Blog Archives

Little Martians Learn To Count by Madi Preda

https://www.smore.com/ejdm2-children-s-picture-book?embed=1

MADI PREDA: THE FIRST PERSON WHO SHOULD PROMOTE A BOOK IS THE WRITER

Land Of Books

Madi Preda is a very special author. All the reviews of project “How To Promote and Market Your Book – Publicists Tips & Tricks” are very positive. She dedicated her time to help authors. This is why Madi is so interesting to all of us – indie authors.
madi

– What is your book about?
– First of all I want to thank you for having me as a guest on your blog today. As the title sais “How To Promote and Market Your Book – Publicists Tips & Tricks” is a book about book marketing,based on my experience as a publicist and its meant to be a help for every writer. The book contains general notions about book marketing, step by step ideas on how to build an author brand. Three case studies for promotion on different genres and lots of resources and useful contacts.
book
– How you decide to…

View original post 1,060 more words

Throwback Thursday: Fear of Formatting

Creative State of Mind

It’s Throwback Thursday again, and today’s recycled post goes back to May 2013. As I endeavor to format and publish a new book (wish me luck), I’ve been thinking about those self-publishing fears that prevent some of us authors from going it alone. Don’t let your fear of formatting keep you from achieving your dreams. If you choose to sign on with a traditional publisher or small press, more power to you. But don’t make any publishing decisions out of fear. Every aspect of self-publishing is do-able. If you’re a technophobe, it might not be easy, but I promise you can do it. Take your time. Do your research. And find people who will help you.

Read on…

Fear of Formatting

babe ruth“Never let the fear of striking out keep you from playing the game” ~ Babe Ruth

If you’re a baseball fan, you’ve read this quote. If you’ve ever seen A…

View original post 1,203 more words

Where and How To Promote Children’s Books

Excerpt from How To Promote and Market Your Book by Madi Preda

Links to order the book
http://www.barnesandnoble.com/w/how-to-promote-and-market-your-book-madi-preda/1119611626?ean=2940045962346

https://www.smashwords.com/books/view/440234

http://www.kobobooks.com/ebook/How-To-Promote-Market-Your/book-0Q6ajrTX3EeMEfGEnozggw/page1.html

GOOD COVER

 

 

Case study – Marketing Plan for Children’s Books
Summary
Marketing Plan developed for xxxxxxxxxxxx by xxxxxxxxxx
xxxxxxxxxx series – A collection of three books
– xxxxxxxxxx xxxxxxxxxx
-yyyyyyyy yyyyyyyyyyyyyy
– zzzzzzzzz zzzzzzzzzz
The collection is meant to delight and engage young children, ages . . . , to have fun while reading or be read to as part of their bedtime story experience. Each story has an educational message and a surprising ending.
What is a SWOT analysis?
SWOT sounds like a foreign language for some people, but is actually a very simple way to identify few attributes of a book or any other product.
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
These are attributes that you need to analyze by comparing them with other books in the same genre, and relating them to your target market.

