Monthly Archives: August 2014

Marketing 101 for Authors

Rick Polson

books

I was on a fun radio show last night –
http://www.blogtalkradio.com/worldofinknetwork/2014/08/20/authors-marketing-a-good-story-is-a-good-story–world-of-ink
where we talked marketing and authors. There are a few things that need to be repeated.

First, authors need to understand that their book is product just like a television, refrigerator or bag of chips. That means it needs to be marketed in a business way. And there are several ways to do that.

In order to understand where your audience reads, watches, listens to and surfs you need to do a survey. The survey should contain 10-15 multiple choice questions to get a feel where the people you have communicated to get their information and entertainment. Here are two questions that everyone can use:

When you turn the TV on, what do you look at first?
ABC/NBC/CBS/FOX Movies channels Sports channels Real life

When you listen to the radio, what do you listen to most?

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MADI PREDA: THE FIRST PERSON WHO SHOULD PROMOTE A BOOK IS THE WRITER

Land Of Books

Madi Preda is a very special author. All the reviews of project “How To Promote and Market Your Book – Publicists Tips & Tricks” are very positive. She dedicated her time to help authors. This is why Madi is so interesting to all of us – indie authors.
madi

– What is your book about?
– First of all I want to thank you for having me as a guest on your blog today. As the title sais “How To Promote and Market Your Book – Publicists Tips & Tricks” is a book about book marketing,based on my experience as a publicist and its meant to be a help for every writer. The book contains general notions about book marketing, step by step ideas on how to build an author brand. Three case studies for promotion on different genres and lots of resources and useful contacts.
book
– How you decide to…

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Throwback Thursday: Fear of Formatting

Creative State of Mind

It’s Throwback Thursday again, and today’s recycled post goes back to May 2013. As I endeavor to format and publish a new book (wish me luck), I’ve been thinking about those self-publishing fears that prevent some of us authors from going it alone. Don’t let your fear of formatting keep you from achieving your dreams. If you choose to sign on with a traditional publisher or small press, more power to you. But don’t make any publishing decisions out of fear. Every aspect of self-publishing is do-able. If you’re a technophobe, it might not be easy, but I promise you can do it. Take your time. Do your research. And find people who will help you.

Read on…

Fear of Formatting

babe ruth“Never let the fear of striking out keep you from playing the game” ~ Babe Ruth

If you’re a baseball fan, you’ve read this quote. If you’ve ever seen A…

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The Best Query Letter Ever Written

Ask the Agent

tolstoyRecently I attended the Taos Summer Writers Conference.  It was fabulous and I urge everyone to check it out.   I taught a class  in which the participants workshopped their query letters. Most of the queries were too long. The writers tended to delve into too much detail in the plot summaries. A number of people also wasted precious space – in the words of one of the students – “sucking up to the agent.”

A query letter is typically in three parts. The first paragraph should state the name of the book, the number of words, and the genre. You should try to use terms of art that are common in book publishing. It sends a message that you are serious and know the territory. In particular, avoid characterizing your book as “a fiction novel” and, for pete’s sake, don’t characterize it as “a non-fiction novel.”

The second part of the query…

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Four Questions Every Novelist Needs to Ask Himself

Words of Margaux

Everyone wants to write a book. Everybody has thought about it at one time or the other. People have different motives for doing it (fame, telling a story, money…). The truth is, however, few succeed. The number of people who manage to write a novel is scarce, much less is the number of those who publish one. Therefore, before writing any book, a novelist needs to ask himself several questions.

Creative business

1. Why Do I Want to Write this Book?

“Why?” is one of the most important question a person can ask himself prior to doing anything at all. In this case, knowing why you want to write a novel puts things in perspective. Are you in it for the money? Fame? Love of the written word? Or are you trying to prove something to yourself?

Knowing why you want to do something helps keep you motivated all the way till…

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