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Land Of Books

Madi Preda is a very special author. All the reviews of project “How To Promote and Market Your Book – Publicists Tips & Tricks” are very positive. She dedicated her time to help authors. This is why Madi is so interesting to all of us – indie authors.

– What is your book about?
– First of all I want to thank you for having me as a guest on your blog today. As the title sais “How To Promote and Market Your Book – Publicists Tips & Tricks” is a book about book marketing,based on my experience as a publicist and its meant to be a help for every writer. The book contains general notions about book marketing, step by step ideas on how to build an author brand. Three case studies for promotion on different genres and lots of resources and useful contacts.
– How you decide to…

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Four Questions Every Novelist Needs to Ask Himself

Words of Margaux

Everyone wants to write a book. Everybody has thought about it at one time or the other. People have different motives for doing it (fame, telling a story, money…). The truth is, however, few succeed. The number of people who manage to write a novel is scarce, much less is the number of those who publish one. Therefore, before writing any book, a novelist needs to ask himself several questions.

Creative business

1. Why Do I Want to Write this Book?

“Why?” is one of the most important question a person can ask himself prior to doing anything at all. In this case, knowing why you want to write a novel puts things in perspective. Are you in it for the money? Fame? Love of the written word? Or are you trying to prove something to yourself?

Knowing why you want to do something helps keep you motivated all the way till…

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Dear Writer … it’s not all about you, ya know! – a reminder

Books: Publishing, Reading, Writing

I was going to write a blog post about social media and how I’ve been paring down my use of it, because I’m finding it to be not all that social or the best media for me at the moment. After discussing with a fellow author how disappointing Twitter is (and she cleverly described T. as “like a 4-lane highway at rush hour with cars bumper-to-bumper. It makes me nervous”), I realized what bothers me isn’t not being able to navigate and use Twitter properly, but more the barrage of Tweeps who constantly tweet: Look at me! Aren’t I clever! Buy my book!

Now I’m not saying that I don’t do some self-promotion on there, but I do try to balance that with tweets of value to others, including promoting fellow authors. And I also offer, up front in my profile, what I am prepared do for other Tweeps. Most…

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Books Will Never Die

Wandering Bark Books

Last week, Mireille Silcoff wrote an article for The New York Times: On Their Death Bed, Books Have Finally Become Sexy.

Given that I recently published a blog post, “Sexiest Book Alive,” I took issue with the idea that physical books have ever NOT been sexy. Then I read the piece, and I took serious issue with some other things, indeed.

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Story Writing Exercises 356: Tuesday 13th May

Morgen's Online Short Story Writing Group

Here are your four story exercises for today. Time yourself for 15 minutes for each one, then either have a break or move on to the next one.

356 Antique piano 889843You can do them in any order.

  1. Keywords: beat, meet, lovely, holiday, nothing
  2. Random: trying to be funny
  3. Picture: what does this inspire?
  4. Tuesday Title: Draining the Sun

Have fun, and if you would like to, do paste your writing in the comment boxes below so we can see how you got on! Remember though that it counts as being published so don’t post anything that you would want to submit elsewhere (where they require unpublished).

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Is Google Plus Worth your Time

Robert Medak

From personal experience, the answer is still obscure.

Many of the posts on Google + will remind one of being on Facebook, MySpace, and Twitter with all of the inane personal posts.

From a purely personal perspective, over 80 percent of messages received are not relevant to learning, connecting, or helping any entrepreneur with their business. This statistic does not bode well for making connections and marketing your business.

A piece of advice for Google + users, choose the people you follow wisely and make sure their posts are relevant to your business, if they are not, do not waste your time reading their posts.

Social media is NOT about followers, it is however, about relevant followers, please do yourself a favor, NEVER buy followers or likes, which can make you look desperate and penalized in Google ratings or worse.

No business or entrepreneur sets up to look desperate for…

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20 Steps For Book Marketing


20 Steps to gain exposure for your bookLiterary Lounge logo

1.Overview – What is the marketing plan for you?

You promote your last book,you promote all books of yours,you promote your website or you promote a book which is  free for a certain period of time.

2.Timing – For how long you are ready to run this campaign?

Only for launching,a certain period of time,seasonal(Christmas,Easter,summer holiday).

3.Budget and costs

– What budget do you have for paid advertising/PR/Marketing

-Can you support other costs:printing promotional materials,launching parties,travelling…

4.Publicity and PR

Set up a press kit with audio and video links, including press clippings and articles,have teasers that catches the attention.

5.Contact Local Media

Play the ”local writer” and contact local newspapers,magazines and radio local stations.

6.Contact National Media

Send press releases targeting cities and subject related magazines.

7.Book Reviewers

– send reviews copies for reviewers in various publications

-send reviews copies to book clubs and community groups targeting your genre


Write and submit articles to the print media: about the book, about the subject, about you as a writer and other hobbies, about writing process.

9.Speaking engagements

Make an offer for speaking at your local library, schools and organization and association if your book have a social impact.You can visit senior groups and senior homes for storytelling, children’s home care for children’s books.


Join a few social media channels and try to be active as much as you can.This is the way to build your brand and reputation online as an author.

11.Launch your book in local bookstores 

-Send press releases for the event to the local media, reading groups ,local librarians and invitations to friends.

-Send a thank you note to every single person who joined the event

-Donate a few books to your local library

12.Promotional materials

-have business cards and bookmarks with the cover, your website,your free ebook,your  x for the price of y if you have some other books

-spread the business cards out(offer them to libraries,bookstores,office supplier shops,hotels, the local supermarket

13.Word of mouth – It works the best.(family,friends, colleagues, neighbors)

Be sure you have a share with friend button on your website


Do it by target:

-by location(place of birth,place of living,where the action in your book take place)

– by subject and social issues if the book has such subplots in it

– by genre and interests

15.Co – Promotion

Target authors of the same genre for reviews,guest blogging and co-promotion

16.Cross Promotion

-A  book about meditation in the nature or healthy lifestyle can be sold in camp site’s little shops.

-A book on history of(a country) may be proposed for university studies in history of this country.

-A diet book can be promoted at your local gym or fitness club.


Only a small percent of yours sales can make a huge difference in people’s lives.Your book gains exposure and you will be proud to do a kind act(only if you are that kind of person who cares)

18.Short Stories Anthology

Contribute with a short story to an anthology related to the subject in your book  and you will be mentioned with your book in the resource box.

19.Blogs and Bloggers

-Be in touch with bloggers who review books, for interviews , for guest posts

– Organize a blog tour for yourself or ask a blogger who does that to do it for you

-Ask for a cover reveal

-Ask for a promotional spot for your launching event, your book or a public appearance

20.If all of the above seems too much or too hard for you this problem can be solved very easy: FIND A PUBLICIST 🙂





How Do You Know When You’re Done?

Live to Write - Write to Live

guysanddolls             I’ve been working Ellen , a novel, for well over two years, and the drafts are now coming thick and fast. I just finished another, one that’s finally finished enough for my first reader – who wept at the opening, it’s that good. But it’s still not finished.

This first reader has marked what really works, has asked questions where he’s lost the thread, and has pointed out places where he needs and/or wants more, and other places that simply told too much. (I’ll follow Elmore Leonard’s advice here and try to leave out the places readers skip.)

While my first reader’s been reading the book, I’ve been doing other things: I took a short vacation, fulfilled some civic obligations as an elected official, went snow shoeing with my puppy and did my taxes. Tomorrow, I’ll clean my studio and start over. Again.

Those of you who have been…

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