Category Archives: Articles

Marketing 101 for Authors

Rick Polson

books

I was on a fun radio show last night –
http://www.blogtalkradio.com/worldofinknetwork/2014/08/20/authors-marketing-a-good-story-is-a-good-story–world-of-ink
where we talked marketing and authors. There are a few things that need to be repeated.

First, authors need to understand that their book is product just like a television, refrigerator or bag of chips. That means it needs to be marketed in a business way. And there are several ways to do that.

In order to understand where your audience reads, watches, listens to and surfs you need to do a survey. The survey should contain 10-15 multiple choice questions to get a feel where the people you have communicated to get their information and entertainment. Here are two questions that everyone can use:

When you turn the TV on, what do you look at first?
ABC/NBC/CBS/FOX Movies channels Sports channels Real life

When you listen to the radio, what do you listen to most?

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MADI PREDA: THE FIRST PERSON WHO SHOULD PROMOTE A BOOK IS THE WRITER

Land Of Books

Madi Preda is a very special author. All the reviews of project “How To Promote and Market Your Book – Publicists Tips & Tricks” are very positive. She dedicated her time to help authors. This is why Madi is so interesting to all of us – indie authors.
madi

– What is your book about?
– First of all I want to thank you for having me as a guest on your blog today. As the title sais “How To Promote and Market Your Book – Publicists Tips & Tricks” is a book about book marketing,based on my experience as a publicist and its meant to be a help for every writer. The book contains general notions about book marketing, step by step ideas on how to build an author brand. Three case studies for promotion on different genres and lots of resources and useful contacts.
book
– How you decide to…

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The Best Query Letter Ever Written

Ask the Agent

tolstoyRecently I attended the Taos Summer Writers Conference.  It was fabulous and I urge everyone to check it out.   I taught a class  in which the participants workshopped their query letters. Most of the queries were too long. The writers tended to delve into too much detail in the plot summaries. A number of people also wasted precious space – in the words of one of the students – “sucking up to the agent.”

A query letter is typically in three parts. The first paragraph should state the name of the book, the number of words, and the genre. You should try to use terms of art that are common in book publishing. It sends a message that you are serious and know the territory. In particular, avoid characterizing your book as “a fiction novel” and, for pete’s sake, don’t characterize it as “a non-fiction novel.”

The second part of the query…

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Four Questions Every Novelist Needs to Ask Himself

Words of Margaux

Everyone wants to write a book. Everybody has thought about it at one time or the other. People have different motives for doing it (fame, telling a story, money…). The truth is, however, few succeed. The number of people who manage to write a novel is scarce, much less is the number of those who publish one. Therefore, before writing any book, a novelist needs to ask himself several questions.

Creative business

1. Why Do I Want to Write this Book?

“Why?” is one of the most important question a person can ask himself prior to doing anything at all. In this case, knowing why you want to write a novel puts things in perspective. Are you in it for the money? Fame? Love of the written word? Or are you trying to prove something to yourself?

Knowing why you want to do something helps keep you motivated all the way till…

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Where and How To Promote Children’s Books

Excerpt from How To Promote and Market Your Book by Madi Preda

Links to order the book
http://www.barnesandnoble.com/w/how-to-promote-and-market-your-book-madi-preda/1119611626?ean=2940045962346

https://www.smashwords.com/books/view/440234

http://www.kobobooks.com/ebook/How-To-Promote-Market-Your/book-0Q6ajrTX3EeMEfGEnozggw/page1.html

GOOD COVER

 

 

Case study – Marketing Plan for Children’s Books
Summary
Marketing Plan developed for xxxxxxxxxxxx by xxxxxxxxxx
xxxxxxxxxx series – A collection of three books
– xxxxxxxxxx xxxxxxxxxx
-yyyyyyyy yyyyyyyyyyyyyy
– zzzzzzzzz zzzzzzzzzz
The collection is meant to delight and engage young children, ages . . . , to have fun while reading or be read to as part of their bedtime story experience. Each story has an educational message and a surprising ending.
What is a SWOT analysis?
SWOT sounds like a foreign language for some people, but is actually a very simple way to identify few attributes of a book or any other product.
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
These are attributes that you need to analyze by comparing them with other books in the same genre, and relating them to your target market.

