Madi Preda is a very special author. All the reviews of project “How To Promote and Market Your Book – Publicists Tips & Tricks” are very positive. She dedicated her time to help authors. This is why Madi is so interesting to all of us – indie authors.
– What is your book about?
– First of all I want to thank you for having me as a guest on your blog today. As the title sais “How To Promote and Market Your Book – Publicists Tips & Tricks” is a book about book marketing,based on my experience as a publicist and its meant to be a help for every writer. The book contains general notions about book marketing, step by step ideas on how to build an author brand. Three case studies for promotion on different genres and lots of resources and useful contacts.
– How you decide to…
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Recently I attended the Taos Summer Writers Conference. It was fabulous and I urge everyone to check it out. I taught a class in which the participants workshopped their query letters. Most of the queries were too long. The writers tended to delve into too much detail in the plot summaries. A number of people also wasted precious space – in the words of one of the students – “sucking up to the agent.”
A query letter is typically in three parts. The first paragraph should state the name of the book, the number of words, and the genre. You should try to use terms of art that are common in book publishing. It sends a message that you are serious and know the territory. In particular, avoid characterizing your book as “a fiction novel” and, for pete’s sake, don’t characterize it as “a non-fiction novel.”
The second part of the query…
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Excerpt from How To Promote and Market Your Book by Madi Preda
Public Relations means getting mentions of an author or his books, placed in the media in any form, print, radio or television.
As a publicist in this changing world of digital marketing, I understood that more than anything, PR means communicating your message at the right time, to the right audience, in the right place.
As a PR agent for writers or if you are doing it for yourself, public relations focuses on building good relationship with different audience, obtaining favorable publicity, and building a good public image for the author. The essence is to talk with the right audience in the right tone of voice and build the author’s brand perception.
Public relation is an integral part of marketing strategy, which carries out a message to diverse categories of public: readers, distributors, journalists, and social media networks. These messages can be communicated across the world, online or offline, they must be crafted as smart messages to make a difference, generate traffic, and drive sales. They are key messages, following the marketing plan for promoting and build the author’s reputation.
Doing public relations, you shape audience’s perception about the author and I always prefer to talk in my interviews with authors, more about themselves than the book and do a promotional spot concentrated on the story afterwards. This way I make the readers to know the author, a bit about his/her personality, and his perceptions or thoughts on life’s issues. I think revealing author’s thoughts it makes readers to feel closer, they see that the author isn’t just someone who wants to sell them stories, is someone who learned lessons, someone just like them who want to share a story with them. Always in an author’s mind, there is something more than the words he put on paper.
When you do public relations keep on mind a few factors:
– you share information and stories that are worthy of sharing and that has an impact on your audience
– tell the story through emotions and humanity
– is your duty to protect the reputation of an author and his/her book, build and maintain a good public image for his brand and his work.
Be sure you get and offer attention
– When you pitch media make it clear why it should be of interest to the publication audience and if possible read articles of person who you contact. Making a short mention “I’ve seen your article about………….. and I thought you might be interested on……”. He/she will be pleased to see that you really do your homework and this recommend you as a person who know what is talking about.
– Be accessible across different ways of communication on various devices
– Provide useful information and support if someone contact you
– Try to build long-term relationships. You can reach your contacts when you need them and make it reciprocal
– Make your company or the author’s brand to stand out from a marketing perspective
– Respect online etiquette and don’t send mass emails
– Send a thank you note every time when you get a mention and share the article, favorite the tweet or like the Facebook post.
– Build a good relationship with other writers and bloggers, which works both ways, you offer support and they will do the same for you
Marketing and PR
“Writing a book without promoting is like you waved to someone in a dark room. You know what have you done but nobody else does”
Marketing and PR work at their best if they are used together, and I can’t imagine doing one without the other.
While marketing is doing market research, exploring, creating, and supplying information and products to fit the needs of a target market, public relations come in to report the news, or to promote a new product and brand. Marketing create responses that PR can respond to, attracts consumers’ resources and attention to drive sales.
