand. Marketing create responses that PR can respond to, attracts consumers’ resources and attention to drive sales.
Both of them deal with the end product (book in our case) at the end of a certain activity (the writing process) The purpose of marketing strategies is bring to market a book by presenting it in a way that audience will buy it. Promoting a book is about everything from market research to advertising and PR will build a relationship with current and potential customers, and create the pathway to market and expand. There is a saying that
“PR lights the fire, Marketing fans the flames”
~ Al Ries
It is hard to make delimitation between the two, they actually stand under the same umbrella and there should be no difference. All forms of communication are more or less integrated together and involve all available tools to sell what customers are looking to buy.
In a very funny way I can say in the end it doesn’t matter that much; you have what the readers want-the book and you need to make a plan and motivate them to buy what you have. How that is called is not that important from a writer point of view. An author wants and needs exposure and readers for his/her books.
Effective publicists think from the reader’s point of view and ask themselves: ‘”What’s in it for them? And then, the public relations come to influence their behavior and motivate an individual or a group to buy the book by creating interest and engage to action.
While all of the professionals make distinctions between marketing and PR, they all see them as related and using them together as the most effective way to build and engage the target audience.
About the author: Madi Preda is a freelance publicist, who started doing promotion for books and writers when her husband published his two novels. She created publicity campaigns for many writers, traditional or self published, publicizing more than 50 books within a year of launching her first campaign. Her mission is helping authors to gain more exposure and media coverage through her online marketing campaigns. As a result of her experience she decided to write a practical guide for authors, or aspiring writers, in marketing, explaining step by step how to make a book successful from the manuscript stage to wholesale distribution.
Who is it For: Any author who wants to create and launch a successful book, or people who decide to run an online business doing promotion for books.
What It Will Help You Do: This guide walks you through the development of an author’s brand and improving sales of the book. Madi covers a wide range of topics: brainstorming, marketing plans for different genres, figuring out your target market and the right niche, designing a website or a media press kit, dealing with social media, using email marketing and having a launch to be remembered.
Tags: advertise your book, Author Marketing, authors help each other, AUTHORS PROMOTION, AuthorsPR Literary Lounge, Book Marketing, book publishing business, exposure for writers, featured authors, guide for indie writers, how to be a successful writer, How to Promote and Market Your Book, Internet marketing&publicity, Madi Preda Authors PR, Online Book Marketing, PR agents for writers, Public Relations, site for self published authors, support self published authors, writers resources, Writing
Last week, Mireille Silcoff wrote an article for The New York Times: On Their Death Bed, Books Have Finally Become Sexy.
Given that I recently published a blog post, “Sexiest Book Alive,” I took issue with the idea that physical books have ever NOT been sexy. Then I read the piece, and I took serious issue with some other things, indeed.
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The Good and the Bad
Better can be a great concept:
- Trying to do better leads to improvement.
- Not satisfied with how things are, it can be a great motivator.
Yet the concept of better does have drawbacks:
- Other people may feel jealous of someone who seems to be better.
- A feeling of superiority can lead to a variety of social consequences.
A Better Balance
The trick is to try to derive the benefits of the idea of doing better while avoiding the drawbacks.
I will apply this specifically to books and authors so that we have a concrete example in mind.
Striving to write a better book, focus on these positives:
- Use this goal to motivate your writing.
- Do research that will help with your book.
- Seek feedback that may help you improve.
- Think of how your book may benefit readers.
- When dealing with criticism, remind yourself of the…
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Free Book Promotion
Join Author Meeting Place (AMP) for free and promote all your books. Blog about your books, Create and Participate in Groups and Communicate in our new Forum.http://authormeetingplace.com/
Join eReader Paradise for free and promote all your eBooks:http://ereaderparadise.com/
Even though you can join these 2 websites and promote your book(s) only Cold Coffee Press Authors get special featured promotion/presentation. To be considered for book promotion on CCP please visit this link: http://www.coldcoffeepress.com/contact-us/
Mark Thomson on Public Relations
The relationship between integrity and great communications and why it matters.
The news that Tony Benn has died is rightly cause for sadness. And reflection.
I had the pleasure and privilege of meeting him. As a public relations agency account director I organised the opening of a new facility. Then a MP, he agreed to be the principal guest and I had the opportunity to chat with him for a while.
His intellect and presence shone through but so too did his humanity and kindness, his deep interest in this particular project and his complete mastery of the brief because of that interest. Here was a man whose sincerity was tangible.
The tributes paid to him have been dominated by the word ‘integrity’ and this set me thinking about the relationship between integrity and effective communications.
People may define integrity differently. For me it’s doing what you say you will…
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Writing, Speaking and Visual Message
A written message make it easy to:
-present specific details of the book subject and characters
-present extensive and complex biography of the author
-communicate a message to reach readers emotions
Speaking in public is more efficient if you want to:
-use emotions to persuade the readers
-provoke an immediate response or action
-focus the readers attention on specific points
Meeting with readers clubs,communities groups and oral presentation in libraries or book shops are important ways of reaching the audience.
Short video clips are important for the visual impact of your message
-use short videos to captivate your audience
-a few teasers which are essential for the subject of your book and the main character
-a few suggestive images and the cover art
-in a video you can use both of the above, a written message or you can choose to speak.
Tags: advertise your book, AUTHORS PROMPOTION, AuthorsPR, AuthorsPR Literary Lounge, Bestsellers, Book Marketing, book publicity services, exposure for writers, how to be a successful writer, how to sell more books, Internet marketing&publicity, Online Book Marketing, PR agents for writers, social media marketing, tools for book marketing, writers resources