How to Sell More Books -Reach The Right Audience for Your Book

Literary Lounge Logo 1How to reach the right audience?

When you think about what is the right way to reach your audience you have to use analysis of a few factors and use them to plan strategy, style, newsletter and sell sheets or visual presentation.

 

Different audience has different needs.

Demographic factors

Age, gender, religion, education level, income and location

Let’s talk about age.The way of thinking suffers some changes in the growing up process, people’s priorities and perspectives change and you need to shape the description of your book in relation with the audience which you want to target.

Gender is just as important as the religion is and if you don’t chose the right audience your book has no chance from the very beginning.

Education level and income play their role in the buying habits of your readers and you have to keep in mind the location in your marketing campaign.

Personality

If you manage to understand the target readers personality, this will help to make the message of the book more effective.Knowing your audience is key to marketing success.

In order to identify personality preferences of your readers you have to keep in mind the four basic dimensions of your book’s characters :

-introvert -extrovert

-sensing-intuitive

-thinking-feeling

-judging-perceiving

The secret is to find your characters strengths and give readers logical reasons for reading your book.This satisfies the needs of your readers who are thinking types.

Values and beliefs

Here the analysis is focused on values and beliefs, goals and lifestyles.Find out what is important for your readers and then it will be much easier to organize the information about the book in a way which seems natural and real to your readers even if it is a work of fiction.

Building effective messages

What do you really want when marketing your book is matching the readers habits with with their environment and influence their reading attitude and reading choices.

You can do this by finding uniform groupings who are keen on the same subject or settings as in your book.

People’s culture is defined by their values, philosophies and attitude and reveals itself in their myths, heroes and stories or in the allocation of space.

 

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About authors promotion

Publicity and Exposure for Writers Authors PR promotes literary works,brings more publicity for writers and exposes their books around the world.Collaborating close with the authors,Author Pr will obtain more exposure and media coverage for the book and the author. -direct marketing campaign through creative and innovative marketing strategies -digital advertising -public relation -presentation-planning and design,evaluation and monitoring -marketing and promotional materials -website and blog development and design -authors interviews -pre launch campaign -analysis

Posted on March 17, 2014, in Articles, book marketing, Uncategorized and tagged , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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