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Marketing 101 for Authors

Rick Polson

books

I was on a fun radio show last night –
http://www.blogtalkradio.com/worldofinknetwork/2014/08/20/authors-marketing-a-good-story-is-a-good-story–world-of-ink
where we talked marketing and authors. There are a few things that need to be repeated.

First, authors need to understand that their book is product just like a television, refrigerator or bag of chips. That means it needs to be marketed in a business way. And there are several ways to do that.

In order to understand where your audience reads, watches, listens to and surfs you need to do a survey. The survey should contain 10-15 multiple choice questions to get a feel where the people you have communicated to get their information and entertainment. Here are two questions that everyone can use:

When you turn the TV on, what do you look at first?
ABC/NBC/CBS/FOX Movies channels Sports channels Real life

When you listen to the radio, what do you listen to most?

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Tools to market a book

Writing, Speaking and Visual Message

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A written message make it easy to:

-present specific details of the book subject and characters

-present extensive and complex biography of the author

-communicate a message to reach readers emotions

Speaking in public is more efficient if you want to:

-answer questions

-use emotions to persuade the readers

-provoke an immediate response or action

-focus the readers attention on specific points

Meeting with readers clubs,communities groups and oral presentation in libraries or book shops are important ways of reaching the audience.

Short video clips are important for the visual impact of your message

-use short videos to captivate your audience

-a few teasers which are essential for the subject of your book and the main character

-a few suggestive images and the cover art

-in a video you can use both of the above, a written message or you can choose to speak.

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