I was on a fun radio show last night –
where we talked marketing and authors. There are a few things that need to be repeated.
First, authors need to understand that their book is product just like a television, refrigerator or bag of chips. That means it needs to be marketed in a business way. And there are several ways to do that.
In order to understand where your audience reads, watches, listens to and surfs you need to do a survey. The survey should contain 10-15 multiple choice questions to get a feel where the people you have communicated to get their information and entertainment. Here are two questions that everyone can use:
When you turn the TV on, what do you look at first?
ABC/NBC/CBS/FOX Movies channels Sports channels Real life
When you listen to the radio, what do you listen to most?
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Tags: advertise your book, Author Marketing, Authors PR Literary Lounge, Authors PR Madi Preda, AUTHORS PROMPOTION, Book Marketing, Books News, Digital Marketing Strategy, exposure for writers, how to be a succesful writer, How to Promote and Market Your Book, how to sell more books
Everyone wants to write a book. Everybody has thought about it at one time or the other. People have different motives for doing it (fame, telling a story, money…). The truth is, however, few succeed. The number of people who manage to write a novel is scarce, much less is the number of those who publish one. Therefore, before writing any book, a novelist needs to ask himself several questions.
1. Why Do I Want to Write this Book?
“Why?” is one of the most important question a person can ask himself prior to doing anything at all. In this case, knowing why you want to write a novel puts things in perspective. Are you in it for the money? Fame? Love of the written word? Or are you trying to prove something to yourself?
Knowing why you want to do something helps keep you motivated all the way till…
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Tags: advertise your book, Authors PR Literary Lounge, Authors PR Madi Preda, AuthorsPR, Blogging, book publishing business, how to be a successful writer, Margaret Benison, PR agents for writers, Publishing, questions for every writer, writers resources, Writing
Excerpt from How To Promote and Market Your Book by Madi Preda
Case study – Marketing Plan for Children’s Books
Marketing Plan developed for xxxxxxxxxxxx by xxxxxxxxxx
xxxxxxxxxx series – A collection of three books
– xxxxxxxxxx xxxxxxxxxx
– zzzzzzzzz zzzzzzzzzz
The collection is meant to delight and engage young children, ages . . . , to have fun while reading or be read to as part of their bedtime story experience. Each story has an educational message and a surprising ending.
What is a SWOT analysis?
SWOT sounds like a foreign language for some people, but is actually a very simple way to identify few attributes of a book or any other product.
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
These are attributes that you need to analyze by comparing them with other books in the same genre, and relating them to your target market.
SWOT Analysis of . . .
–Colorful illustration and attractive name of the characters.
–Educational message introduced to children through the toys’ world.
–Interesting settings like Zoo, Aquarium, The Toys Museum, which will become a place to advertise and sell the books.
–Interesting points about how people take care of the animals and how toys have feelings like people.
–For the scholastic market, the series has a BIC code classification.
–The collection may attract attention from associations that support children’s literacy and could be useful in nurseries, kindergartens, prep schools, or for use by parents who want to encourage their children to widen their reading experience.
–Included are activities and reading tips for teachers and parents, guided reading in classrooms, learning bags, and day-by-day reading boxes.
–The book can be used as a present for tea parties, birthday celebrations, and open days at libraries or schools.
–It is a good idea to start the publicity campaign before the school year starts, when meetings with parents take place, as an opportunity to include the books in the new school year curricula.
–Present the books at meetings at local schools, kindergartens, and other places where a fan club can be created. The collection can be presented together with coloring sheets for the characters of each story.
–Consider having books available at party venues for children and entertainers at children’s parties, playgrounds and after school programs.
–Try to place books with independent booksellers who specialize in children books (i.e. Scholastic).
–Starting an aggressive campaign from the beginning will give you or the publisher time to see if sales are increasing so there can be reprints in time for seasonal sales.
–Contact chain stores and find the right staff members to provide credible guidance.
Target market and positioning – All of the above
–Organize in-store displays and promotional materials.
– For children’s clubs and party venues, create a fan club, color sheets and award certificates for the best reader of the day, the hungry reader of the week, and the child who has read a certain number of stories from the collection.
– Schedule storytelling sessions with local bookstores, schools, and libraries. If possible, find some students, actors, philologists, or community members who want to volunteer their time for children’s entertainment.
– Print posters, flyers and bookmarks to highlight the location, coloring pages and award certificates.
– Print business cards with the book’s ISBN number, and contact info and give them to every location related with children activities.
– Contact children’s theaters and performances so that you can eventually make a partnering agreement and/or sub rights sale contract.
