Monthly Archives: May 2014
Book reviews are helpful marketing tools for authors, but more importantly they give the author much needed feedback. They let the author know how readers feel about his or her books. Each time I publish a new book, I feel excitement about giving my book wings and letting it go out into the world, relief that I can take a breath and relax after months of hard work, and a bit of anxiety about readers’ reactions. I’m in the dark until the first reviews start coming in, and that can be a bit of a nail-biter situation. Will readers love it or hate it? Will they relate to the characters and the situations? Have I let them down in any way? Will they be hooked and have a hard time putting the book down, or will they be bored and stop reading? Will they want to read the next book?
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Tags: authors help each other, Authors PR Literary Lounge, Authors PR Madi Preda, Authors PR Reviews, book reviews, how to get more reviews, reviews, support self published authors, Susan Finlay, where to get book reviews, writers resources, Writing
My rating: 5 of 5 stars
If you are looking to take advantage of social media this book is a good overview,with many tips and creative ideas.How to make the most of social media marketing, where to start? Detailed, accessible and practical advice on what to do and how to do it. Planning and research are often forgotten in the rush of get a book published and drawing up a marketing plan and carefully planned campaign are the only way to ensure the success of your book and to meet the readers’ requirements.See the benefits in minutes.
This self-help guide is helping authors to be active in promoting their own book, which should be a desire for all authors.
How To Promote and Market Your Book explores how Marketing and PR can differentiate an author from others in attracting and retaining more readers.
Step by step and easy to understand online marketing practice,introduction and resources for blogging and reviews sites, social networks,author’s brand development and web’s marketing opportunities.
How to Promote and Market Your Book by Madi Preda is relevant to authors and marketers,very well thought guide that reflects changes and trends in online marketing practice,lists with many and useful contacts.
Tags: advertise your book, Author Marketing, Authors PR Literary Lounge, Authors PR Reviews, AUTHORS PROMOTION, Book Marketing, book publishing business, Books News, exposure for writers, how to be a successful writer, How to Promote and Market Your Book, how to sell more books, Internet marketing&publicity, literary clubs, Madi Preda, PR agents for writers, social media marketing, writers resources, Writing
Excerpt from How To Promote and Market Your Book by Madi Preda
Public Relations means getting mentions of an author or his books, placed in the media in any form, print, radio or television.
As a publicist in this changing world of digital marketing, I understood that more than anything, PR means communicating your message at the right time, to the right audience, in the right place.
As a PR agent for writers or if you are doing it for yourself, public relations focuses on building good relationship with different audience, obtaining favorable publicity, and building a good public image for the author. The essence is to talk with the right audience in the right tone of voice and build the author’s brand perception.
Public relation is an integral part of marketing strategy, which carries out a message to diverse categories of public: readers, distributors, journalists, and social media networks. These messages can be communicated across the world, online or offline, they must be crafted as smart messages to make a difference, generate traffic, and drive sales. They are key messages, following the marketing plan for promoting and build the author’s reputation.
Doing public relations, you shape audience’s perception about the author and I always prefer to talk in my interviews with authors, more about themselves than the book and do a promotional spot concentrated on the story afterwards. This way I make the readers to know the author, a bit about his/her personality, and his perceptions or thoughts on life’s issues. I think revealing author’s thoughts it makes readers to feel closer, they see that the author isn’t just someone who wants to sell them stories, is someone who learned lessons, someone just like them who want to share a story with them. Always in an author’s mind, there is something more than the words he put on paper.
When you do public relations keep on mind a few factors:
– you share information and stories that are worthy of sharing and that has an impact on your audience
– tell the story through emotions and humanity
– is your duty to protect the reputation of an author and his/her book, build and maintain a good public image for his brand and his work.
Be sure you get and offer attention
– When you pitch media make it clear why it should be of interest to the publication audience and if possible read articles of person who you contact. Making a short mention “I’ve seen your article about………….. and I thought you might be interested on……”. He/she will be pleased to see that you really do your homework and this recommend you as a person who know what is talking about.
– Be accessible across different ways of communication on various devices
– Provide useful information and support if someone contact you
– Try to build long-term relationships. You can reach your contacts when you need them and make it reciprocal
– Make your company or the author’s brand to stand out from a marketing perspective
– Respect online etiquette and don’t send mass emails
– Send a thank you note every time when you get a mention and share the article, favorite the tweet or like the Facebook post.