SWOT Analysis of . . .
–Colorful illustration and attractive name of the characters.
–Educational message introduced to children through the toys’ world.
–Interesting settings like Zoo, Aquarium, The Toys Museum, which will become a place to advertise and sell the books.
–Interesting points about how people take care of the animals and how toys have feelings like people.
–For the scholastic market, the series has a BIC code classification.
Opportunities:
–The collection may attract attention from associations that support children’s literacy and could be useful in nurseries, kindergartens, prep schools, or for use by parents who want to encourage their children to widen their reading experience.
–Included are activities and reading tips for teachers and parents, guided reading in classrooms, learning bags, and day-by-day reading boxes.
–The book can be used as a present for tea parties, birthday celebrations, and open days at libraries or schools.
–It is a good idea to start the publicity campaign before the school year starts, when meetings with parents take place, as an opportunity to include the books in the new school year curricula.
–Present the books at meetings at local schools, kindergartens, and other places where a fan club can be created. The collection can be presented together with coloring sheets for the characters of each story.
–Consider having books available at party venues for children and entertainers at children’s parties, playgrounds and after school programs.
–Try to place books with independent booksellers who specialize in children books (i.e. Scholastic).
–Starting an aggressive campaign from the beginning will give you or the publisher time to see if sales are increasing so there can be reprints in time for seasonal sales.
–Contact chain stores and find the right staff members to provide credible guidance.
Target market and positioning – All of the above
Promotion:
–Organize in-store displays and promotional materials.
– For children’s clubs and party venues, create a fan club, color sheets and award certificates for the best reader of the day, the hungry reader of the week, and the child who has read a certain number of stories from the collection.
– Schedule storytelling sessions with local bookstores, schools, and libraries. If possible, find some students, actors, philologists, or community members who want to volunteer their time for children’s entertainment.
– Print posters, flyers and bookmarks to highlight the location, coloring pages and award certificates.
– Print business cards with the book’s ISBN number, and contact info and give them to every location related with children activities.
– Contact children’s theaters and performances so that you can eventually make a partnering agreement and/or sub rights sale contract.
– Contact animators and actors organizations dedicated to encourage young children by performing.
– Contact online communities for parents and present the collection to them.
– Print a few coloring pages with your characters and offer them everywhere—party venues, toy stores, pediatric doctor’s waiting room, even offer them to children in the park. (Sounds silly maybe but it works, believe me)

Children’s books bloggers
All Things Jill-Elizabeth
http://www.Jill-Elizabeth.com

Books Kids Like
http://www.bookskidslike.blogspot.com

educationdiva
educationdiva.com

Holly’s Check It Out Book List
http://hollyscheckitout.blogspot.com/

Just Children’s Books
http://www.justchildrensbooks.com

Kid Book Ratings
http://kidbookratings.blogspot.com

KidsRead
kidsread.wordpress.com

Novels On The Run
www.novelsontherun.blogspot.com

Page-turner
pageturnerby-beth.blogspot.com

Read it Again, Mama!
http://www.readitagainmama.blogspot.com

Story Quest Children’s Books
www.storyquestbooks.com

KIDS RELATED WEBSITES – UK
www.netmums.com
www.all4kidsuk.com
www.parentsdirectories.com
www.babydirectory.com
www.planetparty.co.uk
www.thepartybook.co.uk
www.northlondonmums.com
www.familiesonline.co.uk
www.freeindex.co.uk
www.whatson4kidsparties.co.uk
www.mummymondays.co.uk
www.childfriendly.co.uk
www.essexmums.org
www.magicpencil.co.uk
www.treasureislandtoys.co.uk
www.bestkidsparty.co.uk
www.thepartysupplies.co.uk
www.childrenspartyentertainers.org.uk

Google + Communities

https://plus.google.com/u/0/communities/111369404544048701925

https://plus.google.com/u/0/communities/114772293552987924264

https://plus.google.com/u/0/communities/115695483493018727478

https://plus.google.com/u/0/communities/101620624583494034335

https://plus.google.com/u/0/communities/118300969551868529539

https://plus.google.com/u/0/communities/113041725517167869706

https://plus.google.com/u/0/b/115612912489755160221/communities/101304402264310213372

https://plus.google.com/u/0/b/115612912489755160221/communities/110985536536226557204