SWOT Analysis of . . .
–Colorful illustration and attractive name of the characters.
–Educational message introduced to children through the toys’ world.
–Interesting settings like Zoo, Aquarium, The Toys Museum, which will become a place to advertise and sell the books.
–Interesting points about how people take care of the animals and how toys have feelings like people.
–For the scholastic market, the series has a BIC code classification.
Opportunities:
–The collection may attract attention from associations that support children’s literacy and could be useful in nurseries, kindergartens, prep schools, or for use by parents who want to encourage their children to widen their reading experience.
–Included are activities and reading tips for teachers and parents, guided reading in classrooms, learning bags, and day-by-day reading boxes.
–The book can be used as a present for tea parties, birthday celebrations, and open days at libraries or schools.
–It is a good idea to start the publicity campaign before the school year starts, when meetings with parents take place, as an opportunity to include the books in the new school year curricula.
–Present the books at meetings at local schools, kindergartens, and other places where a fan club can be created. The collection can be presented together with coloring sheets for the characters of each story.
–Consider having books available at party venues for children and entertainers at children’s parties, playgrounds and after school programs.
–Try to place books with independent booksellers who specialize in children books (i.e. Scholastic).
–Starting an aggressive campaign from the beginning will give you or the publisher time to see if sales are increasing so there can be reprints in time for seasonal sales.
–Contact chain stores and find the right staff members to provide credible guidance.
Target market and positioning – All of the above
Promotion:
–Organize in-store displays and promotional materials.
– For children’s clubs and party venues, create a fan club, color sheets and award certificates for the best reader of the day, the hungry reader of the week, and the child who has read a certain number of stories from the collection.
– Schedule storytelling sessions with local bookstores, schools, and libraries. If possible, find some students, actors, philologists, or community members who want to volunteer their time for children’s entertainment.
– Print posters, flyers and bookmarks to highlight the location, coloring pages and award certificates.
– Print business cards with the book’s ISBN number, and contact info and give them to every location related with children activities.
– Contact children’s theaters and performances so that you can eventually make a partnering agreement and/or sub rights sale contract.
– Contact animators and actors organizations dedicated to encourage young children by performing.
– Contact online communities for parents and present the collection to them.
– Print a few coloring pages with your characters and offer them everywhere—party venues, toy stores, pediatric doctor’s waiting room, even offer them to children in the park. (Sounds silly maybe but it works, believe me)

Children’s books bloggers
All Things Jill-Elizabeth
http://www.Jill-Elizabeth.com

Books Kids Like
http://www.bookskidslike.blogspot.com

educationdiva
educationdiva.com

Holly’s Check It Out Book List
http://hollyscheckitout.blogspot.com/

Just Children’s Books
http://www.justchildrensbooks.com

Kid Book Ratings
http://kidbookratings.blogspot.com

KidsRead
kidsread.wordpress.com

Novels On The Run
www.novelsontherun.blogspot.com

Page-turner
pageturnerby-beth.blogspot.com

Read it Again, Mama!
http://www.readitagainmama.blogspot.com

Story Quest Children’s Books
www.storyquestbooks.com

KIDS RELATED WEBSITES – UK
www.netmums.com
www.all4kidsuk.com
www.parentsdirectories.com
www.babydirectory.com
www.planetparty.co.uk
www.thepartybook.co.uk
www.northlondonmums.com
www.familiesonline.co.uk
www.freeindex.co.uk
www.whatson4kidsparties.co.uk
www.mummymondays.co.uk
www.childfriendly.co.uk
www.essexmums.org
www.magicpencil.co.uk
www.treasureislandtoys.co.uk
www.bestkidsparty.co.uk
www.thepartysupplies.co.uk
www.childrenspartyentertainers.org.uk

Google + Communities

https://plus.google.com/u/0/communities/111369404544048701925

https://plus.google.com/u/0/communities/114772293552987924264

https://plus.google.com/u/0/communities/115695483493018727478

https://plus.google.com/u/0/communities/101620624583494034335

https://plus.google.com/u/0/communities/118300969551868529539

https://plus.google.com/u/0/communities/113041725517167869706

https://plus.google.com/u/0/b/115612912489755160221/communities/101304402264310213372

https://plus.google.com/u/0/b/115612912489755160221/communities/110985536536226557204

Children’s Magazines

Parents Magazine http://www.parents.com/

Underneath The Juniper Tree https://plus.google.com/u/0/113111789856642510763

Facebook Groups for Children’s Books

https://www.facebook.com/profile.php?id=419730644746044

https://www.facebook.com/profile.php?id=416914565050438

https://www.facebook.com/profile.php?id=46687203018

https://www.facebook.com/profile.php?id=100003707548264&fref=ts

 

Bed Time Story TV Show https://www.facebook.com/profile.php?id=120382241399202
Twitter @

https://twitter.com/PWKidsBookshelf

https://twitter.com/OUPChildrens

https://twitter.com/childrens_book

https://twitter.com/ChildBookCircle

https://twitter.com/bleeschldrnsbks

https://twitter.com/Booksforchildrn

https://twitter.com/SFCMagazine

 

