Everyone wants to write a book. Everybody has thought about it at one time or the other. People have different motives for doing it (fame, telling a story, money…). The truth is, however, few succeed. The number of people who manage to write a novel is scarce, much less is the number of those who publish one. Therefore, before writing any book, a novelist needs to ask himself several questions.
1. Why Do I Want to Write this Book?
“Why?” is one of the most important question a person can ask himself prior to doing anything at all. In this case, knowing why you want to write a novel puts things in perspective. Are you in it for the money? Fame? Love of the written word? Or are you trying to prove something to yourself?
Knowing why you want to do something helps keep you motivated all the way till…
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Tags: advertise your book, Authors PR Literary Lounge, Authors PR Madi Preda, AuthorsPR, Blogging, book publishing business, how to be a successful writer, Margaret Benison, PR agents for writers, Publishing, questions for every writer, writers resources, Writing
Excerpt from How To Promote and Market Your Book by Madi Preda
Case study – Marketing Plan for Children’s Books
Marketing Plan developed for xxxxxxxxxxxx by xxxxxxxxxx
xxxxxxxxxx series – A collection of three books
– xxxxxxxxxx xxxxxxxxxx
– zzzzzzzzz zzzzzzzzzz
The collection is meant to delight and engage young children, ages . . . , to have fun while reading or be read to as part of their bedtime story experience. Each story has an educational message and a surprising ending.
What is a SWOT analysis?
SWOT sounds like a foreign language for some people, but is actually a very simple way to identify few attributes of a book or any other product.
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
These are attributes that you need to analyze by comparing them with other books in the same genre, and relating them to your target market.
SWOT Analysis of . . .
–Colorful illustration and attractive name of the characters.
–Educational message introduced to children through the toys’ world.
–Interesting settings like Zoo, Aquarium, The Toys Museum, which will become a place to advertise and sell the books.
–Interesting points about how people take care of the animals and how toys have feelings like people.
–For the scholastic market, the series has a BIC code classification.
–The collection may attract attention from associations that support children’s literacy and could be useful in nurseries, kindergartens, prep schools, or for use by parents who want to encourage their children to widen their reading experience.
–Included are activities and reading tips for teachers and parents, guided reading in classrooms, learning bags, and day-by-day reading boxes.
–The book can be used as a present for tea parties, birthday celebrations, and open days at libraries or schools.
–It is a good idea to start the publicity campaign before the school year starts, when meetings with parents take place, as an opportunity to include the books in the new school year curricula.
–Present the books at meetings at local schools, kindergartens, and other places where a fan club can be created. The collection can be presented together with coloring sheets for the characters of each story.
–Consider having books available at party venues for children and entertainers at children’s parties, playgrounds and after school programs.
–Try to place books with independent booksellers who specialize in children books (i.e. Scholastic).
–Starting an aggressive campaign from the beginning will give you or the publisher time to see if sales are increasing so there can be reprints in time for seasonal sales.
–Contact chain stores and find the right staff members to provide credible guidance.
Target market and positioning – All of the above
–Organize in-store displays and promotional materials.
– For children’s clubs and party venues, create a fan club, color sheets and award certificates for the best reader of the day, the hungry reader of the week, and the child who has read a certain number of stories from the collection.
– Schedule storytelling sessions with local bookstores, schools, and libraries. If possible, find some students, actors, philologists, or community members who want to volunteer their time for children’s entertainment.
– Print posters, flyers and bookmarks to highlight the location, coloring pages and award certificates.
– Print business cards with the book’s ISBN number, and contact info and give them to every location related with children activities.
– Contact children’s theaters and performances so that you can eventually make a partnering agreement and/or sub rights sale contract.
– Contact animators and actors organizations dedicated to encourage young children by performing.
– Contact online communities for parents and present the collection to them.
– Print a few coloring pages with your characters and offer them everywhere—party venues, toy stores, pediatric doctor’s waiting room, even offer them to children in the park. (Sounds silly maybe but it works, believe me)
Children’s books bloggers
All Things Jill-Elizabeth
Books Kids Like
Holly’s Check It Out Book List
Just Children’s Books
Kid Book Ratings
Novels On The Run
Read it Again, Mama!
