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Marketing 101 for Authors

Rick Polson

books

I was on a fun radio show last night –
http://www.blogtalkradio.com/worldofinknetwork/2014/08/20/authors-marketing-a-good-story-is-a-good-story–world-of-ink
where we talked marketing and authors. There are a few things that need to be repeated.

First, authors need to understand that their book is product just like a television, refrigerator or bag of chips. That means it needs to be marketed in a business way. And there are several ways to do that.

In order to understand where your audience reads, watches, listens to and surfs you need to do a survey. The survey should contain 10-15 multiple choice questions to get a feel where the people you have communicated to get their information and entertainment. Here are two questions that everyone can use:

When you turn the TV on, what do you look at first?
ABC/NBC/CBS/FOX Movies channels Sports channels Real life

When you listen to the radio, what do you listen to most?

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MADI PREDA: THE FIRST PERSON WHO SHOULD PROMOTE A BOOK IS THE WRITER

Land Of Books

Madi Preda is a very special author. All the reviews of project “How To Promote and Market Your Book – Publicists Tips & Tricks” are very positive. She dedicated her time to help authors. This is why Madi is so interesting to all of us – indie authors.
madi

– What is your book about?
– First of all I want to thank you for having me as a guest on your blog today. As the title sais “How To Promote and Market Your Book – Publicists Tips & Tricks” is a book about book marketing,based on my experience as a publicist and its meant to be a help for every writer. The book contains general notions about book marketing, step by step ideas on how to build an author brand. Three case studies for promotion on different genres and lots of resources and useful contacts.
book
– How you decide to…

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Dear Writer … it’s not all about you, ya know! – a reminder

Books: Publishing, Reading, Writing

I was going to write a blog post about social media and how I’ve been paring down my use of it, because I’m finding it to be not all that social or the best media for me at the moment. After discussing with a fellow author how disappointing Twitter is (and she cleverly described T. as “like a 4-lane highway at rush hour with cars bumper-to-bumper. It makes me nervous”), I realized what bothers me isn’t not being able to navigate and use Twitter properly, but more the barrage of Tweeps who constantly tweet: Look at me! Aren’t I clever! Buy my book!

Now I’m not saying that I don’t do some self-promotion on there, but I do try to balance that with tweets of value to others, including promoting fellow authors. And I also offer, up front in my profile, what I am prepared do for other Tweeps. Most…

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Book Review Challenge Series

Rosie Amber

2012_0622 rose for rosie  wordpressBook Review Challenge

Book review Challenge Series

How often do you write and post a review of a book you’ve read? Ever wondered if your review would be of any use to anyone? Don’t know how to write a review?

Readers

I have a book review challenge series planned over the next few weeks. We will be hearing from several book reviewers on how they go about writing a review and from authors about the importance of reviews.

Coming up on Wednesday 25th June – Book reviewing by Rosie Amber + easy to follow tips for writing your own review.

Thursday 26th June – Book reviewing by Bodicia from A Woman’s Wisdom + How to download a PDF file of a book to your kindle.

Friday 27th June – The Importance of book reviews by author Terry Tyler + a look at Goodreads + A bad or negative review, should you write it?

Saturday 28th…

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Review-How To Promote and Market Your Book by Madi Preda

How To Promote and Market Your BookHow To Promote and Market Your Book by Madi Preda

My rating: 5 of 5 stars

How To Promote and Market Your Book

Editorial Review

If you are looking to take advantage of social media this book is a good overview,with many tips and creative ideas.How to make the most of social media marketing, where to start? Detailed, accessible and practical advice on what to do and how to do it. Planning and research are often forgotten in the rush of get a book published and drawing up a marketing plan and carefully planned campaign are the only way to ensure the success of your book and to meet the readers’ requirements.See the benefits in minutes.

This self-help guide is helping authors to be active in promoting their own book, which should be a desire for all authors.
How To Promote and Market Your Book explores how Marketing and PR can differentiate an author from others in attracting and retaining more readers.

Step by step and easy to understand online marketing practice,introduction and resources for blogging and reviews sites, social networks,author’s brand development and web’s marketing opportunities.

