I was on a fun radio show last night –
where we talked marketing and authors. There are a few things that need to be repeated.
First, authors need to understand that their book is product just like a television, refrigerator or bag of chips. That means it needs to be marketed in a business way. And there are several ways to do that.
In order to understand where your audience reads, watches, listens to and surfs you need to do a survey. The survey should contain 10-15 multiple choice questions to get a feel where the people you have communicated to get their information and entertainment. Here are two questions that everyone can use:
When you turn the TV on, what do you look at first?
ABC/NBC/CBS/FOX Movies channels Sports channels Real life
When you listen to the radio, what do you listen to most?
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Tags: advertise your book, Author Marketing, Authors PR Literary Lounge, Authors PR Madi Preda, AUTHORS PROMPOTION, Book Marketing, Books News, Digital Marketing Strategy, exposure for writers, how to be a succesful writer, How to Promote and Market Your Book, how to sell more books
Madi Preda is a very special author. All the reviews of project “How To Promote and Market Your Book – Publicists Tips & Tricks” are very positive. She dedicated her time to help authors. This is why Madi is so interesting to all of us – indie authors.
– What is your book about?
– First of all I want to thank you for having me as a guest on your blog today. As the title sais “How To Promote and Market Your Book – Publicists Tips & Tricks” is a book about book marketing,based on my experience as a publicist and its meant to be a help for every writer. The book contains general notions about book marketing, step by step ideas on how to build an author brand. Three case studies for promotion on different genres and lots of resources and useful contacts.
– How you decide to…
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Tags: Author Marketing, authors help each other, authors interview, Authors PR Madi Preda, AUTHORS PROMOTION, AuthorsPR Literary Lounge, Blogging, Book Marketing, book publishing business, Books News, how to be a successful writer, How to Promote and Market Your Book, how to sell more books, literary clubs, Madi Preda's Interview, Ognian Georgiev Interviews, self publishing, who is the first person to promote a book, writers resources, Writing
It’s Throwback Thursday again, and today’s recycled post goes back to May 2013. As I endeavor to format and publish a new book (wish me luck), I’ve been thinking about those self-publishing fears that prevent some of us authors from going it alone. Don’t let your fear of formatting keep you from achieving your dreams. If you choose to sign on with a traditional publisher or small press, more power to you. But don’t make any publishing decisions out of fear. Every aspect of self-publishing is do-able. If you’re a technophobe, it might not be easy, but I promise you can do it. Take your time. Do your research. And find people who will help you.
Fear of Formatting
“Never let the fear of striking out keep you from playing the game” ~ Babe Ruth
If you’re a baseball fan, you’ve read this quote. If you’ve ever seen A…
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Tags: authors help each other, Authors PR Literary Lounge, Authors PR Madi Preda, AUTHORS PROMOTION, book publishing business, formatting a book tips for self publishing, how to format a book, literary clubs, Publishing, self publishing, site for self published authors, support self published authors, Tricia Drameh, writers resources, Writing
Recently I attended the Taos Summer Writers Conference. It was fabulous and I urge everyone to check it out. I taught a class in which the participants workshopped their query letters. Most of the queries were too long. The writers tended to delve into too much detail in the plot summaries. A number of people also wasted precious space – in the words of one of the students – “sucking up to the agent.”
A query letter is typically in three parts. The first paragraph should state the name of the book, the number of words, and the genre. You should try to use terms of art that are common in book publishing. It sends a message that you are serious and know the territory. In particular, avoid characterizing your book as “a fiction novel” and, for pete’s sake, don’t characterize it as “a non-fiction novel.”
The second part of the query…
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Everyone wants to write a book. Everybody has thought about it at one time or the other. People have different motives for doing it (fame, telling a story, money…). The truth is, however, few succeed. The number of people who manage to write a novel is scarce, much less is the number of those who publish one. Therefore, before writing any book, a novelist needs to ask himself several questions.
1. Why Do I Want to Write this Book?
“Why?” is one of the most important question a person can ask himself prior to doing anything at all. In this case, knowing why you want to write a novel puts things in perspective. Are you in it for the money? Fame? Love of the written word? Or are you trying to prove something to yourself?
Knowing why you want to do something helps keep you motivated all the way till…
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Tags: advertise your book, Authors PR Literary Lounge, Authors PR Madi Preda, AuthorsPR, Blogging, book publishing business, how to be a successful writer, Margaret Benison, PR agents for writers, Publishing, questions for every writer, writers resources, Writing
Excerpt from How To Promote and Market Your Book by Madi Preda
Case study – Marketing Plan for Children’s Books
Marketing Plan developed for xxxxxxxxxxxx by xxxxxxxxxx
xxxxxxxxxx series – A collection of three books
– xxxxxxxxxx xxxxxxxxxx
– zzzzzzzzz zzzzzzzzzz
The collection is meant to delight and engage young children, ages . . . , to have fun while reading or be read to as part of their bedtime story experience. Each story has an educational message and a surprising ending.
What is a SWOT analysis?
SWOT sounds like a foreign language for some people, but is actually a very simple way to identify few attributes of a book or any other product.
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
These are attributes that you need to analyze by comparing them with other books in the same genre, and relating them to your target market.
SWOT Analysis of . . .
–Colorful illustration and attractive name of the characters.