Radio Shows for Children:

http://www.kidspublicradio.org/lullaby.html

http://www.kidspublicradio.org/jabberwocky.html

http://www.kusp.org/

Dear Writer … it’s not all about you, ya know! – a reminder

Books: Publishing, Reading, Writing

I was going to write a blog post about social media and how I’ve been paring down my use of it, because I’m finding it to be not all that social or the best media for me at the moment. After discussing with a fellow author how disappointing Twitter is (and she cleverly described T. as “like a 4-lane highway at rush hour with cars bumper-to-bumper. It makes me nervous”), I realized what bothers me isn’t not being able to navigate and use Twitter properly, but more the barrage of Tweeps who constantly tweet: Look at me! Aren’t I clever! Buy my book!

Now I’m not saying that I don’t do some self-promotion on there, but I do try to balance that with tweets of value to others, including promoting fellow authors. And I also offer, up front in my profile, what I am prepared do for other Tweeps. Most…

View original post 1,480 more words

Book Review Challenge Series

Rosie Amber

2012_0622 rose for rosie  wordpressBook Review Challenge

Book review Challenge Series

How often do you write and post a review of a book you’ve read? Ever wondered if your review would be of any use to anyone? Don’t know how to write a review?

Readers

I have a book review challenge series planned over the next few weeks. We will be hearing from several book reviewers on how they go about writing a review and from authors about the importance of reviews.

Coming up on Wednesday 25th June – Book reviewing by Rosie Amber + easy to follow tips for writing your own review.

Thursday 26th June – Book reviewing by Bodicia from A Woman’s Wisdom + How to download a PDF file of a book to your kindle.

Friday 27th June – The Importance of book reviews by author Terry Tyler + a look at Goodreads + A bad or negative review, should you write it?

Saturday 28th…

View original post 3,170 more words

Review-How To Promote and Market Your Book by Madi Preda

How To Promote and Market Your BookHow To Promote and Market Your Book by Madi Preda

My rating: 5 of 5 stars

How To Promote and Market Your Book

Editorial Review

If you are looking to take advantage of social media this book is a good overview,with many tips and creative ideas.How to make the most of social media marketing, where to start? Detailed, accessible and practical advice on what to do and how to do it. Planning and research are often forgotten in the rush of get a book published and drawing up a marketing plan and carefully planned campaign are the only way to ensure the success of your book and to meet the readers’ requirements.See the benefits in minutes.

This self-help guide is helping authors to be active in promoting their own book, which should be a desire for all authors.
How To Promote and Market Your Book explores how Marketing and PR can differentiate an author from others in attracting and retaining more readers.

Step by step and easy to understand online marketing practice,introduction and resources for blogging and reviews sites, social networks,author’s brand development and web’s marketing opportunities.

How to Promote and Market Your Book by Madi Preda is relevant to authors and marketers,very well thought guide that reflects changes and trends in online marketing practice,lists with many and useful contacts.

https://www.smashwords.com/profile/view/MadiPreda

View all my reviews

Indie writers should read this- How to Promote and Market Your Book

Excerpt from How To Promote and Market Your Book by Madi Preda

PUBLIC RELATIONS
Public Relations for WritersLAST COVER

Public Relations means getting mentions of an author or his books, placed in the media in any form, print, radio or television.

As a publicist in this changing world of digital marketing, I understood that more than anything, PR means communicating your message at the right time, to the right audience, in the right place.

As a PR agent for writers or if you are doing it for yourself, public relations focuses on building good relationship with different audience, obtaining favorable publicity, and building a good public image for the author. The essence is to talk with the right audience in the right tone of voice and build the author’s brand perception.

Public relation is an integral part of marketing strategy, which carries out a message to diverse categories of public: readers, distributors, journalists, and social media networks. These messages can be communicated across the world, online or offline, they must be crafted as smart messages to make a difference, generate traffic, and drive sales. They are key messages, following the marketing plan for promoting and build the author’s reputation.