Story Quest Children’s Books
KIDS RELATED WEBSITES – UK
Google + Communities
Parents Magazine http://www.parents.com/
Underneath The Juniper Tree https://plus.google.com/u/0/113111789856642510763
Facebook Groups for Children’s Books
Bed Time Story TV Show https://www.facebook.com/profile.php?id=120382241399202
Radio Shows for Children:
Tags: advertise your book, Authors PR Madi Preda, AUTHORS PROMOTION, AuthorsPR, Bestsellers, book publicity services, children's books publicity campaign, exposure for writers, how to be a successful writer, how to sell more books, Internet marketing&publicity, marketing ideas for children's books, marketing plan for children's books, Online Book Marketing, PR agents for writers, publicity for children's books, publicity for self published authors, social media marketing, writers resources, Writing
I was going to write a blog post about social media and how I’ve been paring down my use of it, because I’m finding it to be not all that social or the best media for me at the moment. After discussing with a fellow author how disappointing Twitter is (and she cleverly described T. as “like a 4-lane highway at rush hour with cars bumper-to-bumper. It makes me nervous”), I realized what bothers me isn’t not being able to navigate and use Twitter properly, but more the barrage of Tweeps who constantly tweet: Look at me! Aren’t I clever! Buy my book!
Now I’m not saying that I don’t do some self-promotion on there, but I do try to balance that with tweets of value to others, including promoting fellow authors. And I also offer, up front in my profile, what I am prepared do for other Tweeps. Most…
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I thought that through my experience of doing promotions and public relations for authors I learned lots of things and I can share them with writers who want to make their books successful. So, I told to myself “Why don’t you write a book, a booklet, share there your experience and your findings about new ways to advertise a book, gain more exposure and increase sales?” .
Right, I can do it. How to Promote and Market Your Book I will call it and it will be a practical guide, a self-help book.Uh, that sound easy but how I can do it?I have no experience with writing, I just put a few blog posts together, I even don’t speak very well English.Hmmm, let’s try Madi and see what you come up with!
OK, research, make notes, create strategies, samples of marketing plans, info-graphics…and write,write,write.Ah,did you say graphics? Why you don’t try to make a cover for your book.And that was the first try:
Take the risk Madi, post it everywhere and ask for feedback. I’ll tell you something, that was painful, really painful. Too busy, clumsy,confusing, not a single like. Well, start again then, don’t give up before you start it.
How to make it then, what wasn’t fine, not constructive criticism and no ideas about what to do.And then I came up with this one:
More or less the same, too busy ,ABC doesn’t fit, not professional, you should find a designer, still too busy, maybe you should wait until you can afford a good cover designer…blah,blah,blah,blah. At this point I was almost in tears and didn’t know what to do.
Don’t give up Madi, please don’t do it. Well they said too busy,make a very simple one.
Feedback for this one:Yes more tidy but still not there.
Well if you first don’t succeed then try,try and try again. Come on, do it. And finally my muse inspired me. I told to myself “This is the one” and you are not going to change it anymore.
So here is the last cover art for How To Promote and Market Your Book by Madi Preda
And guess what? Not feedback at all, good or bad but because someone was asking me to explain my cover I will do it here.
I will explain you what I had in mind.Finishing to write a book is just the beginning and marketing is like a puzzle.You keep trying to find what it works best for you and look for the best pieces to fit.
In the right corner is the puzzle with a piece missing and on the lower level the man who push a puzzle piece.He’s got the answer and that is what my book is all about: key materials,innovative and creative ideas about how to promote a book.
Now, you know the story of the birth of my book cover and I want to say a big thank you to people who comment because without their criticism I wouldn’t end up with this book cover which I really like.I mean, I really do and I hope you too. Ha,ha, a maybe next is some poetry? Who knows.
At the moment I am still working at my manuscript, the case study is not ready and hope soon to be published.Until then here is the fan page https://www.facebook.com/bookspromotion where you can see more about it.
See you there
Tags: advertise your book, Author Marketing, authors help each other, AUTHORS PROMOTION, AuthorsPR, AuthorsPR Literary Lounge, Bestsellers, Birth of a book cover, Book Covers, Book Marketing, book publicity services, book publishing business, Books News, how to be a successful writer, how to sell more books, literary showcase, Online Book Marketing, Publishing, writers resources, Writing
Last week, Mireille Silcoff wrote an article for The New York Times: On Their Death Bed, Books Have Finally Become Sexy.
Given that I recently published a blog post, “Sexiest Book Alive,” I took issue with the idea that physical books have ever NOT been sexy. Then I read the piece, and I took serious issue with some other things, indeed.
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A few major steps you should follow when you sent out your book proposal to an agent or publisher
What is the book about?
Give a clear idea about the book in the very beginning if you want your proposal to be read.You need to present what is most catching about your book in a couple of sentences.
Who do you address?