How to Promote and Market Your Book by Madi Preda is relevant to authors and marketers,very well thought guide that reflects changes and trends in online marketing practice,lists with many and useful contacts.

https://www.smashwords.com/profile/view/MadiPreda

View all my reviews

Indie writers should read this- How to Promote and Market Your Book

Excerpt from How To Promote and Market Your Book by Madi Preda

PUBLIC RELATIONS
Public Relations for WritersLAST COVER

Public Relations means getting mentions of an author or his books, placed in the media in any form, print, radio or television.

As a publicist in this changing world of digital marketing, I understood that more than anything, PR means communicating your message at the right time, to the right audience, in the right place.

As a PR agent for writers or if you are doing it for yourself, public relations focuses on building good relationship with different audience, obtaining favorable publicity, and building a good public image for the author. The essence is to talk with the right audience in the right tone of voice and build the author’s brand perception.

Public relation is an integral part of marketing strategy, which carries out a message to diverse categories of public: readers, distributors, journalists, and social media networks. These messages can be communicated across the world, online or offline, they must be crafted as smart messages to make a difference, generate traffic, and drive sales. They are key messages, following the marketing plan for promoting and build the author’s reputation.

Doing public relations, you shape audience’s perception about the author and I always prefer to talk in my interviews with authors, more about themselves than the book and do a promotional spot concentrated on the story afterwards. This way I make the readers to know the author, a bit about his/her personality, and his perceptions or thoughts on life’s issues. I think revealing author’s thoughts it makes readers to feel closer, they see that the author isn’t just someone who wants to sell them stories, is someone who learned lessons, someone just like them who want to share a story with them. Always in an author’s mind, there is something more than the words he put on paper.

When you do public relations keep on mind a few factors:
– you share information and stories that are worthy of sharing and that has an impact on your audience
– tell the story through emotions and humanity
– is your duty to protect the reputation of an author and his/her book, build and maintain a good public image for his brand and his work.
Be sure you get and offer attention

– When you pitch media make it clear why it should be of interest to the publication audience and if possible read articles of person who you contact. Making a short mention “I’ve seen your article about………….. and I thought you might be interested on……”. He/she will be pleased to see that you really do your homework and this recommend you as a person who know what is talking about.
– Be accessible across different ways of communication on various devices
– Provide useful information and support if someone contact you
– Try to build long-term relationships. You can reach your contacts when you need them and make it reciprocal
– Make your company or the author’s brand to stand out from a marketing perspective
– Respect online etiquette and don’t send mass emails
– Send a thank you note every time when you get a mention and share the article, favorite the tweet or like the Facebook post.
– Build a good relationship with other writers and bloggers, which works both ways, you offer support and they will do the same for you
Marketing and PR
“Writing a book without promoting is like you waved to someone in a dark room. You know what have you done but nobody else does”
~Madi Preda

Marketing and PR work at their best if they are used together, and I can’t imagine doing one without the other.

While marketing is doing market research, exploring, creating, and supplying information and products to fit the needs of a target market, public relations come in to report the news, or to promote a new product and brand. Marketing create responses that PR can respond to, attracts consumers’ resources and attention to drive sales.
Both of them deal with the end product (book in our case) at the end of a certain activity (the writing process) The purpose of marketing strategies is bring to market a book by presenting it in a way that audience will buy it. Promoting a book is about everything from market research to advertising and PR will build a relationship with current and potential customers, and create the pathway to market and expand. There is a saying that
“PR lights the fire, Marketing fans the flames”
~ Al Ries
It is hard to make delimitation between the two, they actually stand under the same umbrella and there should be no difference. All forms of communication are more or less integrated together and involve all available tools to sell what customers are looking to buy.

In a very funny way I can say in the end it doesn’t matter that much; you have what the readers want-the book and you need to make a plan and motivate them to buy what you have. How that is called is not that important from a writer point of view. An author wants and needs exposure and readers for his/her books.

Effective publicists think from the reader’s point of view and ask themselves: ‘”What’s in it for them? And then, the public relations come to influence their behavior and motivate an individual or a group to buy the book by creating interest and engage to action.
While all of the professionals make distinctions between marketing and PR, they all see them as related and using them together as the most effective way to build and engage the target audience.