Doing public relations, you shape audience’s perception about the author and I always prefer to talk in my interviews with authors, more about themselves than the book and do a promotional spot concentrated on the story afterwards. This way I make the readers to know the author, a bit about his/her personality, and his perceptions or thoughts on life’s issues. I think revealing author’s thoughts it makes readers to feel closer, they see that the author isn’t just someone who wants to sell them stories, is someone who learned lessons, someone just like them who want to share a story with them. Always in an author’s mind, there is something more than the words he put on paper.

When you do public relations keep on mind a few factors:
– you share information and stories that are worthy of sharing and that has an impact on your audience
– tell the story through emotions and humanity
– is your duty to protect the reputation of an author and his/her book, build and maintain a good public image for his brand and his work.
Be sure you get and offer attention

– When you pitch media make it clear why it should be of interest to the publication audience and if possible read articles of person who you contact. Making a short mention “I’ve seen your article about………….. and I thought you might be interested on……”. He/she will be pleased to see that you really do your homework and this recommend you as a person who know what is talking about.
– Be accessible across different ways of communication on various devices
– Provide useful information and support if someone contact you
– Try to build long-term relationships. You can reach your contacts when you need them and make it reciprocal
– Make your company or the author’s brand to stand out from a marketing perspective
– Respect online etiquette and don’t send mass emails
– Send a thank you note every time when you get a mention and share the article, favorite the tweet or like the Facebook post.
– Build a good relationship with other writers and bloggers, which works both ways, you offer support and they will do the same for you
Marketing and PR
“Writing a book without promoting is like you waved to someone in a dark room. You know what have you done but nobody else does”
~Madi Preda

Marketing and PR work at their best if they are used together, and I can’t imagine doing one without the other.

While marketing is doing market research, exploring, creating, and supplying information and products to fit the needs of a target market, public relations come in to report the news, or to promote a new product and brand. Marketing create responses that PR can respond to, attracts consumers’ resources and attention to drive sales.
Both of them deal with the end product (book in our case) at the end of a certain activity (the writing process) The purpose of marketing strategies is bring to market a book by presenting it in a way that audience will buy it. Promoting a book is about everything from market research to advertising and PR will build a relationship with current and potential customers, and create the pathway to market and expand. There is a saying that
“PR lights the fire, Marketing fans the flames”
~ Al Ries
It is hard to make delimitation between the two, they actually stand under the same umbrella and there should be no difference. All forms of communication are more or less integrated together and involve all available tools to sell what customers are looking to buy.

In a very funny way I can say in the end it doesn’t matter that much; you have what the readers want-the book and you need to make a plan and motivate them to buy what you have. How that is called is not that important from a writer point of view. An author wants and needs exposure and readers for his/her books.

Effective publicists think from the reader’s point of view and ask themselves: ‘”What’s in it for them? And then, the public relations come to influence their behavior and motivate an individual or a group to buy the book by creating interest and engage to action.
While all of the professionals make distinctions between marketing and PR, they all see them as related and using them together as the most effective way to build and engage the target audience.

###

Fan Page https://www.facebook.com/bookspromotion

 

About the author: Madi Preda is a freelance publicist, who started doing promotion for books and writers when her husband published his two novels. PROFILE_PHOTOShe created publicity campaigns for many writers, traditional or self published, publicizing more than 50 books within a year of launching her first campaign. Her mission is helping authors to gain more exposure and media coverage through her online marketing campaigns. As a result of her experience she decided to write a practical guide for authors, or aspiring writers, in marketing, explaining step by step how to make a book successful from the manuscript stage to wholesale distribution.
Who is it For: Any author who wants to create and launch a successful book, or people who decide to run an online business doing promotion for books.
What It Will Help You Do: This guide walks you through the development of an author’s brand and improving sales of the book. Madi covers a wide range of topics: brainstorming, marketing plans for different genres, figuring out your target market and the right niche, designing a website or a media press kit, dealing with social media, using email marketing and having a launch to be remembered.