– Contact animators and actors organizations dedicated to encourage young children by performing.
– Contact online communities for parents and present the collection to them.
– Print a few coloring pages with your characters and offer them everywhere—party venues, toy stores, pediatric doctor’s waiting room, even offer them to children in the park. (Sounds silly maybe but it works, believe me)
Children’s books bloggers
All Things Jill-Elizabeth
Books Kids Like
Holly’s Check It Out Book List
Just Children’s Books
Kid Book Ratings
Novels On The Run
Read it Again, Mama!
Story Quest Children’s Books
KIDS RELATED WEBSITES – UK
Google + Communities
Parents Magazine http://www.parents.com/
Underneath The Juniper Tree https://plus.google.com/u/0/113111789856642510763
Facebook Groups for Children’s Books
Bed Time Story TV Show https://www.facebook.com/profile.php?id=120382241399202
Radio Shows for Children:
Tags: advertise your book, Authors PR Madi Preda, AUTHORS PROMOTION, AuthorsPR, Bestsellers, book publicity services, children's books publicity campaign, exposure for writers, how to be a successful writer, how to sell more books, Internet marketing&publicity, marketing ideas for children's books, marketing plan for children's books, Online Book Marketing, PR agents for writers, publicity for children's books, publicity for self published authors, social media marketing, writers resources, Writing
I was going to write a blog post about social media and how I’ve been paring down my use of it, because I’m finding it to be not all that social or the best media for me at the moment. After discussing with a fellow author how disappointing Twitter is (and she cleverly described T. as “like a 4-lane highway at rush hour with cars bumper-to-bumper. It makes me nervous”), I realized what bothers me isn’t not being able to navigate and use Twitter properly, but more the barrage of Tweeps who constantly tweet: Look at me! Aren’t I clever! Buy my book!
Now I’m not saying that I don’t do some self-promotion on there, but I do try to balance that with tweets of value to others, including promoting fellow authors. And I also offer, up front in my profile, what I am prepared do for other Tweeps. Most…
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My rating: 5 of 5 stars
If you are looking to take advantage of social media this book is a good overview,with many tips and creative ideas.How to make the most of social media marketing, where to start? Detailed, accessible and practical advice on what to do and how to do it. Planning and research are often forgotten in the rush of get a book published and drawing up a marketing plan and carefully planned campaign are the only way to ensure the success of your book and to meet the readers’ requirements.See the benefits in minutes.
This self-help guide is helping authors to be active in promoting their own book, which should be a desire for all authors.
How To Promote and Market Your Book explores how Marketing and PR can differentiate an author from others in attracting and retaining more readers.
Step by step and easy to understand online marketing practice,introduction and resources for blogging and reviews sites, social networks,author’s brand development and web’s marketing opportunities.
How to Promote and Market Your Book by Madi Preda is relevant to authors and marketers,very well thought guide that reflects changes and trends in online marketing practice,lists with many and useful contacts.
Tags: advertise your book, Author Marketing, Authors PR Literary Lounge, Authors PR Reviews, AUTHORS PROMOTION, Book Marketing, book publishing business, Books News, exposure for writers, how to be a successful writer, How to Promote and Market Your Book, how to sell more books, Internet marketing&publicity, literary clubs, Madi Preda, PR agents for writers, social media marketing, writers resources, Writing
Excerpt from How To Promote and Market Your Book by Madi Preda
Public Relations means getting mentions of an author or his books, placed in the media in any form, print, radio or television.
As a publicist in this changing world of digital marketing, I understood that more than anything, PR means communicating your message at the right time, to the right audience, in the right place.
As a PR agent for writers or if you are doing it for yourself, public relations focuses on building good relationship with different audience, obtaining favorable publicity, and building a good public image for the author. The essence is to talk with the right audience in the right tone of voice and build the author’s brand perception.
Public relation is an integral part of marketing strategy, which carries out a message to diverse categories of public: readers, distributors, journalists, and social media networks. These messages can be communicated across the world, online or offline, they must be crafted as smart messages to make a difference, generate traffic, and drive sales. They are key messages, following the marketing plan for promoting and build the author’s reputation.
Doing public relations, you shape audience’s perception about the author and I always prefer to talk in my interviews with authors, more about themselves than the book and do a promotional spot concentrated on the story afterwards. This way I make the readers to know the author, a bit about his/her personality, and his perceptions or thoughts on life’s issues. I think revealing author’s thoughts it makes readers to feel closer, they see that the author isn’t just someone who wants to sell them stories, is someone who learned lessons, someone just like them who want to share a story with them. Always in an author’s mind, there is something more than the words he put on paper.