###

Fan Page https://www.facebook.com/bookspromotion

 

About the author: Madi Preda is a freelance publicist, who started doing promotion for books and writers when her husband published his two novels. PROFILE_PHOTOShe created publicity campaigns for many writers, traditional or self published, publicizing more than 50 books within a year of launching her first campaign. Her mission is helping authors to gain more exposure and media coverage through her online marketing campaigns. As a result of her experience she decided to write a practical guide for authors, or aspiring writers, in marketing, explaining step by step how to make a book successful from the manuscript stage to wholesale distribution.
Who is it For: Any author who wants to create and launch a successful book, or people who decide to run an online business doing promotion for books.
What It Will Help You Do: This guide walks you through the development of an author’s brand and improving sales of the book. Madi covers a wide range of topics: brainstorming, marketing plans for different genres, figuring out your target market and the right niche, designing a website or a media press kit, dealing with social media, using email marketing and having a launch to be remembered.

Related article

Interview with author Madi Preda

The birth of a book cover

I thought that through my experience of doing promotions and public relations for authors I learned lots of things and I can share them with writers who want to make their books successful. So, I told to myself “Why don’t you write a book, a booklet, share there your experience and your findings about new ways to advertise a book, gain more exposure and increase sales?” .

Right, I can do it. How to Promote and Market Your Book I will call it and it will be a practical guide, a self-help book.Uh, that sound easy but how I can do it?I have no experience with writing, I just put a few blog posts together, I even don’t speak very well English.Hmmm, let’s try Madi and see what you come up with!

OK, research, make notes, create strategies, samples of marketing plans, info-graphics…and write,write,write.Ah,did you say graphics? Why you don’t try to make a cover for your book.And that was the first try:MY COVER-page-001

Take  the risk Madi, post it everywhere and ask for feedback. I’ll tell you something, that was painful, really painful. Too busy, clumsy,confusing, not a single like. Well, start again then, don’t give up before you start it.

How to make it then, what wasn’t fine, not constructive criticism and no ideas about what to do.And then I came up with this one:

COVER 2 FINAL-page-001

 

 

 

 

 

More or less the same, too busy ,ABC doesn’t fit, not professional, you should find a designer, still too busy, maybe you should wait until you can afford a good cover designer…blah,blah,blah,blah. At this point I was almost in tears and didn’t know what to do.

 

Don’t give up Madi, please don’t do it. Well they said too busy,make a very simple one.

MY COVER 3-page-001

Feedback for this one:Yes more tidy but still not there.

Well if you first don’t succeed then try,try and try again. Come on, do it. And finally my muse inspired me. I told to myself “This is the one” and you are not going to change it anymore.

So here is the last cover art for How To Promote and Market Your Book by Madi Preda

LAST COVER

And guess what? Not feedback at all, good or bad but because someone was asking me to explain my cover I will do it here.

I will explain you what I had in mind.Finishing to write a book is just the beginning and marketing is like a puzzle.You keep trying to find what it works best for you and look for the best pieces to fit.

In the right corner is the puzzle with a piece missing and on the lower level the man who push a puzzle piece.He’s got the answer and that is what my book is all about: key materials,innovative and creative ideas about how to promote a book.

Now, you know the story of the birth of my book cover and I want to say a big thank you to people who comment because without their criticism I wouldn’t end up with this book cover which I really like.I mean, I really do and I hope you too. Ha,ha, a  maybe next is some poetry? Who knows.

At the moment I am still working at my manuscript, the case study is not ready and hope soon to be published.Until then here is the fan page  https://www.facebook.com/bookspromotion where you can see more about it.

See you there

 

 

 

Better – Chris Mc.Mullen

chrismcmullen

Better

The Good and the Bad

Better can be a great concept:

  • Trying to do better leads to improvement.
  • Not satisfied with how things are, it can be a great motivator.

Yet the concept of better does have drawbacks:

  • Other people may feel jealous of someone who seems to be better.
  • A feeling of superiority can lead to a variety of social consequences.

A Better Balance

The trick is to try to derive the benefits of the idea of doing better while avoiding the drawbacks.

I will apply this specifically to books and authors so that we have a concrete example in mind.

