I was on a fun radio show last night –
where we talked marketing and authors. There are a few things that need to be repeated.
First, authors need to understand that their book is product just like a television, refrigerator or bag of chips. That means it needs to be marketed in a business way. And there are several ways to do that.
In order to understand where your audience reads, watches, listens to and surfs you need to do a survey. The survey should contain 10-15 multiple choice questions to get a feel where the people you have communicated to get their information and entertainment. Here are two questions that everyone can use:
When you turn the TV on, what do you look at first?
ABC/NBC/CBS/FOX Movies channels Sports channels Real life
When you listen to the radio, what do you listen to most?
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Tags: advertise your book, Author Marketing, Authors PR Literary Lounge, Authors PR Madi Preda, AUTHORS PROMPOTION, Book Marketing, Books News, Digital Marketing Strategy, exposure for writers, how to be a succesful writer, How to Promote and Market Your Book, how to sell more books
It’s Throwback Thursday again, and today’s recycled post goes back to May 2013. As I endeavor to format and publish a new book (wish me luck), I’ve been thinking about those self-publishing fears that prevent some of us authors from going it alone. Don’t let your fear of formatting keep you from achieving your dreams. If you choose to sign on with a traditional publisher or small press, more power to you. But don’t make any publishing decisions out of fear. Every aspect of self-publishing is do-able. If you’re a technophobe, it might not be easy, but I promise you can do it. Take your time. Do your research. And find people who will help you.
Fear of Formatting
“Never let the fear of striking out keep you from playing the game” ~ Babe Ruth
If you’re a baseball fan, you’ve read this quote. If you’ve ever seen A…
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Tags: authors help each other, Authors PR Literary Lounge, Authors PR Madi Preda, AUTHORS PROMOTION, book publishing business, formatting a book tips for self publishing, how to format a book, literary clubs, Publishing, self publishing, site for self published authors, support self published authors, Tricia Drameh, writers resources, Writing
Everyone wants to write a book. Everybody has thought about it at one time or the other. People have different motives for doing it (fame, telling a story, money…). The truth is, however, few succeed. The number of people who manage to write a novel is scarce, much less is the number of those who publish one. Therefore, before writing any book, a novelist needs to ask himself several questions.
1. Why Do I Want to Write this Book?
“Why?” is one of the most important question a person can ask himself prior to doing anything at all. In this case, knowing why you want to write a novel puts things in perspective. Are you in it for the money? Fame? Love of the written word? Or are you trying to prove something to yourself?
Knowing why you want to do something helps keep you motivated all the way till…
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Tags: advertise your book, Authors PR Literary Lounge, Authors PR Madi Preda, AuthorsPR, Blogging, book publishing business, how to be a successful writer, Margaret Benison, PR agents for writers, Publishing, questions for every writer, writers resources, Writing
I was going to write a blog post about social media and how I’ve been paring down my use of it, because I’m finding it to be not all that social or the best media for me at the moment. After discussing with a fellow author how disappointing Twitter is (and she cleverly described T. as “like a 4-lane highway at rush hour with cars bumper-to-bumper. It makes me nervous”), I realized what bothers me isn’t not being able to navigate and use Twitter properly, but more the barrage of Tweeps who constantly tweet: Look at me! Aren’t I clever! Buy my book!
Now I’m not saying that I don’t do some self-promotion on there, but I do try to balance that with tweets of value to others, including promoting fellow authors. And I also offer, up front in my profile, what I am prepared do for other Tweeps. Most…
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Book review Challenge Series
How often do you write and post a review of a book you’ve read? Ever wondered if your review would be of any use to anyone? Don’t know how to write a review?
I have a book review challenge series planned over the next few weeks. We will be hearing from several book reviewers on how they go about writing a review and from authors about the importance of reviews.
Coming up on Wednesday 25th June – Book reviewing by Rosie Amber + easy to follow tips for writing your own review.
Thursday 26th June – Book reviewing by Bodicia from A Woman’s Wisdom + How to download a PDF file of a book to your kindle.
Friday 27th June – The Importance of book reviews by author Terry Tyler + a look at Goodreads + A bad or negative review, should you write it?
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Book reviews are helpful marketing tools for authors, but more importantly they give the author much needed feedback. They let the author know how readers feel about his or her books. Each time I publish a new book, I feel excitement about giving my book wings and letting it go out into the world, relief that I can take a breath and relax after months of hard work, and a bit of anxiety about readers’ reactions. I’m in the dark until the first reviews start coming in, and that can be a bit of a nail-biter situation. Will readers love it or hate it? Will they relate to the characters and the situations? Have I let them down in any way? Will they be hooked and have a hard time putting the book down, or will they be bored and stop reading? Will they want to read the next book?
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Tags: authors help each other, Authors PR Literary Lounge, Authors PR Madi Preda, Authors PR Reviews, book reviews, how to get more reviews, reviews, support self published authors, Susan Finlay, where to get book reviews, writers resources, Writing
My rating: 5 of 5 stars
If you are looking to take advantage of social media this book is a good overview,with many tips and creative ideas.How to make the most of social media marketing, where to start? Detailed, accessible and practical advice on what to do and how to do it. Planning and research are often forgotten in the rush of get a book published and drawing up a marketing plan and carefully planned campaign are the only way to ensure the success of your book and to meet the readers’ requirements.See the benefits in minutes.
This self-help guide is helping authors to be active in promoting their own book, which should be a desire for all authors.
How To Promote and Market Your Book explores how Marketing and PR can differentiate an author from others in attracting and retaining more readers.
Step by step and easy to understand online marketing practice,introduction and resources for blogging and reviews sites, social networks,author’s brand development and web’s marketing opportunities.
How to Promote and Market Your Book by Madi Preda is relevant to authors and marketers,very well thought guide that reflects changes and trends in online marketing practice,lists with many and useful contacts.
Tags: advertise your book, Author Marketing, Authors PR Literary Lounge, Authors PR Reviews, AUTHORS PROMOTION, Book Marketing, book publishing business, Books News, exposure for writers, how to be a successful writer, How to Promote and Market Your Book, how to sell more books, Internet marketing&publicity, literary clubs, Madi Preda, PR agents for writers, social media marketing, writers resources, Writing
Here are your four story exercises for today. Time yourself for 15 minutes for each one, then either have a break or move on to the next one.
- Keywords: beat, meet, lovely, holiday, nothing
- Random: trying to be funny
- Picture: what does this inspire?
- Tuesday Title: Draining the Sun
Have fun, and if you would like to, do paste your writing in the comment boxes below so we can see how you got on! Remember though that it counts as being published so don’t post anything that you would want to submit elsewhere (where they require unpublished).
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