When you do public relations keep on mind a few factors:
– you share information and stories that are worthy of sharing and that has an impact on your audience
– tell the story through emotions and humanity
– is your duty to protect the reputation of an author and his/her book, build and maintain a good public image for his brand and his work.
Be sure you get and offer attention
– When you pitch media make it clear why it should be of interest to the publication audience and if possible read articles of person who you contact. Making a short mention “I’ve seen your article about………….. and I thought you might be interested on……”. He/she will be pleased to see that you really do your homework and this recommend you as a person who know what is talking about.
– Be accessible across different ways of communication on various devices
– Provide useful information and support if someone contact you
– Try to build long-term relationships. You can reach your contacts when you need them and make it reciprocal
– Make your company or the author’s brand to stand out from a marketing perspective
– Respect online etiquette and don’t send mass emails
– Send a thank you note every time when you get a mention and share the article, favorite the tweet or like the Facebook post.
– Build a good relationship with other writers and bloggers, which works both ways, you offer support and they will do the same for you
Marketing and PR
“Writing a book without promoting is like you waved to someone in a dark room. You know what have you done but nobody else does”
Marketing and PR work at their best if they are used together, and I can’t imagine doing one without the other.
While marketing is doing market research, exploring, creating, and supplying information and products to fit the needs of a target market, public relations come in to report the news, or to promote a new product and brand. Marketing create responses that PR can respond to, attracts consumers’ resources and attention to drive sales.
Both of them deal with the end product (book in our case) at the end of a certain activity (the writing process) The purpose of marketing strategies is bring to market a book by presenting it in a way that audience will buy it. Promoting a book is about everything from market research to advertising and PR will build a relationship with current and potential customers, and create the pathway to market and expand. There is a saying that
“PR lights the fire, Marketing fans the flames”
~ Al Ries
It is hard to make delimitation between the two, they actually stand under the same umbrella and there should be no difference. All forms of communication are more or less integrated together and involve all available tools to sell what customers are looking to buy.
In a very funny way I can say in the end it doesn’t matter that much; you have what the readers want-the book and you need to make a plan and motivate them to buy what you have. How that is called is not that important from a writer point of view. An author wants and needs exposure and readers for his/her books.
Effective publicists think from the reader’s point of view and ask themselves: ‘”What’s in it for them? And then, the public relations come to influence their behavior and motivate an individual or a group to buy the book by creating interest and engage to action.
While all of the professionals make distinctions between marketing and PR, they all see them as related and using them together as the most effective way to build and engage the target audience.
About the author: Madi Preda is a freelance publicist, who started doing promotion for books and writers when her husband published his two novels. She created publicity campaigns for many writers, traditional or self published, publicizing more than 50 books within a year of launching her first campaign. Her mission is helping authors to gain more exposure and media coverage through her online marketing campaigns. As a result of her experience she decided to write a practical guide for authors, or aspiring writers, in marketing, explaining step by step how to make a book successful from the manuscript stage to wholesale distribution.
Who is it For: Any author who wants to create and launch a successful book, or people who decide to run an online business doing promotion for books.
What It Will Help You Do: This guide walks you through the development of an author’s brand and improving sales of the book. Madi covers a wide range of topics: brainstorming, marketing plans for different genres, figuring out your target market and the right niche, designing a website or a media press kit, dealing with social media, using email marketing and having a launch to be remembered.
Tags: advertise your book, Author Marketing, authors help each other, AUTHORS PROMOTION, AuthorsPR Literary Lounge, Book Marketing, book publishing business, exposure for writers, featured authors, guide for indie writers, how to be a successful writer, How to Promote and Market Your Book, Internet marketing&publicity, Madi Preda Authors PR, Online Book Marketing, PR agents for writers, Public Relations, site for self published authors, support self published authors, writers resources, Writing
I thought that through my experience of doing promotions and public relations for authors I learned lots of things and I can share them with writers who want to make their books successful. So, I told to myself “Why don’t you write a book, a booklet, share there your experience and your findings about new ways to advertise a book, gain more exposure and increase sales?” .
Right, I can do it. How to Promote and Market Your Book I will call it and it will be a practical guide, a self-help book.Uh, that sound easy but how I can do it?I have no experience with writing, I just put a few blog posts together, I even don’t speak very well English.Hmmm, let’s try Madi and see what you come up with!
