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Marketing 101 for Authors

Rick Polson

books

I was on a fun radio show last night –
http://www.blogtalkradio.com/worldofinknetwork/2014/08/20/authors-marketing-a-good-story-is-a-good-story–world-of-ink
where we talked marketing and authors. There are a few things that need to be repeated.

First, authors need to understand that their book is product just like a television, refrigerator or bag of chips. That means it needs to be marketed in a business way. And there are several ways to do that.

In order to understand where your audience reads, watches, listens to and surfs you need to do a survey. The survey should contain 10-15 multiple choice questions to get a feel where the people you have communicated to get their information and entertainment. Here are two questions that everyone can use:

When you turn the TV on, what do you look at first?
ABC/NBC/CBS/FOX Movies channels Sports channels Real life

When you listen to the radio, what do you listen to most?

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MADI PREDA: THE FIRST PERSON WHO SHOULD PROMOTE A BOOK IS THE WRITER

Land Of Books

Madi Preda is a very special author. All the reviews of project “How To Promote and Market Your Book – Publicists Tips & Tricks” are very positive. She dedicated her time to help authors. This is why Madi is so interesting to all of us – indie authors.
madi

– What is your book about?
– First of all I want to thank you for having me as a guest on your blog today. As the title sais “How To Promote and Market Your Book – Publicists Tips & Tricks” is a book about book marketing,based on my experience as a publicist and its meant to be a help for every writer. The book contains general notions about book marketing, step by step ideas on how to build an author brand. Three case studies for promotion on different genres and lots of resources and useful contacts.
book
– How you decide to…

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Review-How To Promote and Market Your Book by Madi Preda

How To Promote and Market Your BookHow To Promote and Market Your Book by Madi Preda

My rating: 5 of 5 stars

How To Promote and Market Your Book

Editorial Review

If you are looking to take advantage of social media this book is a good overview,with many tips and creative ideas.How to make the most of social media marketing, where to start? Detailed, accessible and practical advice on what to do and how to do it. Planning and research are often forgotten in the rush of get a book published and drawing up a marketing plan and carefully planned campaign are the only way to ensure the success of your book and to meet the readers’ requirements.See the benefits in minutes.

This self-help guide is helping authors to be active in promoting their own book, which should be a desire for all authors.
How To Promote and Market Your Book explores how Marketing and PR can differentiate an author from others in attracting and retaining more readers.

Step by step and easy to understand online marketing practice,introduction and resources for blogging and reviews sites, social networks,author’s brand development and web’s marketing opportunities.

How to Promote and Market Your Book by Madi Preda is relevant to authors and marketers,very well thought guide that reflects changes and trends in online marketing practice,lists with many and useful contacts.

https://www.smashwords.com/profile/view/MadiPreda

View all my reviews

The birth of a book cover

I thought that through my experience of doing promotions and public relations for authors I learned lots of things and I can share them with writers who want to make their books successful. So, I told to myself “Why don’t you write a book, a booklet, share there your experience and your findings about new ways to advertise a book, gain more exposure and increase sales?” .

Right, I can do it. How to Promote and Market Your Book I will call it and it will be a practical guide, a self-help book.Uh, that sound easy but how I can do it?I have no experience with writing, I just put a few blog posts together, I even don’t speak very well English.Hmmm, let’s try Madi and see what you come up with!

OK, research, make notes, create strategies, samples of marketing plans, info-graphics…and write,write,write.Ah,did you say graphics? Why you don’t try to make a cover for your book.And that was the first try:MY COVER-page-001

Take  the risk Madi, post it everywhere and ask for feedback. I’ll tell you something, that was painful, really painful. Too busy, clumsy,confusing, not a single like. Well, start again then, don’t give up before you start it.

How to make it then, what wasn’t fine, not constructive criticism and no ideas about what to do.And then I came up with this one:

COVER 2 FINAL-page-001

 

 

 

 

 

More or less the same, too busy ,ABC doesn’t fit, not professional, you should find a designer, still too busy, maybe you should wait until you can afford a good cover designer…blah,blah,blah,blah. At this point I was almost in tears and didn’t know what to do.

 

Don’t give up Madi, please don’t do it. Well they said too busy,make a very simple one.

MY COVER 3-page-001

Feedback for this one:Yes more tidy but still not there.

Well if you first don’t succeed then try,try and try again. Come on, do it. And finally my muse inspired me. I told to myself “This is the one” and you are not going to change it anymore.

So here is the last cover art for How To Promote and Market Your Book by Madi Preda

LAST COVER

And guess what? Not feedback at all, good or bad but because someone was asking me to explain my cover I will do it here.

I will explain you what I had in mind.Finishing to write a book is just the beginning and marketing is like a puzzle.You keep trying to find what it works best for you and look for the best pieces to fit.

In the right corner is the puzzle with a piece missing and on the lower level the man who push a puzzle piece.He’s got the answer and that is what my book is all about: key materials,innovative and creative ideas about how to promote a book.

Now, you know the story of the birth of my book cover and I want to say a big thank you to people who comment because without their criticism I wouldn’t end up with this book cover which I really like.I mean, I really do and I hope you too. Ha,ha, a  maybe next is some poetry? Who knows.

At the moment I am still working at my manuscript, the case study is not ready and hope soon to be published.Until then here is the fan page  https://www.facebook.com/bookspromotion where you can see more about it.

See you there

 

 

 

Books Will Never Die

Wandering Bark Books

Last week, Mireille Silcoff wrote an article for The New York Times: On Their Death Bed, Books Have Finally Become Sexy.

Given that I recently published a blog post, “Sexiest Book Alive,” I took issue with the idea that physical books have ever NOT been sexy. Then I read the piece, and I took serious issue with some other things, indeed.

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Free Book Promotion

Free Book Promotion

amp

 

Join Author Meeting Place (AMP)  for free and promote all your books. Blog about your books, Create and Participate in Groups and Communicate in our new Forum.http://authormeetingplace.com/

Join eReader Paradise for free and promote all your eBooks:http://ereaderparadise.com/

Even though you can join these 2 websites and promote your book(s) only Cold Coffee Press Authors get special featured promotion/presentation. To be considered for book promotion on CCP please visit this link: http://www.coldcoffeepress.com/contact-us/

Our Other 3 Websites:
Cold Coffee Press:
Cold Coffee Social Ning: http://coldcoffee.ning.com/
Cold Coffee Writer’s Magazine (24/7 Live Magazine):http://coldcoffeemagazine.com/

How to assemble an author press kit (and why)

Robin Mizell: Treated & Released

Authors sabotage their books in two very common ways, both of which are symptoms of the Dunning-Kruger Effect.

Monkey wrench #1

Not knowing how much work goes into producing a good book (therefore, failing to do the work)

Monkey wrench #2

Trying to generate publicity for a book without a press kit/media kit, even if it’s only one page

It’s easy to be irritated by or make fun of the authors who simply don’t know what they don’t know. Our annoyance comes from assuming they could know if they tried. In reality, some writers aren’t capable of recognizing that what they’re doing differs somehow from the efforts of successful authors. We can’t rescue the blissfully ignorant from failure. The best we can do is politely ignore them.

The upside, if you’re an author, is that you can remove monkey wrench #2 in one weekend with a reasonable amount of effort…

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How I started my journey in the book business

There was a time in my life when everything around me began to fall apart. It was PROFILE_PHOTOa time when I realised that I have too much time in my hands and nothing else to do than the usual house cleaning, cooking and so on. My brain start shouting at me that it needs some other activities in order to keep its capacities and neurons intact. I can’t say I was listening to my inner voice, it was more an emergency call.

And then I was lucky enough to find some people who they trusted me and gave me the chance to do something which I really like, read books and marketing them. Along the way I had the opportunity to meet wonderful writers and wonderful characters.

I thought this was a  good time for an investment of time and no money at all. Not only that, but the joy to discover good books, and interviewing writers, being able to have the message of the book directly from the author and life lessons based on the book discussed some time,all of these made me want to do more and more on a daily bases.

I decided to pursue this advertising and marketing business and doing PR for writers  who might well become part of my online community here or on the other blog AUTHORS PROMOTION, where I have now six months of blogging.

In the real life I was dreaming to open a Literary Cafe; it didn’t happen so here I am today at the great opening of Authors PR  Literary Lounge where everybody is welcome even if you visit the lounge to book my services or only for a chat and some freebies (yes,still have such things here).

Authors PR works with authors and publishers to create effective online marketing campaigns for traditional, self-published and print-on-demand books. At Authors PR we promote all genres, including romance, mystery, thrillers, inspirational, spirituality, self-help, how-to, literary fiction, business, parenting, relationships and more.

Don’t hire me, invite me to be part of your team and your success.

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