Related article

Interview with author Madi Preda

The birth of a book cover

I thought that through my experience of doing promotions and public relations for authors I learned lots of things and I can share them with writers who want to make their books successful. So, I told to myself “Why don’t you write a book, a booklet, share there your experience and your findings about new ways to advertise a book, gain more exposure and increase sales?” .

Right, I can do it. How to Promote and Market Your Book I will call it and it will be a practical guide, a self-help book.Uh, that sound easy but how I can do it?I have no experience with writing, I just put a few blog posts together, I even don’t speak very well English.Hmmm, let’s try Madi and see what you come up with!

OK, research, make notes, create strategies, samples of marketing plans, info-graphics…and write,write,write.Ah,did you say graphics? Why you don’t try to make a cover for your book.And that was the first try:MY COVER-page-001

Take  the risk Madi, post it everywhere and ask for feedback. I’ll tell you something, that was painful, really painful. Too busy, clumsy,confusing, not a single like. Well, start again then, don’t give up before you start it.

How to make it then, what wasn’t fine, not constructive criticism and no ideas about what to do.And then I came up with this one:

COVER 2 FINAL-page-001

 

 

 

 

 

More or less the same, too busy ,ABC doesn’t fit, not professional, you should find a designer, still too busy, maybe you should wait until you can afford a good cover designer…blah,blah,blah,blah. At this point I was almost in tears and didn’t know what to do.

 

Don’t give up Madi, please don’t do it. Well they said too busy,make a very simple one.

MY COVER 3-page-001

Feedback for this one:Yes more tidy but still not there.

Well if you first don’t succeed then try,try and try again. Come on, do it. And finally my muse inspired me. I told to myself “This is the one” and you are not going to change it anymore.

So here is the last cover art for How To Promote and Market Your Book by Madi Preda

LAST COVER

And guess what? Not feedback at all, good or bad but because someone was asking me to explain my cover I will do it here.

I will explain you what I had in mind.Finishing to write a book is just the beginning and marketing is like a puzzle.You keep trying to find what it works best for you and look for the best pieces to fit.

In the right corner is the puzzle with a piece missing and on the lower level the man who push a puzzle piece.He’s got the answer and that is what my book is all about: key materials,innovative and creative ideas about how to promote a book.

Now, you know the story of the birth of my book cover and I want to say a big thank you to people who comment because without their criticism I wouldn’t end up with this book cover which I really like.I mean, I really do and I hope you too. Ha,ha, a  maybe next is some poetry? Who knows.

At the moment I am still working at my manuscript, the case study is not ready and hope soon to be published.Until then here is the fan page  https://www.facebook.com/bookspromotion where you can see more about it.

See you there

 

 

 

Publishing Your Book by Linda Austin/Moonbridge Publication

Publishing Your Book

Publishing Your Book

By Linda Austin/Moonbridge Publications

The publishing world is changing very rapidly these days, especially with the advent of Amazon’s CreateSpace and the takeoff of e-books. Authors need to keep up with the news to make the best decisions for themselves and their books.

Traditional Large Publishers

(ex., Simon & Schuster, Harper Collins, Hachette, Scholastic)

The big publishing houses have imprints (branch companies) handling different genres.  They print large quantities of books via offset printing methods.

Pros: offer an advance, will handle all production aspects of the book, will do basic marketing (send out media releases, offer galleys or ARCs to major reviewers), will handle all distribution, will handle all finances and send royalty checks

Cons: an agent is required to approach them (may take years to get one), they are picky and prefer writers with platform and commercial appeal, will handle all production usually without much author input, it takes about two years to produce a book, marketing is basic unless the author is famous, if the book doesn’t sell well within the first few months it may go out of print, author royalties are small, the publisher owns the book (not the copyright)

Larger Independent Traditional Publishers:

(ex. Charlesbridge, Sourcebooks, Chelsea Green, Haymarket, Avalon, some university presses)

These may use digital printing (print on demand) as well as offset. Some are specialized by genre or have imprints.