OK, research, make notes, create strategies, samples of marketing plans, info-graphics…and write,write,write.Ah,did you say graphics? Why you don’t try to make a cover for your book.And that was the first try:
Take the risk Madi, post it everywhere and ask for feedback. I’ll tell you something, that was painful, really painful. Too busy, clumsy,confusing, not a single like. Well, start again then, don’t give up before you start it.
How to make it then, what wasn’t fine, not constructive criticism and no ideas about what to do.And then I came up with this one:
More or less the same, too busy ,ABC doesn’t fit, not professional, you should find a designer, still too busy, maybe you should wait until you can afford a good cover designer…blah,blah,blah,blah. At this point I was almost in tears and didn’t know what to do.
Don’t give up Madi, please don’t do it. Well they said too busy,make a very simple one.
Feedback for this one:Yes more tidy but still not there.
Well if you first don’t succeed then try,try and try again. Come on, do it. And finally my muse inspired me. I told to myself “This is the one” and you are not going to change it anymore.
So here is the last cover art for How To Promote and Market Your Book by Madi Preda
And guess what? Not feedback at all, good or bad but because someone was asking me to explain my cover I will do it here.
I will explain you what I had in mind.Finishing to write a book is just the beginning and marketing is like a puzzle.You keep trying to find what it works best for you and look for the best pieces to fit.
In the right corner is the puzzle with a piece missing and on the lower level the man who push a puzzle piece.He’s got the answer and that is what my book is all about: key materials,innovative and creative ideas about how to promote a book.
Now, you know the story of the birth of my book cover and I want to say a big thank you to people who comment because without their criticism I wouldn’t end up with this book cover which I really like.I mean, I really do and I hope you too. Ha,ha, a maybe next is some poetry? Who knows.
At the moment I am still working at my manuscript, the case study is not ready and hope soon to be published.Until then here is the fan page https://www.facebook.com/bookspromotion where you can see more about it.
See you there
Tags: advertise your book, Author Marketing, authors help each other, AUTHORS PROMOTION, AuthorsPR, AuthorsPR Literary Lounge, Bestsellers, Birth of a book cover, Book Covers, Book Marketing, book publicity services, book publishing business, Books News, how to be a successful writer, how to sell more books, literary showcase, Online Book Marketing, Publishing, writers resources, Writing
Free Book Promotion
Join Author Meeting Place (AMP) for free and promote all your books. Blog about your books, Create and Participate in Groups and Communicate in our new Forum.http://authormeetingplace.com/
Join eReader Paradise for free and promote all your eBooks:http://ereaderparadise.com/
Even though you can join these 2 websites and promote your book(s) only Cold Coffee Press Authors get special featured promotion/presentation. To be considered for book promotion on CCP please visit this link: http://www.coldcoffeepress.com/contact-us/
My Guide: How to Write A Novel by Rebecca Richmond and Claire Pickering
Authors PR – Reviews
Are you an enthusiast for the written word or an aspiring writer?
The key to success is simply ensuring that you’ve touched all the bases in this upbeat guide.
Do you have a story burning in your head but don’t know where to start?
Well, as the authors themselves state:
‘A journey of a thousand miles begins with a single step’
~ Confucius ~
In this self-help book, Rebecca Richmond and Claire Pickering offer solid advice on the craft of writing and all the important bases on how to put words together effectively and efficiently.
The two authors cover different tasks from developing the idea of your story to the roles of characters, grammar and other key factors, including spelling and punctuation.
Claire and Rebecca also explain about the most important aspects of the writing process for when it comes to publication, giving you the various options as regards agents, royalties, vanity or subsidised publishing, and self-publishing.
Read My Guide: How to Write A Novel and you will know how to deal with rejections and handle a bad review. You will also discover how to conduct a brainstorming session, maintain the ambition necessary to complete your book and learn how to keep your brain in gear so the art of writing goes smoothly and quickly. In their guide, the authors talk about the ins and outs of all aspects to be considered as a writer and bring their considerable experience as editorial consultants.
Anyone who values writing words is in for a treat.
Excerpt from My Guide: How to Write A Novel:
Consolidating and Final Polish
You will need to go through your work and take out anything unnecessary. Make every word and description count and be ruthless when removing words and descriptive passages:
- Have you included too much detail?
- Have you described someone’s life story?
- Have you left enough to the reader’s imagination?
- Is there too much purple prose?
- Have you overused adjectives?
- When a character is speaking, do they actually have something to say or are you just filling in time?
- Is conversation natural and is it relevant?
- Does it push on the action, create excitement and atmosphere or tell us more about their personality and attitude?
If not, take it out.
Go through the book several times, omitting more each time, so that it doesn’t feel like you are cutting out huge chunks, leaving you feeling as if you have wasted hours of work. Keep a copy of each version so that if you make a mistake, an original, older version can
be retrieved to enable you to replace the material.