Striving to write a better book, focus on these positives:

  • Use this goal to motivate your writing.
  • Do research that will help with your book.
  • Seek feedback that may help you improve.
  • Think of how your book may benefit readers.
  • When dealing with criticism, remind yourself of the…

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Merrimack Media – Publishing and Marketing Agency

merrimack

Merrimack Media is  a company where the flow of quality books, websites, and graphics, are all delivered with exceptional customer service. Our one-stop shop gets your book into print, distributed to a world-wide audience and promoted. Merrimack Media exists to help you publish painlessly, offering you information, self-publishing, promotion and sales services at a reasonable price. At the end of this I want to introduce you to Jenny Hudson, founder of Merrimack Media – publishing and marketing agency.

Hello Jenny and thank you for agreeing to this interview. Please tell me when did you start Merrimack and from where you get this idea, what motivated you?What kind of services do you offer at Merrimack and what is that its make Merrimack Media special?

 There are lots of places that authors can go to self-publish, but we handle it all…book interior and cover design, ISBN,  publishing, world-wide distribution and help with promotion, including website and social media design and setup.  We interview our authors on the Author Connection radio show and give them some initial publicity as well.  We are a Lightning Source approved, preferred publisher.

 Writing and publishing a book is a dream of so many people. Some aspiring writers seek put agents or traditional publishers while others look for self publishing. What are the pros and cons of each?

It comes down to control, time and money.  In self-publishing the author has the final say and can make upwards of $10 a book if he sells it himself.  The time from completing a manuscript to being on Amazon is about 4 weeks. In traditional publishing, the publisher has the final say on editing and cover design, the author makes about 75 cents a book, and it can take about a year and a half.  Both methods require author marketing.

There are so many self publishing choices and new companies emerging the market continuously. What are the major aspects that a writer must consider when looking for a self-publisher?

 Experience, customer service, knowledge, and talent.  There are lots of companies out there who produce a book that looks “self-published”.

 Every writer wants the joy of seeing their books in print so there is a point where the publishing decision is driven by emotion, not seeing  the facts. What is your advice for the writers, what they should be aware of and what would you walk away from in a contract?

 Check the publisher commission.  We take 10% for administration from online book sales.  Other companies I know of take 15 and 20%.

 Please give me an example of Merrimack Media Contract where everybody win, The publisher and the writer (shares, profits, subsidiary rights, etc)

 The author retains all rights.  We take 10% of online sales and the author gets the rest after subtracting book printing costs and Amazon’s wholesale discount.

 The big  issue about a book is not just publishing but distribution as well. What Merrimack Media does about marketing and distribution.

 We distribute to Amazon, Barnes & Nobles, the Ingram List, Nook, Kindle, and Smashwords., which gets you on ipad.  We also handle fee-based author promotion.

 What is the most exciting thing for you in this profession? 

I love seeing authors’ lives change when they get their books and run with it, taking them in an entirely different direction.

 Tell us  about the wonderful people working for you and helping  you to achieve your goals.

We have great editors, book designers, and cover designers, a social media person, and a project manager.

 I was pleased to have Jenny Hudson here today explaining a few things about publishing business. If  you want to find out more visit her website where you will see Merrimack packages, resources and other useful information.

Thanks again Jenny Hudson and good luck with all your endeavors.

http://www.crowdpublishr.com/

http://merrimackmedia.com/

 

Free Book Promotion

Free Book Promotion

amp

 

Join Author Meeting Place (AMP)  for free and promote all your books. Blog about your books, Create and Participate in Groups and Communicate in our new Forum.http://authormeetingplace.com/

Join eReader Paradise for free and promote all your eBooks:http://ereaderparadise.com/

Even though you can join these 2 websites and promote your book(s) only Cold Coffee Press Authors get special featured promotion/presentation. To be considered for book promotion on CCP please visit this link: http://www.coldcoffeepress.com/contact-us/

Our Other 3 Websites:
Cold Coffee Press:
Cold Coffee Social Ning: http://coldcoffee.ning.com/
Cold Coffee Writer’s Magazine (24/7 Live Magazine):http://coldcoffeemagazine.com/

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