– Build a good relationship with other writers and bloggers, which works both ways, you offer support and they will do the same for you
Marketing and PR
“Writing a book without promoting is like you waved to someone in a dark room. You know what have you done but nobody else does”
Marketing and PR work at their best if they are used together, and I can’t imagine doing one without the other.
While marketing is doing market research, exploring, creating, and supplying information and products to fit the needs of a target market, public relations come in to report the news, or to promote a new product and brand. Marketing create responses that PR can respond to, attracts consumers’ resources and attention to drive sales.
Both of them deal with the end product (book in our case) at the end of a certain activity (the writing process) The purpose of marketing strategies is bring to market a book by presenting it in a way that audience will buy it. Promoting a book is about everything from market research to advertising and PR will build a relationship with current and potential customers, and create the pathway to market and expand. There is a saying that
“PR lights the fire, Marketing fans the flames”
~ Al Ries
It is hard to make delimitation between the two, they actually stand under the same umbrella and there should be no difference. All forms of communication are more or less integrated together and involve all available tools to sell what customers are looking to buy.
In a very funny way I can say in the end it doesn’t matter that much; you have what the readers want-the book and you need to make a plan and motivate them to buy what you have. How that is called is not that important from a writer point of view. An author wants and needs exposure and readers for his/her books.
Effective publicists think from the reader’s point of view and ask themselves: ‘”What’s in it for them? And then, the public relations come to influence their behavior and motivate an individual or a group to buy the book by creating interest and engage to action.
While all of the professionals make distinctions between marketing and PR, they all see them as related and using them together as the most effective way to build and engage the target audience.
About the author: Madi Preda is a freelance publicist, who started doing promotion for books and writers when her husband published his two novels. She created publicity campaigns for many writers, traditional or self published, publicizing more than 50 books within a year of launching her first campaign. Her mission is helping authors to gain more exposure and media coverage through her online marketing campaigns. As a result of her experience she decided to write a practical guide for authors, or aspiring writers, in marketing, explaining step by step how to make a book successful from the manuscript stage to wholesale distribution.
Who is it For: Any author who wants to create and launch a successful book, or people who decide to run an online business doing promotion for books.
What It Will Help You Do: This guide walks you through the development of an author’s brand and improving sales of the book. Madi covers a wide range of topics: brainstorming, marketing plans for different genres, figuring out your target market and the right niche, designing a website or a media press kit, dealing with social media, using email marketing and having a launch to be remembered.
Tags: advertise your book, Author Marketing, authors help each other, AUTHORS PROMOTION, AuthorsPR Literary Lounge, Book Marketing, book publishing business, exposure for writers, featured authors, guide for indie writers, how to be a successful writer, How to Promote and Market Your Book, Internet marketing&publicity, Madi Preda Authors PR, Online Book Marketing, PR agents for writers, Public Relations, site for self published authors, support self published authors, writers resources, Writing
I thought that through my experience of doing promotions and public relations for authors I learned lots of things and I can share them with writers who want to make their books successful. So, I told to myself “Why don’t you write a book, a booklet, share there your experience and your findings about new ways to advertise a book, gain more exposure and increase sales?” .
Right, I can do it. How to Promote and Market Your Book I will call it and it will be a practical guide, a self-help book.Uh, that sound easy but how I can do it?I have no experience with writing, I just put a few blog posts together, I even don’t speak very well English.Hmmm, let’s try Madi and see what you come up with!
OK, research, make notes, create strategies, samples of marketing plans, info-graphics…and write,write,write.Ah,did you say graphics? Why you don’t try to make a cover for your book.And that was the first try:
Take the risk Madi, post it everywhere and ask for feedback. I’ll tell you something, that was painful, really painful. Too busy, clumsy,confusing, not a single like. Well, start again then, don’t give up before you start it.
How to make it then, what wasn’t fine, not constructive criticism and no ideas about what to do.And then I came up with this one:
More or less the same, too busy ,ABC doesn’t fit, not professional, you should find a designer, still too busy, maybe you should wait until you can afford a good cover designer…blah,blah,blah,blah. At this point I was almost in tears and didn’t know what to do.