Market and Sell Books by Rebecca Richmond and Claire Pickering -Coming soon!
Who said you can’t sell ice to Eskimos?
This compact guide indentifies the basics of book marketing such as using social media, search engine optimization and blogging. With essential strategies for marketing and generating sales for books, you will soon learn how to build your author platform.
Claire and Rebecca explain very honestly why some books never sell and offer guidance through marketing techniques and tools. The entire social network is explained from how to sign up for an account to how to use them and the authors offer very good coaching tips. They give the author the confidence to know that they have written a good book; as the two authors say: ‘If you don’t believe in your book how can you expect your audience to?’
Market and Sell Books seems to have two audiences: writers who want to do their own promotion and the professional marketers who may find this hands-on guide very helpful. Even those with a lot of experience in online marketing could learn something new.
Balanced between traditional and online marketing, with many provocative ideas, Market and Sell Books is an informative read from someone with plenty of practical experience in the publishing business.
‘Marketing takes a day to learn. Unfortunately, it takes a lifetime to master’
~ Phil Kolter ~
Excerpt from Market and Sell Books:
Ways to Engage
For authors both fiction and non-fiction there are lots of ways to engage with people, including the following:
- Ask people their opinion about a particular subject within your topic.
- Identify someone who did X, Y or Z best.
- Engage with your audience by asking questions and making provocative comments, encouraging a response.
- Make a prediction.
- Try using techniques like question or quote of the week.
- Ask for help.
- Invite comments and thoughts on a topic.
- Share what you are currently doing, like a progress report.
- Post a ‘Message me today …’ remark.
- Post a picture and invite comments.
- Post a ‘Send me your thoughts about (your topic) …’ remark.
- Post a ‘Come and talk to me about (your topic) today …’comment.
- Be human – nobody feels comfortable with someone who they perceive as perfect and make sure you appear personable. People want to know that there is someone real behind the façade, with real feelings and emotions.
- Don’t always be a ‘yes’ person. Consider arguing with someone over a point you disagree with, but be tactful, unless part of your marketing strategy is to be controversial.
- Share public events, festivals, book signings, etc., and update this often.
- Ask yourself hard-hitting questions others don’t dare ask but are dying to know.
- If you have written a self-help book, you can invite questions on the topic and give free helpful advice.
- Invite people to read your first chapter and comment.
About the authors:
Claire Pickering and Rebecca Richmond
Author of several self-help books, Rebecca Richmond has enjoyed a highly successful career within global organisations, later going on to become a coach. Having triumphed over adversity and cancer, as a qualified coach, master practitioner of NLP, hypnosis and Time Line Therapy,™ she is ideally equipped to help people achieve the success they deserve.
A qualified proofreader and editor, and a published author herself, Claire Pickering enjoys helping authors achieve their goals. Having worked in the publishing industry for many years, she is constantly striving to increase her expertise in editing, publishing and marketing methods that work.
Claire & Rebecca wish you every success and look forward to seeing your name on the bestsellers list.
Tags: advertise your book, authors, authors guide for publishing and distribution, Authors PR Literary Lounge, Authors PR Reviews, Bestsellers, book publishing business, books marketing, books on marketing and sell books, books on writing, Claire Pickering, fiction, how to be a successful writer, How To Write A Novel, Market and Sell Books, non-fiction, Online Book Marketing, Rebecca Richmond, richmondpickering.com, the art of writing, writers, writers resources, WritersHouse UK
From personal experience, the answer is still obscure.
Many of the posts on Google + will remind one of being on Facebook, MySpace, and Twitter with all of the inane personal posts.
From a purely personal perspective, over 80 percent of messages received are not relevant to learning, connecting, or helping any entrepreneur with their business. This statistic does not bode well for making connections and marketing your business.
A piece of advice for Google + users, choose the people you follow wisely and make sure their posts are relevant to your business, if they are not, do not waste your time reading their posts.
Social media is NOT about followers, it is however, about relevant followers, please do yourself a favor, NEVER buy followers or likes, which can make you look desperate and penalized in Google ratings or worse.
No business or entrepreneur sets up to look desperate for…
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Tags: advertise your book, Author Marketing, AUTHORS PROMOTION, AuthorsPR, AuthorsPR Literary Lounge, Blogging, book publicity services, Business, entrepreneurship, Freelance Editor Robert Medak, Google Plus, Google+, Internet marketing&publicity, Is Google + Worth your Time, Social media, social media engagement, social media platform