–Educational message introduced to children through the toys’ world.
–Interesting settings like Zoo, Aquarium, The Toys Museum, which will become a place to advertise and sell the books.
–Interesting points about how people take care of the animals and how toys have feelings like people.
–For the scholastic market, the series has a BIC code classification.
–The collection may attract attention from associations that support children’s literacy and could be useful in nurseries, kindergartens, prep schools, or for use by parents who want to encourage their children to widen their reading experience.
–Included are activities and reading tips for teachers and parents, guided reading in classrooms, learning bags, and day-by-day reading boxes.
–The book can be used as a present for tea parties, birthday celebrations, and open days at libraries or schools.
–It is a good idea to start the publicity campaign before the school year starts, when meetings with parents take place, as an opportunity to include the books in the new school year curricula.
–Present the books at meetings at local schools, kindergartens, and other places where a fan club can be created. The collection can be presented together with coloring sheets for the characters of each story.
–Consider having books available at party venues for children and entertainers at children’s parties, playgrounds and after school programs.
–Try to place books with independent booksellers who specialize in children books (i.e. Scholastic).
–Starting an aggressive campaign from the beginning will give you or the publisher time to see if sales are increasing so there can be reprints in time for seasonal sales.
–Contact chain stores and find the right staff members to provide credible guidance.
Target market and positioning – All of the above
–Organize in-store displays and promotional materials.
– For children’s clubs and party venues, create a fan club, color sheets and award certificates for the best reader of the day, the hungry reader of the week, and the child who has read a certain number of stories from the collection.
– Schedule storytelling sessions with local bookstores, schools, and libraries. If possible, find some students, actors, philologists, or community members who want to volunteer their time for children’s entertainment.
– Print posters, flyers and bookmarks to highlight the location, coloring pages and award certificates.
– Print business cards with the book’s ISBN number, and contact info and give them to every location related with children activities.
– Contact children’s theaters and performances so that you can eventually make a partnering agreement and/or sub rights sale contract.
– Contact animators and actors organizations dedicated to encourage young children by performing.
– Contact online communities for parents and present the collection to them.
– Print a few coloring pages with your characters and offer them everywhere—party venues, toy stores, pediatric doctor’s waiting room, even offer them to children in the park. (Sounds silly maybe but it works, believe me)
Children’s books bloggers
All Things Jill-Elizabeth
Books Kids Like
Holly’s Check It Out Book List
Just Children’s Books
Kid Book Ratings
Novels On The Run
Read it Again, Mama!
Story Quest Children’s Books
KIDS RELATED WEBSITES – UK
Google + Communities
Parents Magazine http://www.parents.com/
Underneath The Juniper Tree https://plus.google.com/u/0/113111789856642510763
Facebook Groups for Children’s Books
Bed Time Story TV Show https://www.facebook.com/profile.php?id=120382241399202
Radio Shows for Children:
Tags: advertise your book, Authors PR Madi Preda, AUTHORS PROMOTION, AuthorsPR, Bestsellers, book publicity services, children's books publicity campaign, exposure for writers, how to be a successful writer, how to sell more books, Internet marketing&publicity, marketing ideas for children's books, marketing plan for children's books, Online Book Marketing, PR agents for writers, publicity for children's books, publicity for self published authors, social media marketing, writers resources, Writing
These days each and every author wants to do radio interviews to get more exposure for his books and with so many internet radio programs this is not a difficult task to complete. The Goal is not necessary to be on the mainstream radio program but to be on the right one with the right audience for the subject of the book and find a host who knows how to deal with this subject and how to engage the audience.
A good radio interviewer helps the audience to delve into the imagination of writers and the authors have a chance to reveal something of their imagination, the characters personalities which readers will love or hate and the plots that have audience reading late into the night, to know what happens next.
Now after such a long introduction I will give an example. I had to promote a book on a…
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Book review Challenge Series
How often do you write and post a review of a book you’ve read? Ever wondered if your review would be of any use to anyone? Don’t know how to write a review?
I have a book review challenge series planned over the next few weeks. We will be hearing from several book reviewers on how they go about writing a review and from authors about the importance of reviews.
Coming up on Wednesday 25th June – Book reviewing by Rosie Amber + easy to follow tips for writing your own review.
Thursday 26th June – Book reviewing by Bodicia from A Woman’s Wisdom + How to download a PDF file of a book to your kindle.
Friday 27th June – The Importance of book reviews by author Terry Tyler + a look at Goodreads + A bad or negative review, should you write it?
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Book reviews are helpful marketing tools for authors, but more importantly they give the author much needed feedback. They let the author know how readers feel about his or her books. Each time I publish a new book, I feel excitement about giving my book wings and letting it go out into the world, relief that I can take a breath and relax after months of hard work, and a bit of anxiety about readers’ reactions. I’m in the dark until the first reviews start coming in, and that can be a bit of a nail-biter situation. Will readers love it or hate it? Will they relate to the characters and the situations? Have I let them down in any way? Will they be hooked and have a hard time putting the book down, or will they be bored and stop reading? Will they want to read the next book?
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Tags: authors help each other, Authors PR Literary Lounge, Authors PR Madi Preda, Authors PR Reviews, book reviews, how to get more reviews, reviews, support self published authors, Susan Finlay, where to get book reviews, writers resources, Writing