Don’t give up Madi, please don’t do it. Well they said too busy,make a very simple one.
Feedback for this one:Yes more tidy but still not there.
Well if you first don’t succeed then try,try and try again. Come on, do it. And finally my muse inspired me. I told to myself “This is the one” and you are not going to change it anymore.
So here is the last cover art for How To Promote and Market Your Book by Madi Preda
And guess what? Not feedback at all, good or bad but because someone was asking me to explain my cover I will do it here.
I will explain you what I had in mind.Finishing to write a book is just the beginning and marketing is like a puzzle.You keep trying to find what it works best for you and look for the best pieces to fit.
In the right corner is the puzzle with a piece missing and on the lower level the man who push a puzzle piece.He’s got the answer and that is what my book is all about: key materials,innovative and creative ideas about how to promote a book.
Now, you know the story of the birth of my book cover and I want to say a big thank you to people who comment because without their criticism I wouldn’t end up with this book cover which I really like.I mean, I really do and I hope you too. Ha,ha, a maybe next is some poetry? Who knows.
At the moment I am still working at my manuscript, the case study is not ready and hope soon to be published.Until then here is the fan page https://www.facebook.com/bookspromotion where you can see more about it.
See you there
Tags: advertise your book, Author Marketing, authors help each other, AUTHORS PROMOTION, AuthorsPR, AuthorsPR Literary Lounge, Bestsellers, Birth of a book cover, Book Covers, Book Marketing, book publicity services, book publishing business, Books News, how to be a successful writer, how to sell more books, literary showcase, Online Book Marketing, Publishing, writers resources, Writing
Last week, Mireille Silcoff wrote an article for The New York Times: On Their Death Bed, Books Have Finally Become Sexy.
Given that I recently published a blog post, “Sexiest Book Alive,” I took issue with the idea that physical books have ever NOT been sexy. Then I read the piece, and I took serious issue with some other things, indeed.
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Here are your four story exercises for today. Time yourself for 15 minutes for each one, then either have a break or move on to the next one.
- Keywords: beat, meet, lovely, holiday, nothing
- Random: trying to be funny
- Picture: what does this inspire?
- Tuesday Title: Draining the Sun
Have fun, and if you would like to, do paste your writing in the comment boxes below so we can see how you got on! Remember though that it counts as being published so don’t post anything that you would want to submit elsewhere (where they require unpublished).
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Here is an updated manuscript wishlist for my slush pile.
Please send me:
- Women’s fiction, commercial, historical or upmarket (i.e. THE ARRIVALS, GIRLS IN WHITE DRESSES and THE GIRL YOU LEFT BEHIND)
- Upmarket fiction like THE LIGHT BETWEEN OCEANS, THIS IS WHERE I LEAVE YOU and SEATING ARRANGEMENTS
- Literary coming of age novels like ARCADIA
- YA and adult books about: revolutions (i.e. French, South American), cults and communes, family secrets, settings that feel like characters (i.e. BURIAL RITES).
- Southern and Southern Gothic novels (i.e. TUMBLEWEEDS, SAVING CEE CEE HONEYCUTT and TRUE BLOOD-type but not paranormal)
- YA contemporary, light sci fi or low fantasy novels (i.e. GRACELING, POINTE and DANGEROUS GIRLS)
- Literary Thrillers like GONE GIRL and NIGHT FILM
- Health and Wellness Non Fiction
- Memoirs from people who have a platform (newsworthy story, blog or social media following is helpful)
- Business Books
- Pop Science Books (like GULP)
Send to query(at)psliterary.com with…
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The Good and the Bad
Better can be a great concept:
- Trying to do better leads to improvement.
- Not satisfied with how things are, it can be a great motivator.
Yet the concept of better does have drawbacks:
- Other people may feel jealous of someone who seems to be better.
- A feeling of superiority can lead to a variety of social consequences.
A Better Balance
The trick is to try to derive the benefits of the idea of doing better while avoiding the drawbacks.
I will apply this specifically to books and authors so that we have a concrete example in mind.
Striving to write a better book, focus on these positives:
- Use this goal to motivate your writing.
- Do research that will help with your book.
- Seek feedback that may help you improve.
- Think of how your book may benefit readers.
- When dealing with criticism, remind yourself of the…
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