Pros:  more willing to risk unknown authors, often no agent is required, offer an advance, handle all production and may allow author input, provide basic marketing, provide distribution, books are usually available for longer than three months even if sales are slow

Cons: advances are smaller, marketing budget is smaller, the publisher owns the book (but not the copyright)

Small Independent Traditional Publishers:

(many university presses, Zumaya, Akashic, and many micro-presses)

These use mostly digital printing and may be very specialized in genre and/or not accept many manuscripts per year

Pros:  more willing to risk unknown authors, no agent is required, might offer a small advance, handle all production and may allow author input, should do basic marketing and provide distribution, books can usually be produced within a year and are usually available for a long time

Cons: may offer no advance, may provide little marketing, may not provide distribution, company owns the book (not the copyright), editing and formatting skills may be questionable or even nonexistent (Note: be sure to examine other books a company has produced to verify quality, especially with very small or newer presses)

See Poets & Writers for a list of small presses

Publishing Services Companies

(ex. Lulu, Amazon CreateSpace, AuthorHouse, iUniverse, Bookmasters, Outskirts Press, and a number of companies associated with large traditional publishers, such as Book Country of Penguin, Westbow Press of Thomas Nelson, Dellarte of Harlequin)

Most of these companies will take any manuscript (no vetting) and charge authors to produce their books for them. Authors can choose which additional services they want (cover, editing, formatting, sometimes distribution channels). Amazon’s CreateSpace is perhaps the most cost-efficient option (see my article on CreateSpace).

Pros:  handle production and services with author input, production of the book is quick, usually a distribution system is provided or offered for a fee; author can set the book price, author is usually able to purchase copies of his own book at some discount

Cons:  Services often cost more money than if the author had hired his own independent providers and may be of questionable quality, company usually keeps a high percentage of the book’s retail price, higher production costs and sales fees will mean books must be sold at above-market cost to make a profit for the author, distribution avenue may be at extra cost or not be cost-efficient or convenient for buyers, marketing is often nonexistent or at high price with little real value, the company usually owns the book produced (not the copyright) often including the cover and any illustrations created by company service providers, author should understand the publishing business and read the contract carefully to avoid making costly business errors, contract may be difficult to get out of if dissatisfied, author should know basic accounting and track income and expenses

See Preditors & Editors for reviews of publishers and other publishing service providers

Independent Publishing

The author takes charge of the entire process of creating a book by hiring professionals, arranging distribution and marketing

Pros:  The author is in charge and makes all decisions, a book can be produced from a completed manuscript in only a few months, all profit belongs to the author, author owns his/her book and can keep it in production as long as he/she wants

Cons:  The author is in charge and makes all decisions and so should understand all aspects of the publishing business to avoid costly errors, author is responsible for all costs, author must do all marketing, author must know basic accounting and track income and expenses. (Note:  skimping on editing, cover design, etc., will result in a poor-quality book, and skimping on marketing will result in few book sales)

E-book Publishing

Larger publishers usually keep e-book publishing rights. The author may be able to negotiate rights with smaller companies, and should check whether they will even produce an e-book version.

Many companies or services exist to offer low-cost production of electronic books for various types of e-readers. Examples include Amazon Kindle Direct Publishing (KDP), Barnes & Noble Nook Press, Apple iBooks, Smashwords, and BookBaby.

Pros of independent e-publishing:  Lower production cost than print books, most companies provide some form of distribution

Cons of independent publishing:  Many authors find it difficult to format a manuscript themselves to upload to a self-directed e-publishing program (ex. Kindle Direct Publishing or Smashwords) and will need to pay to have it done, books with heavy formatting or many photos or illustrations are not good candidates for e-book creation, color interior may not be an option, authors must be aware of the distribution method to ensure convenience and cost-effectiveness for themselves and buyers, authors must do all marketing and do basic accounting of income and expenses

Download pdf version of Methods of Publishing

%d bloggers like this: