Where and How To Promote Children’s Books

Excerpt from How To Promote and Market Your Book by Madi Preda

Links to order the book
http://www.barnesandnoble.com/w/how-to-promote-and-market-your-book-madi-preda/1119611626?ean=2940045962346

https://www.smashwords.com/books/view/440234

http://www.kobobooks.com/ebook/How-To-Promote-Market-Your/book-0Q6ajrTX3EeMEfGEnozggw/page1.html

GOOD COVER

 

 

Case study – Marketing Plan for Children’s Books
Summary
Marketing Plan developed for xxxxxxxxxxxx by xxxxxxxxxx
xxxxxxxxxx series – A collection of three books
– xxxxxxxxxx xxxxxxxxxx
-yyyyyyyy yyyyyyyyyyyyyy
– zzzzzzzzz zzzzzzzzzz
The collection is meant to delight and engage young children, ages . . . , to have fun while reading or be read to as part of their bedtime story experience. Each story has an educational message and a surprising ending.
What is a SWOT analysis?
SWOT sounds like a foreign language for some people, but is actually a very simple way to identify few attributes of a book or any other product.
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
These are attributes that you need to analyze by comparing them with other books in the same genre, and relating them to your target market.

SWOT Analysis of . . .
–Colorful illustration and attractive name of the characters.
–Educational message introduced to children through the toys’ world.
–Interesting settings like Zoo, Aquarium, The Toys Museum, which will become a place to advertise and sell the books.
–Interesting points about how people take care of the animals and how toys have feelings like people.
–For the scholastic market, the series has a BIC code classification.
Opportunities:
–The collection may attract attention from associations that support children’s literacy and could be useful in nurseries, kindergartens, prep schools, or for use by parents who want to encourage their children to widen their reading experience.
–Included are activities and reading tips for teachers and parents, guided reading in classrooms, learning bags, and day-by-day reading boxes.
–The book can be used as a present for tea parties, birthday celebrations, and open days at libraries or schools.
–It is a good idea to start the publicity campaign before the school year starts, when meetings with parents take place, as an opportunity to include the books in the new school year curricula.
–Present the books at meetings at local schools, kindergartens, and other places where a fan club can be created. The collection can be presented together with coloring sheets for the characters of each story.
–Consider having books available at party venues for children and entertainers at children’s parties, playgrounds and after school programs.
–Try to place books with independent booksellers who specialize in children books (i.e. Scholastic).
–Starting an aggressive campaign from the beginning will give you or the publisher time to see if sales are increasing so there can be reprints in time for seasonal sales.
–Contact chain stores and find the right staff members to provide credible guidance.
Target market and positioning – All of the above
Promotion:
–Organize in-store displays and promotional materials.
– For children’s clubs and party venues, create a fan club, color sheets and award certificates for the best reader of the day, the hungry reader of the week, and the child who has read a certain number of stories from the collection.
– Schedule storytelling sessions with local bookstores, schools, and libraries. If possible, find some students, actors, philologists, or community members who want to volunteer their time for children’s entertainment.
– Print posters, flyers and bookmarks to highlight the location, coloring pages and award certificates.
– Print business cards with the book’s ISBN number, and contact info and give them to every location related with children activities.
– Contact children’s theaters and performances so that you can eventually make a partnering agreement and/or sub rights sale contract.
– Contact animators and actors organizations dedicated to encourage young children by performing.
– Contact online communities for parents and present the collection to them.
– Print a few coloring pages with your characters and offer them everywhere—party venues, toy stores, pediatric doctor’s waiting room, even offer them to children in the park. (Sounds silly maybe but it works, believe me)

Children’s books bloggers
All Things Jill-Elizabeth
http://www.Jill-Elizabeth.com

Books Kids Like
http://www.bookskidslike.blogspot.com

educationdiva
educationdiva.com

Holly’s Check It Out Book List
http://hollyscheckitout.blogspot.com/

Just Children’s Books
http://www.justchildrensbooks.com

Kid Book Ratings
http://kidbookratings.blogspot.com

KidsRead
kidsread.wordpress.com

Novels On The Run
www.novelsontherun.blogspot.com

Page-turner
pageturnerby-beth.blogspot.com

Read it Again, Mama!
http://www.readitagainmama.blogspot.com

Story Quest Children’s Books
www.storyquestbooks.com

KIDS RELATED WEBSITES – UK
www.netmums.com
www.all4kidsuk.com
www.parentsdirectories.com
www.babydirectory.com
www.planetparty.co.uk
www.thepartybook.co.uk
www.northlondonmums.com
www.familiesonline.co.uk
www.freeindex.co.uk
www.whatson4kidsparties.co.uk
www.mummymondays.co.uk
www.childfriendly.co.uk
www.essexmums.org
www.magicpencil.co.uk
www.treasureislandtoys.co.uk
www.bestkidsparty.co.uk
www.thepartysupplies.co.uk
www.childrenspartyentertainers.org.uk

Google + Communities

https://plus.google.com/u/0/communities/111369404544048701925

https://plus.google.com/u/0/communities/114772293552987924264

https://plus.google.com/u/0/communities/115695483493018727478

https://plus.google.com/u/0/communities/101620624583494034335

https://plus.google.com/u/0/communities/118300969551868529539

https://plus.google.com/u/0/communities/113041725517167869706

https://plus.google.com/u/0/b/115612912489755160221/communities/101304402264310213372

https://plus.google.com/u/0/b/115612912489755160221/communities/110985536536226557204

Children’s Magazines

Parents Magazine http://www.parents.com/

Underneath The Juniper Tree https://plus.google.com/u/0/113111789856642510763

Facebook Groups for Children’s Books

https://www.facebook.com/profile.php?id=419730644746044

https://www.facebook.com/profile.php?id=416914565050438

https://www.facebook.com/profile.php?id=46687203018

https://www.facebook.com/profile.php?id=100003707548264&fref=ts

 

Bed Time Story TV Show https://www.facebook.com/profile.php?id=120382241399202
Twitter @

https://twitter.com/PWKidsBookshelf

https://twitter.com/OUPChildrens

https://twitter.com/childrens_book

https://twitter.com/ChildBookCircle

https://twitter.com/bleeschldrnsbks

https://twitter.com/Booksforchildrn

https://twitter.com/SFCMagazine

 

Radio Shows for Children:

http://www.kidspublicradio.org/lullaby.html

http://www.kidspublicradio.org/jabberwocky.html

http://www.kusp.org/

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About authors promotion

Publicity and Exposure for Writers Authors PR promotes literary works,brings more publicity for writers and exposes their books around the world.Collaborating close with the authors,Author Pr will obtain more exposure and media coverage for the book and the author. -direct marketing campaign through creative and innovative marketing strategies -digital advertising -public relation -presentation-planning and design,evaluation and monitoring -marketing and promotional materials -website and blog development and design -authors interviews -pre launch campaign -analysis

Posted on July 25, 2014, in Articles, book marketing, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. 4 Comments.

  1. Looks like an excellent reference for anyone marketing children’s books.

    Like

  2. This is just a snap shot of all the good advice and tips that Madi has provided in her book. It really is worth a read.

    Like

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