Posted by authors promotion
I was on a fun radio show last night –
where we talked marketing and authors. There are a few things that need to be repeated.
First, authors need to understand that their book is product just like a television, refrigerator or bag of chips. That means it needs to be marketed in a business way. And there are several ways to do that.
In order to understand where your audience reads, watches, listens to and surfs you need to do a survey. The survey should contain 10-15 multiple choice questions to get a feel where the people you have communicated to get their information and entertainment. Here are two questions that everyone can use:
When you turn the TV on, what do you look at first?
ABC/NBC/CBS/FOX Movies channels Sports channels Real life
When you listen to the radio, what do you listen to most?
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Tags: advertise your book, Author Marketing, Authors PR Literary Lounge, Authors PR Madi Preda, AUTHORS PROMPOTION, Book Marketing, Books News, Digital Marketing Strategy, exposure for writers, how to be a succesful writer, How to Promote and Market Your Book, how to sell more books
Posted by authors promotion
1.Overview – What is the marketing plan for you?
You promote your last book,you promote all books of yours,you promote your website or you promote a book which is free for a certain period of time.
2.Timing – For how long you are ready to run this campaign?
Only for launching,a certain period of time,seasonal(Christmas,Easter,summer holiday).
3.Budget and costs
– What budget do you have for paid advertising/PR/Marketing
-Can you support other costs:printing promotional materials,launching parties,travelling…
4.Publicity and PR
Set up a press kit with audio and video links, including press clippings and articles,have teasers that catches the attention.
5.Contact Local Media
Play the ”local writer” and contact local newspapers,magazines and radio local stations.
6.Contact National Media
Send press releases targeting cities and subject related magazines.
– send reviews copies for reviewers in various publications
-send reviews copies to book clubs and community groups targeting your genre
Write and submit articles to the print media: about the book, about the subject, about you as a writer and other hobbies, about writing process.
Make an offer for speaking at your local library, schools and organization and association if your book have a social impact.You can visit senior groups and senior homes for storytelling, children’s home care for children’s books.
Join a few social media channels and try to be active as much as you can.This is the way to build your brand and reputation online as an author.
11.Launch your book in local bookstores
-Send press releases for the event to the local media, reading groups ,local librarians and invitations to friends.
-Send a thank you note to every single person who joined the event
-Donate a few books to your local library
-have business cards and bookmarks with the cover, your website,your free ebook,your x for the price of y if you have some other books
-spread the business cards out(offer them to libraries,bookstores,office supplier shops,hotels, the local supermarket
13.Word of mouth – It works the best.(family,friends, colleagues, neighbors)
Be sure you have a share with friend button on your website
Do it by target:
-by location(place of birth,place of living,where the action in your book take place)
– by subject and social issues if the book has such subplots in it
– by genre and interests
15.Co – Promotion
Target authors of the same genre for reviews,guest blogging and co-promotion
-A book about meditation in the nature or healthy lifestyle can be sold in camp site’s little shops.
-A book on history of(a country) may be proposed for university studies in history of this country.
-A diet book can be promoted at your local gym or fitness club.
Only a small percent of yours sales can make a huge difference in people’s lives.Your book gains exposure and you will be proud to do a kind act(only if you are that kind of person who cares)
18.Short Stories Anthology
Contribute with a short story to an anthology related to the subject in your book and you will be mentioned with your book in the resource box.
19.Blogs and Bloggers
-Be in touch with bloggers who review books, for interviews , for guest posts
– Organize a blog tour for yourself or ask a blogger who does that to do it for you
-Ask for a cover reveal
-Ask for a promotional spot for your launching event, your book or a public appearance
20.If all of the above seems too much or too hard for you this problem can be solved very easy: FIND A PUBLICIST 🙂
Tags: 20 Steps for Book Marketing, Advertising, Authors PR Literary Lounge, AUTHORS PROMOTION, AuthorsPR, Blogging, Books advertising, books marketing, Brand Development, Communications, Content Development, Content Management, Content Strategy, Copywriting, Corporate Branding, Corporate Communications, Digital Marketing Strategy, Digital Media, Direct Mail Marketing, Direct Marketing, Editorial, Email Marketing, Integrated Marketing, Internal Communications, marketing, marketing for self published authors, Marketing plan for books, Marketing Strategy, Media Marketing, Media Planning, Media Relations, New Media, Newsletters, Online Advertising, Online Marketing, Press Releases, Public Relations, Publicity, Publishing, Self published writers, Social Networking, Strategic Communications, Web Content Management, Writing