Both of them deal with the end product (book in our case) at the end of a certain activity (the writing process) The purpose of marketing strategies is bring to market a book by presenting it in a way that audience will buy it. Promoting a book is about everything from market research to advertising and PR will build a relationship with current and potential customers, and create the pathway to market and expand. There is a saying that
“PR lights the fire, Marketing fans the flames”
~ Al Ries
It is hard to make delimitation between the two, they actually stand under the same umbrella and there should be no difference. All forms of communication are more or less integrated together and involve all available tools to sell what customers are looking to buy.
In a very funny way I can say in the end it doesn’t matter that much; you have what the readers want-the book and you need to make a plan and motivate them to buy what you have. How that is called is not that important from a writer point of view. An author wants and needs exposure and readers for his/her books.
Effective publicists think from the reader’s point of view and ask themselves: ‘”What’s in it for them? And then, the public relations come to influence their behavior and motivate an individual or a group to buy the book by creating interest and engage to action.
While all of the professionals make distinctions between marketing and PR, they all see them as related and using them together as the most effective way to build and engage the target audience.
About the author: Madi Preda is a freelance publicist, who started doing promotion for books and writers when her husband published his two novels. She created publicity campaigns for many writers, traditional or self published, publicizing more than 50 books within a year of launching her first campaign. Her mission is helping authors to gain more exposure and media coverage through her online marketing campaigns. As a result of her experience she decided to write a practical guide for authors, or aspiring writers, in marketing, explaining step by step how to make a book successful from the manuscript stage to wholesale distribution.
Who is it For: Any author who wants to create and launch a successful book, or people who decide to run an online business doing promotion for books.
What It Will Help You Do: This guide walks you through the development of an author’s brand and improving sales of the book. Madi covers a wide range of topics: brainstorming, marketing plans for different genres, figuring out your target market and the right niche, designing a website or a media press kit, dealing with social media, using email marketing and having a launch to be remembered.
Tags: advertise your book, Author Marketing, authors help each other, AUTHORS PROMOTION, AuthorsPR Literary Lounge, Book Marketing, book publishing business, exposure for writers, featured authors, guide for indie writers, how to be a successful writer, How to Promote and Market Your Book, Internet marketing&publicity, Madi Preda Authors PR, Online Book Marketing, PR agents for writers, Public Relations, site for self published authors, support self published authors, writers resources, Writing
I thought that through my experience of doing promotions and public relations for authors I learned lots of things and I can share them with writers who want to make their books successful. So, I told to myself “Why don’t you write a book, a booklet, share there your experience and your findings about new ways to advertise a book, gain more exposure and increase sales?” .
Right, I can do it. How to Promote and Market Your Book I will call it and it will be a practical guide, a self-help book.Uh, that sound easy but how I can do it?I have no experience with writing, I just put a few blog posts together, I even don’t speak very well English.Hmmm, let’s try Madi and see what you come up with!
OK, research, make notes, create strategies, samples of marketing plans, info-graphics…and write,write,write.Ah,did you say graphics? Why you don’t try to make a cover for your book.And that was the first try:
Take the risk Madi, post it everywhere and ask for feedback. I’ll tell you something, that was painful, really painful. Too busy, clumsy,confusing, not a single like. Well, start again then, don’t give up before you start it.
How to make it then, what wasn’t fine, not constructive criticism and no ideas about what to do.And then I came up with this one:
More or less the same, too busy ,ABC doesn’t fit, not professional, you should find a designer, still too busy, maybe you should wait until you can afford a good cover designer…blah,blah,blah,blah. At this point I was almost in tears and didn’t know what to do.
Don’t give up Madi, please don’t do it. Well they said too busy,make a very simple one.
Feedback for this one:Yes more tidy but still not there.
Well if you first don’t succeed then try,try and try again. Come on, do it. And finally my muse inspired me. I told to myself “This is the one” and you are not going to change it anymore.
So here is the last cover art for How To Promote and Market Your Book by Madi Preda
And guess what? Not feedback at all, good or bad but because someone was asking me to explain my cover I will do it here.
I will explain you what I had in mind.Finishing to write a book is just the beginning and marketing is like a puzzle.You keep trying to find what it works best for you and look for the best pieces to fit.
In the right corner is the puzzle with a piece missing and on the lower level the man who push a puzzle piece.He’s got the answer and that is what my book is all about: key materials,innovative and creative ideas about how to promote a book.
Now, you know the story of the birth of my book cover and I want to say a big thank you to people who comment because without their criticism I wouldn’t end up with this book cover which I really like.I mean, I really do and I hope you too. Ha,ha, a maybe next is some poetry? Who knows.
At the moment I am still working at my manuscript, the case study is not ready and hope soon to be published.Until then here is the fan page https://www.facebook.com/bookspromotion where you can see more about it.
See you there
Tags: advertise your book, Author Marketing, authors help each other, AUTHORS PROMOTION, AuthorsPR, AuthorsPR Literary Lounge, Bestsellers, Birth of a book cover, Book Covers, Book Marketing, book publicity services, book publishing business, Books News, how to be a successful writer, how to sell more books, literary showcase, Online Book Marketing, Publishing, writers resources, Writing
A few major steps you should follow when you sent out your book proposal to an agent or publisher
What is the book about?
Give a clear idea about the book in the very beginning if you want your proposal to be read.You need to present what is most catching about your book in a couple of sentences.
Who do you address?
Who is your target audience,what will you give them that is interesting and new.You can compare your book with others in the same genre and mention what are the new approaches of the subject, a few conclusions and how the story will influence the target readers.
Craft yourself a good biography
A biography should be included in your submission but do yourself a favor and don’t start telling them about cats and dogs and how much you love your family or how many children do you have.
Agents, publishers and media outlets want to hear about you as a writer, have you been published, where and when, do you won any awards, do you have a strong relationship with some radio or TV Shows,are you a contributor to some literary publications, magazines or newspapers?
What experience gave you credit to write about this particular subject and anything else you can think of which will recommend you as the right author for such a book, subject and genre.
What is your marketing plan?
This should be realistic and specific,You may know specialized publications that might be interested to put on an article or some radio shows which you’ve been in contact with in the past.
How do you see cross promotion in accordance with your subject and what are you going to do in terms of pre-pub promotion, before your book is out on the market (blog tour for cover reveal, free chapters uploaded on specialized sites, building or developing your author platform, website, blog, social media accounts).
Express your intention of setting – up a pre-order campaign and giveaway, and mention a few major reviewers where do you intend to send galleys or ARC .
Publicity after the release of your book
You still have to work hard after the book is released and this is exactly what you should do and what a publisher wants to hear.Tell them about asking for reviews, fan pages created, speaking engagement in your local libraries, launch parties if you are going to do such a thing.
You can organize a virtual tour in advance for the release day and tell them how many sign – ups do you have or if you have the intention to find a publicist to do all of this for you. If so say a few words about the publicist, a few authors who were promoted by him/her, mention a book which is succesful because this publicist efforts.
Tags: author guide to find an agent, authors guide to find a publisher, AuthorsPR, AuthorsPR Literary Lounge, Bestsellers, Book Proposal, book publishing business, how to be a successful writer, How to find an agent, how to submit a book proposal, PR agents for writers, Publishing, support self published authors, writers resources, Writing
Mark Thomson on Public Relations
The relationship between integrity and great communications and why it matters.
The news that Tony Benn has died is rightly cause for sadness. And reflection.
I had the pleasure and privilege of meeting him. As a public relations agency account director I organised the opening of a new facility. Then a MP, he agreed to be the principal guest and I had the opportunity to chat with him for a while.
His intellect and presence shone through but so too did his humanity and kindness, his deep interest in this particular project and his complete mastery of the brief because of that interest. Here was a man whose sincerity was tangible.
The tributes paid to him have been dominated by the word ‘integrity’ and this set me thinking about the relationship between integrity and effective communications.
People may define integrity differently. For me it’s doing what you say you will…
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From personal experience, the answer is still obscure.
Many of the posts on Google + will remind one of being on Facebook, MySpace, and Twitter with all of the inane personal posts.
From a purely personal perspective, over 80 percent of messages received are not relevant to learning, connecting, or helping any entrepreneur with their business. This statistic does not bode well for making connections and marketing your business.
A piece of advice for Google + users, choose the people you follow wisely and make sure their posts are relevant to your business, if they are not, do not waste your time reading their posts.
Social media is NOT about followers, it is however, about relevant followers, please do yourself a favor, NEVER buy followers or likes, which can make you look desperate and penalized in Google ratings or worse.
No business or entrepreneur sets up to look desperate for…
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Writing, Speaking and Visual Message
A written message make it easy to:
-present specific details of the book subject and characters
-present extensive and complex biography of the author
-communicate a message to reach readers emotions
Speaking in public is more efficient if you want to:
-use emotions to persuade the readers
-provoke an immediate response or action
-focus the readers attention on specific points
Meeting with readers clubs,communities groups and oral presentation in libraries or book shops are important ways of reaching the audience.
Short video clips are important for the visual impact of your message
-use short videos to captivate your audience
-a few teasers which are essential for the subject of your book and the main character
-a few suggestive images and the cover art
-in a video you can use both of the above, a written message or you can choose to speak.
Tags: advertise your book, AUTHORS PROMPOTION, AuthorsPR, AuthorsPR Literary Lounge, Bestsellers, Book Marketing, book publicity services, exposure for writers, how to be a successful writer, how to sell more books, Internet marketing&publicity, Online Book Marketing, PR agents for writers, social media marketing, tools for book marketing, writers resources
When you think about what is the right way to reach your audience you have to use analysis of a few factors and use them to plan strategy, style, newsletter and sell sheets or visual presentation.
Different audience has different needs.
Age, gender, religion, education level, income and location
Let’s talk about age.The way of thinking suffers some changes in the growing up process, people’s priorities and perspectives change and you need to shape the description of your book in relation with the audience which you want to target.
Gender is just as important as the religion is and if you don’t chose the right audience your book has no chance from the very beginning.
Education level and income play their role in the buying habits of your readers and you have to keep in mind the location in your marketing campaign.
If you manage to understand the target readers personality, this will help to make the message of the book more effective.Knowing your audience is key to marketing success.
In order to identify personality preferences of your readers you have to keep in mind the four basic dimensions of your book’s characters :
The secret is to find your characters strengths and give readers logical reasons for reading your book.This satisfies the needs of your readers who are thinking types.
Values and beliefs
Here the analysis is focused on values and beliefs, goals and lifestyles.Find out what is important for your readers and then it will be much easier to organize the information about the book in a way which seems natural and real to your readers even if it is a work of fiction.
Building effective messages
What do you really want when marketing your book is matching the readers habits with with their environment and influence their reading attitude and reading choices.
You can do this by finding uniform groupings who are keen on the same subject or settings as in your book.
People’s culture is defined by their values, philosophies and attitude and reveals itself in their myths, heroes and stories or in the allocation of space.
Tags: advertise your book, Author Marketing, AUTHORS PROMOTION, AuthorsPR Literary Lounge, Book Marketing, how to be a successful writer, how to sell more books, Internet marketing&publicity, literary clubs, Online Book Marketing, PR agents for writers, publicity for self published authors, Writing
What a good publicist can do?
The role of a publicist it is to build and promote a good public image and reputation for the author and exposes the books in front of media and readers.The way to do this is to craft a message that resonates with the targeted market and to create exposure.
At Authors PR we like to build and cultivate a relationship with our writers and our readers.
What to do and what not to do when you approach a publicist
Don’t tell too many hard luck stories,you can discuss that in a private email but the role of a publicist is to say how good you are not to make people feel sorry for you.
Forget this….he lives with three dogs and two cats; ok this say you are a good person and you love animals but nobody is that interested in how many pets do you have.
Don’t forget to share any posts of other people about you and your books, the publicist spent some time to find people willing to publish a promotional spot for you , and send them always a thank you note.
When you send the usual information to your publicist (synopsis,bio,or answers to interview’s questions) try to come with new content.There it is no point in publicize the same ones from Amazon or your publisher site.If readers are interested in your book,they go there and expect to find something new about your book.
What to keep in mind
Your publicist is part of your team.
Tags: Author Marketing, AUTHORS PROMOTION, AuthorsPR, AuthorsPR Literary Lounge, Book Marketing, book publishing business, exposure for books, exposure for writers, get a publicist, how to be a successful writer, how to sell more books, literary clubs, literary showcase, PR agents for writers, publicity services, publishing business, site for self published authors, sites to promote your books, successful writers, what a publicist can do, where to find a publicist