Who is your target audience,what will you give them that is interesting and new.You can compare your book with others in the same genre and mention what are the new approaches of the subject, a few conclusions and how the story will influence the target readers.
Craft yourself a good biography
A biography should be included in your submission but do yourself a favor and don’t start telling them about cats and dogs and how much you love your family or how many children do you have.
Agents, publishers and media outlets want to hear about you as a writer, have you been published, where and when, do you won any awards, do you have a strong relationship with some radio or TV Shows,are you a contributor to some literary publications, magazines or newspapers?
What experience gave you credit to write about this particular subject and anything else you can think of which will recommend you as the right author for such a book, subject and genre.
What is your marketing plan?
This should be realistic and specific,You may know specialized publications that might be interested to put on an article or some radio shows which you’ve been in contact with in the past.
How do you see cross promotion in accordance with your subject and what are you going to do in terms of pre-pub promotion, before your book is out on the market (blog tour for cover reveal, free chapters uploaded on specialized sites, building or developing your author platform, website, blog, social media accounts).
Express your intention of setting – up a pre-order campaign and giveaway, and mention a few major reviewers where do you intend to send galleys or ARC .
Publicity after the release of your book
You still have to work hard after the book is released and this is exactly what you should do and what a publisher wants to hear.Tell them about asking for reviews, fan pages created, speaking engagement in your local libraries, launch parties if you are going to do such a thing.
You can organize a virtual tour in advance for the release day and tell them how many sign – ups do you have or if you have the intention to find a publicist to do all of this for you. If so say a few words about the publicist, a few authors who were promoted by him/her, mention a book which is succesful because this publicist efforts.
Tags: author guide to find an agent, authors guide to find a publisher, AuthorsPR, AuthorsPR Literary Lounge, Bestsellers, Book Proposal, book publishing business, how to be a successful writer, How to find an agent, how to submit a book proposal, PR agents for writers, Publishing, support self published authors, writers resources, Writing
Mark Thomson on Public Relations
The relationship between integrity and great communications and why it matters.
The news that Tony Benn has died is rightly cause for sadness. And reflection.
I had the pleasure and privilege of meeting him. As a public relations agency account director I organised the opening of a new facility. Then a MP, he agreed to be the principal guest and I had the opportunity to chat with him for a while.
His intellect and presence shone through but so too did his humanity and kindness, his deep interest in this particular project and his complete mastery of the brief because of that interest. Here was a man whose sincerity was tangible.
The tributes paid to him have been dominated by the word ‘integrity’ and this set me thinking about the relationship between integrity and effective communications.
People may define integrity differently. For me it’s doing what you say you will…
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From personal experience, the answer is still obscure.
Many of the posts on Google + will remind one of being on Facebook, MySpace, and Twitter with all of the inane personal posts.
From a purely personal perspective, over 80 percent of messages received are not relevant to learning, connecting, or helping any entrepreneur with their business. This statistic does not bode well for making connections and marketing your business.
A piece of advice for Google + users, choose the people you follow wisely and make sure their posts are relevant to your business, if they are not, do not waste your time reading their posts.
Social media is NOT about followers, it is however, about relevant followers, please do yourself a favor, NEVER buy followers or likes, which can make you look desperate and penalized in Google ratings or worse.
No business or entrepreneur sets up to look desperate for…
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Tags: advertise your book, Author Marketing, AUTHORS PROMOTION, AuthorsPR, AuthorsPR Literary Lounge, Blogging, book publicity services, Business, entrepreneurship, Freelance Editor Robert Medak, Google Plus, Google+, Internet marketing&publicity, Is Google + Worth your Time, Social media, social media engagement, social media platform
Writing, Speaking and Visual Message
A written message make it easy to:
-present specific details of the book subject and characters
-present extensive and complex biography of the author
-communicate a message to reach readers emotions
Speaking in public is more efficient if you want to:
-use emotions to persuade the readers
-provoke an immediate response or action
-focus the readers attention on specific points
Meeting with readers clubs,communities groups and oral presentation in libraries or book shops are important ways of reaching the audience.
Short video clips are important for the visual impact of your message
-use short videos to captivate your audience
-a few teasers which are essential for the subject of your book and the main character
-a few suggestive images and the cover art
-in a video you can use both of the above, a written message or you can choose to speak.
Tags: advertise your book, AUTHORS PROMPOTION, AuthorsPR, AuthorsPR Literary Lounge, Bestsellers, Book Marketing, book publicity services, exposure for writers, how to be a successful writer, how to sell more books, Internet marketing&publicity, Online Book Marketing, PR agents for writers, social media marketing, tools for book marketing, writers resources