Children’s Magazines

Parents Magazine http://www.parents.com/

Underneath The Juniper Tree https://plus.google.com/u/0/113111789856642510763

Facebook Groups for Children’s Books

https://www.facebook.com/profile.php?id=419730644746044

https://www.facebook.com/profile.php?id=416914565050438

https://www.facebook.com/profile.php?id=46687203018

https://www.facebook.com/profile.php?id=100003707548264&fref=ts

 

Bed Time Story TV Show https://www.facebook.com/profile.php?id=120382241399202
Twitter @

https://twitter.com/PWKidsBookshelf

https://twitter.com/OUPChildrens

https://twitter.com/childrens_book

https://twitter.com/ChildBookCircle

https://twitter.com/bleeschldrnsbks

https://twitter.com/Booksforchildrn

https://twitter.com/SFCMagazine

 

Radio Shows for Children:

http://www.kidspublicradio.org/lullaby.html

http://www.kidspublicradio.org/jabberwocky.html

http://www.kusp.org/

Radio Interviews for authors

AUTHORS PROMOTION

These days each and every author wants to do radio interviews to get more exposure for his books and with so many internet radio programs this is not a difficult task to complete. The Goal is not necessary to be on the mainstream radio program but to be on the right one with the right audience for the subject of the book and find a host who knows how to deal with this subject and how to engage the audience.

A good radio interviewer helps the audience to delve into the imagination of writers and the authors have a chance to reveal something of their imagination, the characters personalities which readers will love or hate  and the plots that have audience reading late into the night, to know what happens next.

Now after such a long introduction I will give an example. I had to promote a book on a…

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Dear Writer … it’s not all about you, ya know! – a reminder

Books: Publishing, Reading, Writing

I was going to write a blog post about social media and how I’ve been paring down my use of it, because I’m finding it to be not all that social or the best media for me at the moment. After discussing with a fellow author how disappointing Twitter is (and she cleverly described T. as “like a 4-lane highway at rush hour with cars bumper-to-bumper. It makes me nervous”), I realized what bothers me isn’t not being able to navigate and use Twitter properly, but more the barrage of Tweeps who constantly tweet: Look at me! Aren’t I clever! Buy my book!

Now I’m not saying that I don’t do some self-promotion on there, but I do try to balance that with tweets of value to others, including promoting fellow authors. And I also offer, up front in my profile, what I am prepared do for other Tweeps. Most…

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The Joy of Getting Book Reviews

Susan Finlay Writes

Book reviews are helpful marketing tools for authors, but more importantly they give the author much needed feedback. They let the author know how readers feel about his or her books. Each time I publish a new book, I feel excitement about giving my book wings and letting it go out into the world, relief that I can take a breath and relax after months of hard work, and a bit of anxiety about readers’ reactions. I’m in the dark until the first reviews start coming in, and that can be a bit of a nail-biter situation. Will readers love it or hate it? Will they relate to the characters and the situations? Have I let them down in any way? Will they be hooked and have a hard time putting the book down, or will they be bored and stop reading? Will they want to read the next book?

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Maya Angelou – already missed

Poet's Corner

maya

She knew how the caged bird sings
Giving of herself through her gift
All the Singin’ and Swingin’ aside
Her loss in times fabric is a rift.

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Review-How To Promote and Market Your Book by Madi Preda

How To Promote and Market Your BookHow To Promote and Market Your Book by Madi Preda

My rating: 5 of 5 stars

How To Promote and Market Your Book

Editorial Review

If you are looking to take advantage of social media this book is a good overview,with many tips and creative ideas.How to make the most of social media marketing, where to start? Detailed, accessible and practical advice on what to do and how to do it. Planning and research are often forgotten in the rush of get a book published and drawing up a marketing plan and carefully planned campaign are the only way to ensure the success of your book and to meet the readers’ requirements.See the benefits in minutes.

This self-help guide is helping authors to be active in promoting their own book, which should be a desire for all authors.
How To Promote and Market Your Book explores how Marketing and PR can differentiate an author from others in attracting and retaining more readers.

Step by step and easy to understand online marketing practice,introduction and resources for blogging and reviews sites, social networks,author’s brand development and web’s marketing opportunities.

How to Promote and Market Your Book by Madi Preda is relevant to authors and marketers,very well thought guide that reflects changes and trends in online marketing practice,lists with many and useful contacts.

https://www.smashwords.com/profile/view/MadiPreda

View all my reviews

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